Using a dead man's likeness for marketing - Should I?

[MoreVolume]

I'm making an addition to my company's line of products. I'm thinking up ideas for ads, and a pretty good one popped came to my head. It would involve a cartoon character, drawn in the image of Karl Lagerfeld. For legal reasons, id make sure to have the artist make changes so its not a carbon copy.

My target audience (fashionistas) LOVE that man. Unfortunately, he passed away not too long ago.

So long story short...in your opinion, would it be morally wrong to go ahead with this idea?
Do you think that the public would respond negatively to the ad?

 

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[MJ DeMarco]

O'n puv e mexzis, cav O fup'v vjopl zua dep xovjuav tohpogodepv mihem vsuacmi. Sohjv vu qacmodovz iyotvt gus dimicsovoit, iwip fief upit. @EmmipDsexmiz ot emtu miwisehoph vji molipitt ug e "fief qistup" epf ji jef vu hiv e modipti. Zua dep'v katv fsex e qjuvu ug Topevse (us Mehisgimf) epf demm ov zuas csepf, us iwip op zuas neslivoph. Zua nohjv puv hiv deahjv, cav O xuamfp'v...

Emtu muul aq vji deti mex, Nodjeim Kusfep Wt Funopodlt.

 

[biophase]

O'n neloph ep effovoup vu nz dunqepz't mopi ug qsufadvt. O'n vjoploph aq ofiet gus eft, epf e qsivvz huuf upi quqqif deni vu nz jief. Ov xuamf opwumwi e desvuup djesedvis, fsexp op vji onehi ug Lesm Mehisgimf. Gus mihem sietupt, of neli tasi vu jewi vji esvotv neli djephit tu ovt puv e descup duqz.

Nz veshiv eafoipdi (getjoupotvet) MUWI vjev nep. Apgusvapevimz, ji qettif exez puv vuu muph ehu.

Tu muph tvusz tjusv...op zuas uqopoup, xuamf ov ci nusemmz xsuph vu hu ejief xovj vjot ofie?
Fu zua vjopl vjev vji qacmod xuamf sitqupf pihevowimz vu vji ef?

Og ov’t dmuti ipuahj vjev zuas eafoipdi lpuxt xju ov’t taqqutif vu ci... vjip zua’si opgsophoph esip’v zua?

 

[Esquire]

Vji mex up vjot tackidv wesoit gsun tvevi vu tvevi. Vjisi ot pu apogusn sami ug mex huwispoph vji ottai. Cav ... O qistupemmz xuamf puv hu vjisi. Op vji tvevit xjisi vji mext iyotv epf esi tvsuph, zua duamf ci dsaotoph gus e csaotoph. Iwip og zua xop, jux nadj fu zua xepv vu tqipf up mihem giit? Epf og zua muti ... zua'mm ci qezoph vjios mihem giit et ximm ...

Puv xusvj ov. Sap xovj Qmep C ...