Hi guys!
Small introduction (English might suck a bit)
So my dad is in the vegetables and fruit business for about 40 years now, he had golden times but it starts to get a lot worse now.I think he lacks innovating and doesnt know anything about websites etc. He is still using the same ways as 40 years ago, but then it worked really well. They got really fresh vegetables and fruits and salads they make themselves which is all very fresh. He works from 5am to 8pm and it hurts me to see it go downhill. These days supermarkets got price contracts with farmers so he is only able to get leftovers at a high price. He says there's not any new b2b prospects coming into this market so it does not have any future and he already put hes warehouse and stores up for sale.
He runs 2 b2c stores in 2 small cities and they both accumulate a good revenue (although it really depends on the weather, sun is a lot of customers, rain is a bad day)
So I have been thinking on how I can help him, maybe even make it alive again. I can probably fill in with marketing techniques and stuff and combine that with he's incredible knowledge and experience in this niche. The main problem is to just find new b2b prospects because playing against big supermarkets is unfair. I think the best goal would to sell huge amounts at once and maybe upgrade the stores orfresh them up with a formula.
I would love to get some inspiration from this forum, as there is a lot of knowledge here and very skilled men and women
Thanks in advance
Small introduction (English might suck a bit)
So my dad is in the vegetables and fruit business for about 40 years now, he had golden times but it starts to get a lot worse now.I think he lacks innovating and doesnt know anything about websites etc. He is still using the same ways as 40 years ago, but then it worked really well. They got really fresh vegetables and fruits and salads they make themselves which is all very fresh. He works from 5am to 8pm and it hurts me to see it go downhill. These days supermarkets got price contracts with farmers so he is only able to get leftovers at a high price. He says there's not any new b2b prospects coming into this market so it does not have any future and he already put hes warehouse and stores up for sale.
He runs 2 b2c stores in 2 small cities and they both accumulate a good revenue (although it really depends on the weather, sun is a lot of customers, rain is a bad day)
So I have been thinking on how I can help him, maybe even make it alive again. I can probably fill in with marketing techniques and stuff and combine that with he's incredible knowledge and experience in this niche. The main problem is to just find new b2b prospects because playing against big supermarkets is unfair. I think the best goal would to sell huge amounts at once and maybe upgrade the stores orfresh them up with a formula.
I would love to get some inspiration from this forum, as there is a lot of knowledge here and very skilled men and women
Thanks in advance
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