ShanghaiSix
New Contributor
All,
Hey, have one successful business in place (well, charity: stackup.org) already, but since picking up the Unscripted audio book, I've been kicking around this lifestyle brand concept in my head. I started templating it out six months ago, then realized that it was taking me away from my primary mission. However, we're in a lull right now following our successful Veterans Day fundraising campaign, and now I'm sitting around here with everyone leaving for the holidays and I've got time here to start looking into it. Charity work is never going to make me a millionaire, and my goal is to be able to not have to take a paycheck from the charity. Honorable goal!
Anyway, going to start this brand out with some t-shirts with branding and logo to get the ball rolling, but want to hear from folks here if there are any step-by-step guides on t-shirt development, etc. Good retailers to use, dropshippers vs do-it-yourself, etc.
Also, I need to lock in my brand name; once people see the words and how it's used, there is definitely the possibility of someone swooping in and trying to grab it. Outside of having to get a trademark for it with expensive legal fees, is there a way to park on the brand concept for now without spending $$ to do so? I have owned some domains and social media with the names, I'm guessing that should be enough to start things off, then worry about locking it down?
Thoughts? Thanks!
Hey, have one successful business in place (well, charity: stackup.org) already, but since picking up the Unscripted audio book, I've been kicking around this lifestyle brand concept in my head. I started templating it out six months ago, then realized that it was taking me away from my primary mission. However, we're in a lull right now following our successful Veterans Day fundraising campaign, and now I'm sitting around here with everyone leaving for the holidays and I've got time here to start looking into it. Charity work is never going to make me a millionaire, and my goal is to be able to not have to take a paycheck from the charity. Honorable goal!
Anyway, going to start this brand out with some t-shirts with branding and logo to get the ball rolling, but want to hear from folks here if there are any step-by-step guides on t-shirt development, etc. Good retailers to use, dropshippers vs do-it-yourself, etc.
Also, I need to lock in my brand name; once people see the words and how it's used, there is definitely the possibility of someone swooping in and trying to grab it. Outside of having to get a trademark for it with expensive legal fees, is there a way to park on the brand concept for now without spending $$ to do so? I have owned some domains and social media with the names, I'm guessing that should be enough to start things off, then worry about locking it down?
Thoughts? Thanks!
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