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PEOPLE Unlocking Product Potential: Why Skip User Testing?

Topics relating to managing people and relationships

Hosna

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Hey Fastlaners!

So... user testing

I wanted to start thread dedicated to understanding people's thoughts, experiences, and advice regarding user testing, particularly its role in early-stage product development.

A good question to start with might be:

Why do some companies forgo user testing, even though it offers clear benefits like better website flows, finding pain points early and just better user experience that retains customers?

From my experience, user testing seems invaluable for refining product design and enhancing user satisfaction. My "guess" has always been that the upfront cost, resource allocation and time required might deter companies, especially startups. But after seeing how early feedback can pivot a product direction or improve user interaction significantly, I’m curious to hear your views.

Do you integrate user testing into your development cycle? If not, what holds you back?

I’ve seen firsthand how user testing can spotlight issues that even seasoned designers might overlook. Yet, I know it's not always part of the standard procedure in every company.

  • What challenges do you face with implementing user testing?
  • Have you noticed a difference in product success when user testing is part of the equation?
  • What tools or methodologies do you find most effective for gathering actionable insights?
Looking forward to hearing your thoughts and experiences!

Many thanks,

Hosna
 
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If not, what holds you back?

My guess?

Two resources that hold most people back: TIME and MONEY.

Most small companies want to get to market as FAST and CHEAPLY as possible.

Furthermore, realtime, live use is actionable as well.

For example, at GoalSumo, we use Highlight to discover user friction.
 
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