Preface: Let me start by saying I abandoned my brothers and sisters on this website for a year or so, and lurked a lot on the /entrepreneur/ subreddit instead. Normally, I wouldn't post asking for specific advice on these forums because I know we get enough clutter as is. I also don't mind sharing my product / website because while the product may not be unique, the relationship I have with my supplier is, so I'm not worried about copycats.
Condensed Backstory: I go on a magical vacation to Las Vegas for the highly coveted Electronic Daisy Carnival for the first time. The young, and possibly stupid wantrepreneur in me sees a major opportunity after talking with several attendees about their awesome light up shoes. I get home after vacation, put my initial product I was developing on hold and spend 5 months researching, designing, searching, communicating, and investing for this new "business" idea. $3k spent and many emails later, I finally have my initial order of the product, all customized and white-labeled to my liking. Product packaging, product design, social media, and Shopify all set up. 2 Week Trial of Shopify proves to be useless. I then start realizing in the 5 months it took me to get myself established, dozens of generic storefronts emerged selling the same general sh*t, except theirs are poorly made (but customers never find out until it's too late). I then resort to Facebook Ad Campaigns.
Present Day: As the title says, I have managed to attract 2,033 unique visitors to my website within two months of my Shopify storefront going live. I have reached 32,398 people from my Facebook Ads, I get constant traffic each day, but I've only managed to get TWO sales out of all of that. My bounce rate is a whopping 70.37%, but at least people spend a minute or two on average on the site before closing it out.
Now, I'm thinking people aren't converting because my website's design is rather poor. This is what happens when you use a basic Shopify theme that has a horrible mobile version. I've tweaked it as much as Shopify would let me, and I noticed it improved the mobile user bounce rate by a bit. I also recently dropped the price of the product by 30% and started running sales ad campaigns on FB (This resulted in a lot more traffic, but as you may have guessed, no new sales).
I know I'm not writing "quality content" on my Blog, but if that's really a solution I will consider that.
In one week, I started messing with Google Ads, and this is actually where my two sales came from. I'm bleeding cash left and right with these ads, but at least I know people are visiting the site (Yay!)
So I am here to ask for advice from you guys! I know I'm targeting my audience correctly, as I get a lot of engagement on my social media accounts and clicks on these ads. It just seems like the moment they see the site (mostly mobile) they lose interest. I kind of don't blame them. I just wanted to see what other people think (more experienced people specifically) before I spend another $100 plus on this damn site.
Posting my website URL so people can check out my site: www.orionsfootwear.com
I welcome any kind of constructive criticism.
I will also do my best to answer any questions anyone has, and maybe even share my targeting method I used to get so much FB engagement.
Update: Thank you to everyone who provided feedback. I'll be applying everything that was shared and will return with more data after improving the photos and design of the site!
Edit: I should also mention I'm leveraging my eBay sellers account to move some product as well. The few sales I'm making off eBay actually fund the marketing and miscellaneous fees for now. I've also applied for Amazon Brand Registry, but it's a long work in progress.
Condensed Backstory: I go on a magical vacation to Las Vegas for the highly coveted Electronic Daisy Carnival for the first time. The young, and possibly stupid wantrepreneur in me sees a major opportunity after talking with several attendees about their awesome light up shoes. I get home after vacation, put my initial product I was developing on hold and spend 5 months researching, designing, searching, communicating, and investing for this new "business" idea. $3k spent and many emails later, I finally have my initial order of the product, all customized and white-labeled to my liking. Product packaging, product design, social media, and Shopify all set up. 2 Week Trial of Shopify proves to be useless. I then start realizing in the 5 months it took me to get myself established, dozens of generic storefronts emerged selling the same general sh*t, except theirs are poorly made (but customers never find out until it's too late). I then resort to Facebook Ad Campaigns.
Present Day: As the title says, I have managed to attract 2,033 unique visitors to my website within two months of my Shopify storefront going live. I have reached 32,398 people from my Facebook Ads, I get constant traffic each day, but I've only managed to get TWO sales out of all of that. My bounce rate is a whopping 70.37%, but at least people spend a minute or two on average on the site before closing it out.
Now, I'm thinking people aren't converting because my website's design is rather poor. This is what happens when you use a basic Shopify theme that has a horrible mobile version. I've tweaked it as much as Shopify would let me, and I noticed it improved the mobile user bounce rate by a bit. I also recently dropped the price of the product by 30% and started running sales ad campaigns on FB (This resulted in a lot more traffic, but as you may have guessed, no new sales).
I know I'm not writing "quality content" on my Blog, but if that's really a solution I will consider that.
In one week, I started messing with Google Ads, and this is actually where my two sales came from. I'm bleeding cash left and right with these ads, but at least I know people are visiting the site (Yay!)
So I am here to ask for advice from you guys! I know I'm targeting my audience correctly, as I get a lot of engagement on my social media accounts and clicks on these ads. It just seems like the moment they see the site (mostly mobile) they lose interest. I kind of don't blame them. I just wanted to see what other people think (more experienced people specifically) before I spend another $100 plus on this damn site.
Posting my website URL so people can check out my site: www.orionsfootwear.com
I welcome any kind of constructive criticism.
I will also do my best to answer any questions anyone has, and maybe even share my targeting method I used to get so much FB engagement.
Update: Thank you to everyone who provided feedback. I'll be applying everything that was shared and will return with more data after improving the photos and design of the site!
Edit: I should also mention I'm leveraging my eBay sellers account to move some product as well. The few sales I'm making off eBay actually fund the marketing and miscellaneous fees for now. I've also applied for Amazon Brand Registry, but it's a long work in progress.
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