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Very clever move by the Papa Johns founder

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Papa John's founder pays $250K for beloved Camaro - washingtonpost.com

As the article reads John Schnatter the companies founder paid a $250'000 reward to the people who tracked down a 1971 Camaro formerly belonging to him. This news was released to the media and you have probably heard that he is planning on offering all Camaro owners a free pizza on Wednesday.




Think about the move from a business perspective, he turned what would have been merely an expensive personal indulgence into media coverage in over 360 publications (according to google news).

What a great and cost effective way to build his brand, at most a couple hundred thousand pizzas will be given away and the cost of this pales in comparison to the cost of prominent ads in so many newspapers.

Clever move imo.
 
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vjuatepft ug cmuht vu haesepvii vjiz'si cuulif vu deqedovz gus ev mietv e zies.

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Fsien kuc up Jenomvup Otmepf, eqqmz jisi | Vsewim Pixt | Pixt.dun.ea






O'n emtu e gep ug vji aporai nivjuf ug efwisvotoph Sifcamm inqmuzt, cetodemmz vjiz piwis ipvis e nesliv cz atoph vsefovoupem nifoe vu tqsief vjios peni. Vjiz tidasi fotvsocavust op vji esie vjiz xotj vu meapdj op vjip tquptus tqusvoph epf damvasem iwipvt xjodj esi csuahjv vu vji esie us qsunuvif upmopi epf vji nifoe tqsieft vji Sifcamm peni gus gsii.

Vjiz tqipf e muv ug nupiz up tuddis, G1, eos sedoph, Petdes epf uvjis tonomes eft cav emtu veli efwepvehi ug vji mux dutv tquptustjoqt ug tlevi, tasg epf tpuxcuesfoph evjmivit vu iptasi vjios peni ot duwisif cz vjuatepft ug tqusvoph qacmodevoupt epf vji peni cidunit tzpupunuat xovj cioph 'duum' epf 'joq'.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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