Briefly, I train athletes. I've had the privilege of being the 4th generation in a mentorship lineage that has created three 100m dash world record holders. So, I know how world class athletes train. They rest more than everybody realizes, and they don't do agonizingly long sessions. Most athletes train like body builders, which is counterproductive to athletic development. I can help athletes by teaching them how world class Olympians train.
So, here's where I'm looking for opinions: My programs require time commitment. 12 weeks minimum to get an introductory taste as to how much better they can actually be. How can I convince people who live in an immediate gratification society that they need to stick with these programs on a long-term basis?
What I've found on the market right now are 1) gimmicks, and 2) dry, scientific material. The gimmicks straight up don't work. "Do this one magical exercise for 2 weeks, and you'll be an Olympic gold medalist!" The material that is actually good is too scientific. People can't make sense of it and apply it. They need a degree in exercise science or 20 years of coaching experience to understand it. My programs will make world class training methods easy to understand in such a way that anybody can begin applying the program today without needing an advanced education in physiology. But, it won't do them much good to do three weeks of the program and then stop. How can I convince them to stick with it?
I'd love to hear your thoughts.
So, here's where I'm looking for opinions: My programs require time commitment. 12 weeks minimum to get an introductory taste as to how much better they can actually be. How can I convince people who live in an immediate gratification society that they need to stick with these programs on a long-term basis?
What I've found on the market right now are 1) gimmicks, and 2) dry, scientific material. The gimmicks straight up don't work. "Do this one magical exercise for 2 weeks, and you'll be an Olympic gold medalist!" The material that is actually good is too scientific. People can't make sense of it and apply it. They need a degree in exercise science or 20 years of coaching experience to understand it. My programs will make world class training methods easy to understand in such a way that anybody can begin applying the program today without needing an advanced education in physiology. But, it won't do them much good to do three weeks of the program and then stop. How can I convince them to stick with it?
I'd love to hear your thoughts.
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