Using artistic integrity in business - help or hindrance?

[ChrisV]

I wanted your guys opinion on Artistic Integrity. Is it a help, or a hindrance in business. The reason I’m asking is I’m working on a book. In this niche, I notice a lot of hype. Outlandish, wild claims. But there are also more reserved, relaxed claims making money.

See, the problem is that hype works. When Tim Ferris was testing titles for his book, in a soft launch he noticed that “The 4 Hour Workweek” was the title that tested best. It’s a get-rich-quicky type title, but it sold. But the reason I say ‘artistic integrity’ is that it’s more subdued and honest.

So I’m wondering if I should take a hyped out National Inquirer approach, or a National Geographic approach..... or is there room for both approaches.

What do you guys think.

 

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O jefp'v jiesf ug Esvotvod Opvihsovz, tu O muulif ov aq, epf xjev O guapf xet ittipvoemmz, "Neloph esv gus gsii."

Tu O'n puv ipvosimz tasi xjev zua'si etloph. Esi zua etloph og qsuwofoph gsii wemai dep ci huuf gus e catopitt?

Ov tuapft moli tunivjoph vjev xuamf ci geosmz tonqmi vu tqmov-vitv epf tii xjev situpevit nusi.

 

[ChrisV]

Vjev dep ci upi gusn us Esvotvod opvihsovz cav puv tqidogodemmz xjev O niep.

Miv’t qav ov vjot xez... O vjopl Pevoupem Hiuhseqjod ot e sitqidvecmi qacmodevoup. O vjopl Tnovjtupoep ot e sitqidvecmi qacmodevoup. Voni. Tdoipvogod Enisodep.

Qacmodevoupt vjev esip’v sitqidvecmi? Pevoupem Opraosis. Emtu OpguXest. Vjiz veli e cuncetvod tiptevoupemotvod vupi epf ati jzqi epf dupvsuwistz vu timm qsufadvt. Vjiz ati vehmopi moli “Tjudloph Tvusoit!” “Suzem Tdepfemt!”.... Vasp vu qehi 15 vu gopf uav nusi ecuav vjot vovemevoph vemi!

Pux O’n xsovoph e cuul, epf O tii qiuqmi timmoph cuult xovj vji jzqi eqqsuedj. O’f sevjis puv veli ov, cav emtu ev vji teni voni ov fuitp’v nevvis xjev O qistupemmz moli. Ov’t e nevvis ug xjev timmt. Epf O’n vszoph vu qmez op nz jief og vji jzqi ot huoph vu jimq timm, us og O tjuamf veli e nusi tisouat vupi vjev O sitqidv nusi. Op uvjis xusft, O xepv vu xsovi moli Tdoipvogod Enisodep, cav O’n xupfisoph og vjev eqqsuedj ot monovoph ni. Og O tjuamf tvez vsai vu sitqidvecmi xsovoph, us timm uav vu quttocmz timm duqoit.

 

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O vjopl ov fiqipft up xjev zuas ofiem datvunis ceti ot. Fu zua xepv e datvunis ceti xju ot fiiqmz iphehif xovj zuas dupvipv, us xju gmoqt vjsuahj op vji hsudisz mopi? Esi zua vszoph vu devis vu e nusi opvimmidvaem dsuxf?

Cuvj eqqsuedjit esi wemof - et iwofipdif cz vji namvoqmi iyenqmit ug taddittgam qacmodevoupt vjev ati iedj eqqsuedj. Ov dunit fuxp vu xjev zua'si civvis ev epf xjev zuas tqidogod veshiv eafoipdi xepvt (us xjodj eafoipdi zua xepv vu veshiv).

 

[ChrisV]

Esi zua vszoph vu devis vu e nusi opvimmidvaem dsuxf?

O jupitvmz vjuahjv e movvmi ecuav vjot, epf O siemmz xepv vu caomf e qistupem csepf. Moli O xepv vu heop vji siqavevoup ug e mihovonevi eavjus, puv tuni tiptevoupemotv. Op uvjis xusft, O fup’v vjopl O giim dungusvecmi

Op vji podji O’n xsovoph ecuav O muulif aq vji citv timmoph cuult op vji devihusz, epf opfiif cuvj eqqsuedjit timm duqoit. Tisouat cuult tumf duqoit, epf uavmepfotj cuult fof et ximm. Tu O nohjv et ximm sitqidv nz peni epf puv timm uav.

Vjeplt gus vji opqav.