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Which one of USPs sounds best?
1 email, 3 tips = More muscle (no fat loss)
1 email, 3 tips = more muscle, less fat= more dates (could sound too lame and vain)
1 email, 3 tips = better looking body (too vague?)
1 email, 3 tips = better workout routine (too vague?)
3 tips, 1 email a week to help guys get bigger, stronger and faster (vague-ish)
5 minutes, 3 weight training tips that get you bigger, stronger and faster (stresses short time frame)
3 weight training tips to your email that help you have better looking body, get more respect and dates!
3 weight lifting tips a week to help you add 20lbs to your lifts, lose belly fat or gain 10lbs much faster
Trying to come up with a great, one sentence pitch, for my Weight Training Weekly project. It's a weekly email with weight training tips for guys. Yet the tough part is that the market is huge and in general guys have one goal but two different strategies to get there. They all want a better looking body that attracts opposite sex, gets them respect and approval of others. Some do it for health reasons but not many, so (like skinny guys) have a deep fear of being too weak to protect their family, girl and themselves sometimes..
It would be easier to target just ''weight loss'' or just ''gain muscle'' niche but the goal is to build a huge audience, basically go Men's Health-ish, not nichy-niche road. Would want to make the Unique Selling Proposition a very targeted one to have bigger emotional impact but can't seem to find it. Maybe anyone has ideas and suggestions?
Here are some things about guys:
Age: 16-45
Demographics: all over the Western World
Needs: Hot body to impress girls and gain respect of other men
What they think: Good body will get me everything I want, from that hot blonde to that brunette. I will be stronger than others, get more respect. I WILL LOOK COOL! (most of this is unconscious thoughts, from TV etc)
What they read: Men's Health, Men's Fitness, AskMen.com, t-nation.com, wannabebig.com, bodybuilding.com, Muscle&Strength, Muscular Development
What they search for in Google: gain muscle, gain weight, lose fat, workout routine, chest workout, arms workout and many more
What they want from information source: They want a magic pill, magic exercise, secret, quick and easy workout, do little work and transform their body as fast as possible
1 email, 3 tips = More muscle (no fat loss)
1 email, 3 tips = more muscle, less fat= more dates (could sound too lame and vain)
1 email, 3 tips = better looking body (too vague?)
1 email, 3 tips = better workout routine (too vague?)
3 tips, 1 email a week to help guys get bigger, stronger and faster (vague-ish)
5 minutes, 3 weight training tips that get you bigger, stronger and faster (stresses short time frame)
3 weight training tips to your email that help you have better looking body, get more respect and dates!
3 weight lifting tips a week to help you add 20lbs to your lifts, lose belly fat or gain 10lbs much faster
Trying to come up with a great, one sentence pitch, for my Weight Training Weekly project. It's a weekly email with weight training tips for guys. Yet the tough part is that the market is huge and in general guys have one goal but two different strategies to get there. They all want a better looking body that attracts opposite sex, gets them respect and approval of others. Some do it for health reasons but not many, so (like skinny guys) have a deep fear of being too weak to protect their family, girl and themselves sometimes..
It would be easier to target just ''weight loss'' or just ''gain muscle'' niche but the goal is to build a huge audience, basically go Men's Health-ish, not nichy-niche road. Would want to make the Unique Selling Proposition a very targeted one to have bigger emotional impact but can't seem to find it. Maybe anyone has ideas and suggestions?
Here are some things about guys:
Age: 16-45
Demographics: all over the Western World
Needs: Hot body to impress girls and gain respect of other men
What they think: Good body will get me everything I want, from that hot blonde to that brunette. I will be stronger than others, get more respect. I WILL LOOK COOL! (most of this is unconscious thoughts, from TV etc)
What they read: Men's Health, Men's Fitness, AskMen.com, t-nation.com, wannabebig.com, bodybuilding.com, Muscle&Strength, Muscular Development
What they search for in Google: gain muscle, gain weight, lose fat, workout routine, chest workout, arms workout and many more
What they want from information source: They want a magic pill, magic exercise, secret, quick and easy workout, do little work and transform their body as fast as possible
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