Picked an idea and currently working on the value array. In UNSCRIPTED MJ shows a value array for Uber since he had domain knowledge in transportation. Very helpful to grasp the concept!
To further improve my, and others value array, do you guys have other examples? Preferably from your own successful (or failed) businesses if you are comfortable disclosing that.
I can start.
My idea is a SaaS for older generation business owners in my native language. The value array is so something like this besides main features/benefits:
To further improve my, and others value array, do you guys have other examples? Preferably from your own successful (or failed) businesses if you are comfortable disclosing that.
I can start.
My idea is a SaaS for older generation business owners in my native language. The value array is so something like this besides main features/benefits:
- Native language (English is often poor and a barrier to use this kind of software)
- Excellent support, call me whenever etc.
- Big text
- Main feature visualization/layout very clean and easy to scan
- Try-out without any need to fill out credit card number or other bullshit info like shoe size.
- About page with story about everyone talking about easy to use software that is very seldom accomplished. Software is stupid, not the user. Personal with high quality photo (my brother is a photographer).
- Overall super clean design.
- Educate user about this kind of software and pros/cons etc.
- Different pay methods (credit card, mailed invoice etc.)
- Very easy and clear login page/form
- Encrypted data, No-one except you will be able to see this data. (not in beta perhaps)
- Get started in minutes instead of hours compared to competitors
- Self-explainable user interaction
- Careful sales copy. Just list the benefits basically. (Target customer and the country I'm operating within is sensitive to pushy copy)
- Don't use fancy abbreviations, flashy words or English terms.
- Clear pricing and cancellation path
- Designing for older people makes it good for younger people as well. (I don't screen younger users/customers)
- FAQ with max 6 bullets. (if possible)
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