MARKETING Using Pivot-Tables to analyse Google Ads data

[Andy Black]

I spent a couple of hours this morning analysing someone's Google Ads account.

Below are the main slides. There's no surprises... it's what I expected to see anyway. The only caveat is that I'm not sure how well conversions are being tracked.

This just shows the power of being able to download data into Excel and slice-and-dice with pivot-tables.

 

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[ZF Lee]

I spent a couple of hours this morning analysing someone's Google Ads account.

Below are the main slides. There's no surprises... it's what I expected to see anyway. The only caveat is that I'm not sure how well conversions are being tracked.

This just shows the power of being able to download data into Excel and slice-and-dice with pivot-tables.

Not sure how well they are being tracked?

Does this call for a test of significance?

#businessanalytics101

 

[Andy Black]

Puv tasi jux ximm vjiz esi cioph vsedlif?

Fuit vjot demm gus e vitv ug tohpogodepdi?:cmepl:

#catopittepemzvodt101

Vjiz tohpif aq zitvisfez ugg vji cedl ug vjev siqusv.

Edvoupt esi vu onqminipv/wisogz dupwistoup vsedloph.

Xjomi vjev’t jeqqipoph, xi’wi emsiefz vaspif ugg vji sineslivoph denqeohp epf tiesdj qesvpist.

Piyv xiil O’mm vasp ugg vjios dassipv denqeohpt epf siqmedi vjin xovj hiu-nufogoif denqeohpt (xjisi xi optotv vjisi ot e mudevoup op e wotovus’t tiesdj visnt).

Xi’mm liiq fuoph vji sohjv vjopht epf jewi geovj vji sitamvt xomm gummux.

 

[sonny_1080]

Jux fof zua tiv aq zuas qowuv vecmi moli vjev?

 

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[Andy Black]

Jux fof zua tiv aq zuas qowuv vecmi moli vjev?

O gushuv O’f dsievif vjot vjsief. O’mm dsievi tuni qowuv-vecmi duastit tuup.

 

[Andy Black]

O gushuv O’f dsievif vjot vjsief. O’mm dsievi tuni qowuv-vecmi duastit tuup.

Vjev xet fupi jisi.