Alex Edson
Regular Contributor
According to a research study by Convince & Convert, 33% of email recipients open emails based on subject line alone.
The same study also indicated that emails with personalized subject lines are 22.2% more likely to be opened.
So, ask yourself this question: How personalized are your sales email subject lines?
Or asked another way, if you put yourself in the shoes of your prospect, would you open your sales outreach?
If your answer is “no”, it’s time to make a change.
To help you avoid what not do, here are my picks for the top 5 most overused sales email subject lines.
Avoid these like the plague!
#1): “Business Opportunity.”
Generic much?
How many “business opportunities” do your prospects receive in a day?
Probably a lot.
#2): “[Company Name] + [Prospect Name]”
More like “Boring + Overused”.
This subject line sparks little interest (if any) and is likely to be immediately sent to the “spam dungeon” before it’s ever opened.
#3): “Request.”
There are many things wrong with this subject line.
The main problem is that it instantly implies you need something from the person that you’re emailing (likely the recipient’s time, money, or energy).
Nothing turns a prospect off more than you expressing your own needs and desires.
#4): “Subject Line: [Prospect], I am NOT a Robot”
Nothing says you’re a robot more than the subject line “I am not a robot”.
#5): “I Need Just 5 Minutes of Your Time”
Anytime you start an email with “I need [XYZ]”, don’t expect to receive a response.
Reason being: No one cares about what you need.
Other people simply care about how you can help them get what they want.
For example, instead of starting an email with “I need [XYZ]”, a better substitute would be, “I can help you with [XYZ]” — now you’re thinking from the other person’s point of view!
If there’s one takeaway from this article, let it be this:
Think from the recipient’s point of view.
And before you send your next sales outreach, take a second to ask yourself, would you open and reply to your email if you were in the other person’s shoes?
The same study also indicated that emails with personalized subject lines are 22.2% more likely to be opened.
So, ask yourself this question: How personalized are your sales email subject lines?
Or asked another way, if you put yourself in the shoes of your prospect, would you open your sales outreach?
If your answer is “no”, it’s time to make a change.
To help you avoid what not do, here are my picks for the top 5 most overused sales email subject lines.
Avoid these like the plague!
#1): “Business Opportunity.”
Generic much?
How many “business opportunities” do your prospects receive in a day?
Probably a lot.
#2): “[Company Name] + [Prospect Name]”
More like “Boring + Overused”.
This subject line sparks little interest (if any) and is likely to be immediately sent to the “spam dungeon” before it’s ever opened.
#3): “Request.”
There are many things wrong with this subject line.
The main problem is that it instantly implies you need something from the person that you’re emailing (likely the recipient’s time, money, or energy).
Nothing turns a prospect off more than you expressing your own needs and desires.
#4): “Subject Line: [Prospect], I am NOT a Robot”
Nothing says you’re a robot more than the subject line “I am not a robot”.
#5): “I Need Just 5 Minutes of Your Time”
Anytime you start an email with “I need [XYZ]”, don’t expect to receive a response.
Reason being: No one cares about what you need.
Other people simply care about how you can help them get what they want.
For example, instead of starting an email with “I need [XYZ]”, a better substitute would be, “I can help you with [XYZ]” — now you’re thinking from the other person’s point of view!
If there’s one takeaway from this article, let it be this:
Think from the recipient’s point of view.
And before you send your next sales outreach, take a second to ask yourself, would you open and reply to your email if you were in the other person’s shoes?
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