Andy Black
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Thought we could discuss short videos in this thread.
Remember, this is a forum for producers so think about this from the perspective of a producer not a consumer. Even if you don't watch or like short videos they're a massive opportunity for businesses right now and will be even more so going forward.
Why Short Video:
Platforms:
Tools:
Useful/related threads:
Progress threads:
Related marketplace ads:
What's your thoughts, experience, suggestions?
Remember, this is a forum for producers so think about this from the perspective of a producer not a consumer. Even if you don't watch or like short videos they're a massive opportunity for businesses right now and will be even more so going forward.
Why Short Video:
- People watch them and platforms are crying out for more videos to keep people on their platforms.
> If the average long YouTube video is 10 mins and people watch 50% then YouTube needs to serve 12 videos to keep someone watching for an hour.
> If the average YouTube short is 30 secs and people watch 50% then YouTube needs to serve 240 videos to keep someone watching for an hour. Platforms NEED more short videos.
- Short videos are quicker to create so you can publish more regularly.
> You'll get more reps in and iterate faster.
> You'll also put more videos out and find out what resonates with your market quicker.
- Organic viewership can be large for short videos.
> Platforms like TikTok and YouTube Shorts are merit based. Each video mostly performs based on it's own merits. Facebook and LinkedIn are (currently) social networks - so the bigger the audience you have the more chance of getting views. @ZCP has only 1,604 followers and 38 videos, yet one of his TikTok videos has 839k views.
- You get in front of people who don't already know you.
> See 3. above. I've 41 followers on TikTok and only a dozen videos, yet my last video has 1,141 views. Those views are clearly not just from people following me.
> Consider the advice: "Stop telling the same people different things Tell different people the same thing."
- Shorter content forces you to get to the point, and get better at creating content.
> People are tired of keyword stuffed articles and fluffed out videos and books. Even Google is starting to prioritise short videos (or links to chapters in longer videos) on it's own search engine.
> When you've only 30s to get a point across you'll spend much more time figuring out how to do so.
- The short videos (and skills acquired to created them) lend themselves to creating ads, and improve your copywriting and thinking anyway.
> Ads are often short. 6 second non-skippable ads are a thing on YouTube.
Platforms:
- YouTube Shorts.
- TikTok.
- Instagram Reels.
- Facebook (pages and personal profiles).
- LinkedIn.
- Others? (Reply below and I'll update this list)
Tools:
- The best camera is the one in your pocket. Use your phone, it's better than your webcam anyway.
- Talking head works, but there are great videos showing products - often created on phones too.
- Descript.com is great for editing talking head video and adding automated captions.
- CapCut.com is free and from TikTok themselves.
- Canva.com now has video creation and editing.
- Someone shared veet.io with me.
- Others? (Reply below and I'll update this list)
Useful/related threads:
- MARKETING - How To Growth Hack Your Social Media Without Hoping (2022)
- Others? (Reply below and I'll update this list)
Progress threads:
- There's a master thread for YouTube progress threads, but it's not specific to short video. You might find it useful anyway HERE.
- I've a YouTube/TikTok thread but it's long. The part about short videos and TikTok starts HERE.
- Others? (Reply below and I'll update this list)
Related marketplace ads:
- @BigRomeDawg 's YouTube Video Editing, Long-form and Shorts, Instagram Reels, TikToks - Superspreader Media.
- @mikecarlooch 's Get 100,000+ New Eyeballs On Your Brand
- Others? (Reply below and I'll update this list)
What's your thoughts, experience, suggestions?
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