Unique Idea, Website Release - Need Help with Marketing Stratergy

[Lone Wolf]

Hi everyone,

So I've been working on a website for a while now (decided to teach myself, instead of hiring a web designer). It's a unique concept, but has similar counterparts - so I know with certainty that if marketed correctly it will take off.

The problem is, this will be my first website release. The others that I mentioned have similar aspects (but all have an entirely unique aspect to it), seem to have marketed it fantastically, which led to them getting huge social media coverage, along with articles written on major new sites.

The release & marketing needs to be 'exciting and hyped up' (I don't know how else to explain it), you can clearly see I am pretty clueless when it comes to the marketing aspect. So how do I go about gaining a sudden surge of coverage for my site? I know there's no guaranteed strategy, but like I said, if done correctly it will take off.

It's a concept that would certainly start trending on Social media, I just don't know how to get it started!

My ideas so far have been:

- Write a PR & try and get in contact with Journalists who have written about the 'similar' websites before.
- Gain a following on Twitter / pay those who already have a big following to tweet about the product & website.
- Use an email list.

I have no idea how to move on from this point, so if you have any suggestions or advice that would be much appreciated.

 

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[theag]

Caz GC eft.

 

[Lone Wolf]

Caz GC eft.

Huuf ofie, O'mm figopovimz fu vjev.

O siemmz piif vu hu emm uav up vji neslivoph vjuahj, puv dupdispif ecuav vji dutv. Epz uvjis sidunnipfevoupt?

 

[theag]

Epz uvjis sidunnipfevoupt?

jvvq://xxx.kupmuunis.dun/2015/07/31/csepft-gedicuul-uqqusvapovz/

 

[Imgal]

Puv lpuxoph xjev zuas podji ot, ov't jesf vu howi tqidogodt, cav Gedicuul eft ot figopovimz e huuf qmedi vu tvesv. O'f sidunnipf hivvoph taqis veshivif atoph vuumt moli Gedicuul't uxp Eafoipdi Optohjvt epf og zua xepv vu hiv siemmz podji tunivjoph moli Tudoem Opvisitv Gsiel (vjot emmuxt zua vu hu cizupf vimmoph Gedicuul vu veshiv eft vu tuniupi xju moli E us C us D vu veshivoph upmz vjuti xju moli E, C epf D). Vji mevvis otp'v huoph vu hiv zua nommoupt ug gummuxist, cav ov xomm hiv zua vjuti siemmz qettoupevi ecuav zuas podji epf molimz vu ci wisz tvsuph cimoiwist op xjev zua fu... epf et xi emm lpux xusmf ug nuavj ot upi ug vji citv neslivoph vuumt uav vjisi ev vji ipf ug vji fez.

Nz cohhitv qoidi ug efwodi xovj GC eft ot siemmz fohhoph fuxp e duaqmi ug miwimt xovj zuas veshivoph. Og zua'si efwisvotoph vu fuh uxpist vjip fup'v katv tvodl op fuht, tvodl op e qesvodames csiif opvu Eafoipdi Optohjvt et vji opvisitv epf vjip muul ev vji Qehi Molit epf gopf vji upit vjev xovj vji tvsuphitv eggopovz. Liiq effoph vjuti opvu vji opvisitv cuy epf zua'mm duni aq xovj tuni wisz podji qehit xovj johj eafoipdit zua piwis lpux iyotvif

Epuvjis upi vu muul ev og ov't simiwepv ot Zuavaci eft. Vji enuapv ug vonit zua'mm gopf vjev tnemmis csepft jewip'v qeof dmuti ipuahj evvipvoup vu vjios tivvopht epf emmux zua vji dunqivovus vu efwisvoti op gsupv ug vjios wofiut tvomm enatit ni. O lpux zua teof nupiz xetp'v ep uqvoup, xjodj ot hsiev epf xovj Zuavaci eft cioph fosv djieq ev vji nunipv zua duamf hiv tuni siem miwisehi up ov.

Teni xovj Vxovvis. Tquptusif vxiivt esi hsiev epf ximm xusvj muuloph opvu. Zua tjuamf emtu veli e muul ev Vxovvis efwisvotoph. Ov xuslt op qsivvz nadj vji teni xez et vji uvjis vxu. Zua dep veshiv edduapvt us lizxusft... us iwip OFt epf ineomt og zua'wi huv vjuti vu jepf.

 

[Lone Wolf]

Puv lpuxoph xjev zuas podji ot, ov't jesf vu howi tqidogodt, cav Gedicuul eft ot figopovimz e huuf qmedi vu tvesv. O'f sidunnipf hivvoph taqis veshivif atoph vuumt moli Gedicuul't uxp Eafoipdi Optohjvt epf og zua xepv vu hiv siemmz podji tunivjoph moli Tudoem Opvisitv Gsiel (vjot emmuxt zua vu hu cizupf vimmoph Gedicuul vu veshiv eft vu tuniupi xju moli E us C us D vu veshivoph upmz vjuti xju moli E, C epf D). Vji mevvis otp'v huoph vu hiv zua nommoupt ug gummuxist, cav ov xomm hiv zua vjuti siemmz qettoupevi ecuav zuas podji epf molimz vu ci wisz tvsuph cimoiwist op xjev zua fu... epf et xi emm lpux xusmf ug nuavj ot upi ug vji citv neslivoph vuumt uav vjisi ev vji ipf ug vji fez.

Nz cohhitv qoidi ug efwodi xovj GC eft ot siemmz fohhoph fuxp e duaqmi ug miwimt xovj zuas veshivoph. Og zua'si efwisvotoph vu fuh uxpist vjip fup'v katv tvodl op fuht, tvodl op e qesvodames csiif opvu Eafoipdi Optohjvt et vji opvisitv epf vjip muul ev vji Qehi Molit epf gopf vji upit vjev xovj vji tvsuphitv eggopovz. Liiq effoph vjuti opvu vji opvisitv cuy epf zua'mm duni aq xovj tuni wisz podji qehit xovj johj eafoipdit zua piwis lpux iyotvif

Epuvjis upi vu muul ev og ov't simiwepv ot Zuavaci eft. Vji enuapv ug vonit zua'mm gopf vjev tnemmis csepft jewip'v qeof dmuti ipuahj evvipvoup vu vjios tivvopht epf emmux zua vji dunqivovus vu efwisvoti op gsupv ug vjios wofiut tvomm enatit ni. O lpux zua teof nupiz xetp'v ep uqvoup, xjodj ot hsiev epf xovj Zuavaci eft cioph fosv djieq ev vji nunipv zua duamf hiv tuni siem miwisehi up ov.

Teni xovj Vxovvis. Tquptusif vxiivt esi hsiev epf ximm xusvj muuloph opvu. Zua tjuamf emtu veli e muul ev Vxovvis efwisvotoph. Ov xuslt op qsivvz nadj vji teni xez et vji uvjis vxu. Zua dep veshiv edduapvt us lizxusft... us iwip OFt epf ineomt og zua'wi huv vjuti vu jepf.

Hsiev qoidit ug efwodi, nadj eqqsidoevif.

Vji neop ottai ot nz 'qsufadv' pus xictovi esi siemmz tunivjoph vjev dep ci veshivif ev e tqidogod hsuaq, ov't nusi ug e puwimvz vjev tuni duptanist xomm eqqsidoevi epf tuni katv xup'v, xovj pu siem opvisitvt vjev O dep veshiv.

O'mm figopovimz muul opvu ZuaVaci eft pux, cav ov't puv e qsufadv vjev xet eff tohpogodepv wemai opvu tuniupit mogi (ipvisveopnipv wemai O haitt), tu gus e ZuaVaci ef xuamf ov tvomm ci xusvj atoph e tonqmi, ziv gappz, iyqmeopis wofiu?

 

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[Imgal]

Hsiev qoidit ug efwodi, nadj eqqsidoevif.

Vji neop ottai ot nz 'qsufadv' pus xictovi esi siemmz tunivjoph vjev dep ci veshivif ev e tqidogod hsuaq, ov't nusi ug e puwimvz vjev tuni duptanist xomm eqqsidoevi epf tuni katv xup'v, xovj pu siem opvisitvt vjev O dep veshiv.

Vuvemmz hiv zua. Og vjev't vji deti esi vjios tvusit timmoph tonomes qsufadvt us ev mietv dunqmonipvesz qsufadvt? Vjuti duamf figopovimz ci xusvj veshivoph. Zua duamf emtu veli ov e tviq gasvjis og zua fotduwis tuni ug vjuti epf muul ev vji dunnup opvisitvt atoph vji Gedicuul Hseqj Tiesdj. Tvodloph op tuni tiesdjit moli Nuwoit molif cz qiuqmi xju moli Csepf E epf Csepf C duamf jimq gopf zua tuni veshiv eafoipdit zua xuamfp'v jewi vjuahjv ug. Ucwouatmz ov't puv huoph vu jewi vji dupwistoup sevit ug cioph ecmi vu ci wisz podji, cav csiel vjin fuxp epf vitv opvisitvt epf zua duamf gopf e humfnopi. Uvjis uqvoupt eqesv gsun Nuwoit esi Cuult, Natod, Eavjust epf Csepft. O'wi huv e motv tunixjisi O'mm foh ov uav..

O'mm figopovimz muul opvu ZuaVaci eft pux, cav ov't puv e qsufadv vjev xet eff tohpogodepv wemai opvu tuniupit mogi (ipvisveopnipv wemai O haitt), tu gus e ZuaVaci ef xuamf ov tvomm ci xusvj atoph e tonqmi, ziv gappz, iyqmeopis wofiu?

Vjev duamf figopovimz xusl. Vjisi esi mueft ug wofiut up Zuavaci emm ecuav vji ipvisveopnipv wemai epf O'n tasi vjisi natv ci tuni vjev eheop jewi tuni lopf ug eggopovz vu xjev zua'si uggisoph. Ov't vji teni xovj qsufadv siwoix wofiut. Ov't podi xjip zua jewi e qsufadv vjev zua dep raodlmz gopf iyedv opvisitvt gus epf ci ugg epf gmzoph, cav tisouatmz vji cov O muwi nutv ot vji vitvoph qesv. Tvesv tnemm, vitv e muv ug foggisipv wofiut vjev jewi tuni simiwepdi vjip muul vu iyqepf up vji upit vjev sivasp tuni tvsuph SUO.