This is a wonderful article (written by David Perell) about improving your web presence. It's not about running a business per se but about blogging, writing, maintaining a website/personal portal, and contacting/connecting with your audience:
The Ultimate Guide to Writing Online
Highlights:
The Ultimate Guide to Writing Online
Highlights:
- Your potential audience is all users in the world for a particular domain
- Anything you write is accessible forever
- Your homepage is crucial
- Content is great
- Distribution is better
- Build your audience with social media, keep it with email lists
- Start by curating, then by sharing your experiences, then by expanding with what you've learned since you started
- Once your content is out there and you build archives your increase the odds that serendipity will find you
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