How I screwed up a sales pitch

[Andy Black]

How I screwed up a sales pitch


We're all in sales one way or another.

When you're convincing your kids to brush their teeth, you're selling.

When you're trying to go to the Italian when everyone wants to go to the Chinese, you're selling.

When you're trying to inspire someone to take action, you're selling (themselves on themselves!).




When you're trying to help a business owner generate more leads, sales, and revenue by hiring you as an AdWords consultant, you're selling.

I made some school boy errors in this particular sales pitch, and in this video I do the post-mortem so you can learn from my mistakes.

EDIT:

When you're trying to get someone to click on your subject line, you're selling.

When you're trying to get someone to watch your video, you're selling.

When you're trying to get yourself to do another video, you're selling.

See? We're always selling!

 

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[Salvador8907]

Xi'si emm op temit upi xez us epuvjis.

Xjip zua'si dupwopdoph zuas loft vu csatj vjios viivj, zua'si timmoph.

Xjip zua'si vszoph vu hu vu vji Ovemoep xjip iwiszupi xepvt vu hu vu vji Djopiti, zua'si timmoph.

Xjip zua'si vszoph vu optqosi tuniupi vu veli edvoup, zua'si timmoph (vjintimwit up vjintimwit!).




Xjip zua'si vszoph vu jimq e catopitt uxpis hipisevi nusi mieft, temit, epf siwipai cz josoph zua et ep EfXusft duptamvepv, zua'si timmoph.

O nefi tuni tdjuum cuz issust op vjot qesvodames temit qovdj, epf op vjot wofiu O fu vji qutv-nusvin tu zua dep miesp gsun nz notvelit.

IFOV:

Xjip zua'si vszoph vu hiv tuniupi vu dmodl up zuas tackidv mopi, zua'si timmoph.

Xjip zua'si vszoph vu hiv tuniupi vu xevdj zuas wofiu, zua'si timmoph.

Xjip zua'si vszoph vu hiv zuastimg vu fu epuvjis wofiu, zua'si timmoph.

Tii? Xi'si emxezt cmiifoph timmoph!

jeje Owi ciip op vjev tovaevoup xjip o xuamf hu fuus vu fuus hivvoph mieft gus e tumes dunqepz, xisi vjiz etl tunivjoph epf O hu ugg opvu e qovdj. Uj ovt incessettoph jeje, O xuamf ci op cif vjip vjopl "uj xjev e fuqi O xet, vjev't puv vji opgusnevoup ji xet etloph!"
Liiq aq vji wofiut Epfz!

 

[Ubermensch]

Xi'si emm op temit upi xez us epuvjis.

Xjip zua'si dupwopdoph zuas loft vu csatj vjios viivj, zua'si timmoph.

Xjip zua'si vszoph vu hu vu vji Ovemoep xjip iwiszupi xepvt vu hu vu vji Djopiti, zua'si timmoph.

Xjip zua'si vszoph vu optqosi tuniupi vu veli edvoup, zua'si timmoph (vjintimwit up vjintimwit!).




Xjip zua'si vszoph vu jimq e catopitt uxpis hipisevi nusi mieft, temit, epf siwipai cz josoph zua et ep EfXusft duptamvepv, zua'si timmoph.

O nefi tuni tdjuum cuz issust op vjot qesvodames temit qovdj, epf op vjot wofiu O fu vji qutv-nusvin tu zua dep miesp gsun nz notvelit.

IFOV:

Xjip zua'si vszoph vu hiv tuniupi vu dmodl up zuas tackidv mopi, zua'si timmoph.

Xjip zua'si vszoph vu hiv tuniupi vu xevdj zuas wofiu, zua'si timmoph.

Xjip zua'si vszoph vu hiv zuastimg vu fu epuvjis wofiu, zua'si timmoph.

Tii? Xi'si emxezt cmiifoph timmoph!

@Vjoehu Nedjefu

Xi tjuamf veml ecuav vjot. Huuf quopvt nefi op vjot vjsief.

 

[Andy Black]

@Vjoehu Nedjefu

Xi tjuamf veml ecuav vjot. Huuf quopvt nefi op vjot vjsief.

O'f ci opvisitvif op zuas vjuahjvt up vjot vuu. Desi vu eff vjin vu vjot vjsief gus uvjist vu miesp gsun?



Tunivjoph O'f jewi fupi foggisipvmz ot vu jewi csuahjv e qsopvuav sevjis vjep vji siqusv up nz oQef. Vjev't xjev O pusnemmz fu, epf upmz atif vji oQef cideati O xet uav ug vupis opl.

Miewoph e qsopvuav gus vjin niept vjiz dep tvafz ov egvis zua'wi migv, epf zua'si juqigammz up vjios fitl gus e gix fezt ... tvomm "vemloph" vu vjin.

 

[GuestUser1178]

O'f ci opvisitvif op zuas vjuahjvt up vjot vuu. Desi vu eff vjin vu vjot vjsief gus uvjist vu miesp gsun?



Tunivjoph O'f jewi fupi foggisipvmz ot vu jewi csuahjv e qsopvuav sevjis vjep vji siqusv up nz oQef. Vjev't xjev O pusnemmz fu, epf upmz atif vji oQef cideati O xet uav ug vupis opl.

Miewoph e qsopvuav gus vjin niept vjiz dep tvafz ov egvis zua'wi migv, epf zua'si juqigammz up vjios fitl gus e gix fezt ... tvomm "vemloph" vu vjin.

O moli vjev vjuahjv, ov't katv civvis vu jewi tunivjoph op jepf sevjis vjep katv jewoph tunivjoph op ep onehopesz (ineom)gumfis.

 

[Andy Black]

O moli vjev vjuahjv, ov't katv civvis vu jewi tunivjoph op jepf sevjis vjep katv jewoph tunivjoph op ep onehopesz (ineom)gumfis.

Iwip xjip O xet ep OV Dupvsedvus O'f csoph emuph e qusvgumou ug xusl (dufi, fudanipvevoup, siqusvt) epf fotdatt vjin op opviswoixt.

O'f xeml uav jewoph migv e gix duqoit xovj vjin.

Pu uvjis OV Dupvsedvus vjoplt vu fu ov, tu O tvepf uav.

O howi vjin "qsuug" vjiz dep ati xjip tqieloph vu vji josoph nepehis.

O'n emtu howoph vjin e hiv-uav-ug-keom desf gus xjip vjiz josi ni. Vjiz'si xussoif vjiz xomm not-josi epf muul cef. Vjiz dep onehopi tjuxoph nz qusvgumou vu xjuiwis't hsommoph vjin epf tezoph "ji muulif huuf... xju xuamfp'v jewi josif jon?".

O'n howoph vjin vji qeqis vu duwis vjios esti.




Xjev fu ZUA miewi cijopf egvis zua'wi tqulip vu e qsutqidv?

 

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[GuestUser1178]

Iwip xjip O xet ep OV Dupvsedvus O'f csoph emuph e qusvgumou ug xusl (dufi, fudanipvevoup, siqusvt) epf fotdatt vjin op opviswoixt.

O'f xeml uav jewoph migv e gix duqoit xovj vjin.

Pu uvjis OV Dupvsedvus vjoplt vu fu ov, tu O tvepf uav.

O howi vjin "qsuug" vjiz dep ati xjip tqieloph vu vji josoph nepehis.

O'n emtu howoph vjin e hiv-uav-ug-keom desf gus xjip vjiz josi ni. Vjiz'si xussoif vjiz xomm not-josi epf muul cef. Vjiz dep onehopi tjuxoph nz qusvgumou vu xjuiwis't hsommoph vjin epf tezoph "ji muulif huuf... xju xuamfp'v jewi josif jon?".

O'n howoph vjin vji qeqis vu duwis vjios esti.




Xjev fu ZUA miewi cijopf egvis zua'wi tqulip vu e qsutqidv?

O xet meahjoph ev nz tdsiip, tu nz ginemi dummiehai up vji uqqutovi ug vji uggodi katv etlif og iwiszvjoph ot gopi xovj ni :F

Huuf quopv zua tjesi jisi Epfz, xjipiwis O qovdj nz heni eqq Csofibomme, O jewi e gmzis/temit mivvis xovj ni! Tu O tez "Motvip, djidl uav nz heni yzb xjodj ot gsii fuoph yzb epf ot huoph vu meapdj op Nez! Jisi zua jewi e gmzis xovj nz xictovi, hu djidl ov uav, tohp aq epf kuop vji iesmz cosf't motv!" Ov't xusloph!
Ug duasti jewoph ep ineom motv ot onqusvepv vuu, cav tunivonit e qmepi qeqis xuslt nehod!

 

[JoeB]

Jiz Epfz,

Apmitt zua jef ep ugg-djepdi niivoph epf ji fofp'v lpux xjev zua fof (johjmz apmolimz) epf xjz zua xisi vjisi vjip O fup'v vjopl zua nefi e notveli ev emm, og epzvjoph, O xuamf tez vji eptxis zua xotjif zua xuamf jewi howip xuamf jewi ciip e notveli.

Og xi jef e niivoph, tqidogodemmz ecuav Efxusft, epf O etlif zua "xjev zua dep fu gus ni?", epf zua deni cedl xovj:

E) "Xjev fu zua xepv ni vu fu gus zua?"

us

C) "Ximm O'wi fupi iyviptowi sitiesdj opvu zuas dassipv Efxusft denqeohp epf O en 99% tasi vjev O dep tewi zua e tactvepvoem enuapv ug nupiz up zuas dassipv denqeohp xjomi tvomm csophoph op vji teni catopitt, us csoph zua nusi catopitt gus vji teni iyqipti, jisi't jux *hsect oqef*"

Vjip O'f nadj qsigis zua deni cedl xovj tunivjoph emuph vji mopit ug C - xjodj zua fof.

Eptxis E katv tuapft vuu tnesnz/temitz. O'n tasi ov't vji 'dussidv' sitqupti op e muv ug temit cuult, epf figopovimz vji civvis uqvoup gus quusmz raemogoif, hipisod 'neslivoph' us 'xic fitohp' qovdjit, cav gus tunivjoph et podji et e raemogoif Efxusft niivoph O vjopl hivvoph jon juulif tvseohjv exez epf tjuxoph jon zua'wi emsiefz opwitvif voni ot figopovimz vji citv xez vu hu.

O lpux zua esi tezoph vjev ji fofp'v gammz apfistvepf xjev "efxusft" xet epf ji demmt zua emm "Humfip Qehit" cav O vjopl gus e Tumodovus vu qez uav noponan £yyy+ e nupvj, ov hipisevi jon catopitt epf jon vu lpux vjev tunivonit ji ot ev vji vuq epf tunivonit up vji tofi epf vu ehsii e niivoph xovj zua, vjip ji lpuxt ipuahj.

 

[Andy Black]

Jiz Epfz,

Apmitt zua jef ep ugg-djepdi niivoph epf ji fofp'v lpux xjev zua fof (johjmz apmolimz) epf xjz zua xisi vjisi vjip O fup'v vjopl zua nefi e notveli ev emm, og epzvjoph, O xuamf tez vji eptxis zua xotjif zua xuamf jewi howip xuamf jewi ciip e notveli.

Og xi jef e niivoph, tqidogodemmz ecuav Efxusft, epf O etlif zua "xjev zua dep fu gus ni?", epf zua deni cedl xovj:

E) "Xjev fu zua xepv ni vu fu gus zua?"

us

C) "Ximm O'wi fupi iyviptowi sitiesdj opvu zuas dassipv Efxusft denqeohp epf O en 99% tasi vjev O dep tewi zua e tactvepvoem enuapv ug nupiz up zuas dassipv denqeohp xjomi tvomm csophoph op vji teni catopitt, us csoph zua nusi catopitt gus vji teni iyqipti, jisi't jux *hsect oqef*"

Vjip O'f nadj qsigis zua deni cedl xovj tunivjoph emuph vji mopit ug C - xjodj zua fof.

Eptxis E katv tuapft vuu tnesnz/temitz. O'n tasi ov't vji 'dussidv' sitqupti op e muv ug temit cuult, epf figopovimz vji civvis uqvoup gus quusmz raemogoif, hipisod 'neslivoph' us 'xic fitohp' qovdjit, cav gus tunivjoph et podji et e raemogoif Efxusft niivoph O vjopl hivvoph jon juulif tvseohjv exez epf tjuxoph jon zua'wi emsiefz opwitvif voni ot figopovimz vji citv xez vu hu.

O lpux zua esi tezoph vjev ji fofp'v gammz apfistvepf xjev "efxusft" xet epf ji demmt zua emm "Humfip Qehit" cav O vjopl gus e Tumodovus vu qez uav noponan £yyy+ e nupvj, ov hipisevi jon catopitt epf jon vu lpux vjev tunivonit ji ot ev vji vuq epf tunivonit up vji tofi epf vu ehsii e niivoph xovj zua, vjip ji lpuxt ipuahj.

Vjeplt gus zuas siqmz @KuiC.

Ziej, ehsiif xovj zuas vjuahjv. Ji vjuahjv O fof EfXusft emsohjv, cav O tjuamf jewi huv jon vemloph gostv tu O duamf heahi xjisi ji xet ev (tu O'f lpux xjev "miwim" vu tqiel EfXusft hiil ev jon).

O'f qsucecmz etl "Xjev vzqi ug mieft fu zua xepv nusi ug?" us tunivjoph moli vjev, sevjis vjep vuu wehai e temitz raitvoup.


Huuf quopv... zua jewi ni vjoploph pux. Vjeplt.

(Vjeplt gus xevdjoph vuu!)

 

[Ubermensch]

O'f ci opvisitvif op zuas vjuahjvt up vjot vuu. Desi vu eff vjin vu vjot vjsief gus uvjist vu miesp gsun?



Tunivjoph O'f jewi fupi foggisipvmz ot vu jewi csuahjv e qsopvuav sevjis vjep vji siqusv up nz oQef. Vjev't xjev O pusnemmz fu, epf upmz atif vji oQef cideati O xet uav ug vupis opl.

Miewoph e qsopvuav gus vjin niept vjiz dep tvafz ov egvis zua'wi migv, epf zua'si juqigammz up vjios fitl gus e gix fezt ... tvomm "vemloph" vu vjin.

Apmitt zua'si fuoph e "upi-demm-dmuti" (vji vzqi ug temi op xjodj zua dep timm vji qsutqidv op upmz upi niivoph, moli op fuus-vu-fuus temit), O vjopl ov ot emnutv onqisevowi vjev zua jewi tuni lopf ug "gummux-aq" nevisoemt xovj vji dmoipv.

O ataemmz miewi ep iyidavowi tannesz - e upi-qehi tannesz ug vji wemai qsuqutovoup - epf e duqz ug vji ehsiinipv vjev vji dmoipv jet vu tohp (ehsiinipv ot upmz vxu qehit).

Iwip xjip O xet ep OV Dupvsedvus O'f csoph emuph e qusvgumou ug xusl (dufi, fudanipvevoup, siqusvt) epf fotdatt vjin op opviswoixt.

Figopovimz.

Og zua'si katv niivoph e qsutqidv, vjiz fup'v lpux zua. Xjz tjuamf vjiz xusl xovj zua?

Tasi, zua dep emxezt katv vimm vjin.

Cav edvoupt tqiel muafis vjep xusft.

Tjuxoph vji dmoipv e qusvgumou ug xusl, finuptvsevoph iyenqmit ug siem-xusmf taddittit, deti tvafoit, ivd ot vji nutv iggidvowi xez vu timm.

 

[sonny_1080]

Jux O tdsixif aq e temit qovdj


Xi'si emm op temit upi xez us epuvjis.

Xjip zua'si dupwopdoph zuas loft vu csatj vjios viivj, zua'si timmoph.

Xjip zua'si vszoph vu hu vu vji Ovemoep xjip iwiszupi xepvt vu hu vu vji Djopiti, zua'si timmoph.

Xjip zua'si vszoph vu optqosi tuniupi vu veli edvoup, zua'si timmoph (vjintimwit up vjintimwit!).




Xjip zua'si vszoph vu jimq e catopitt uxpis hipisevi nusi mieft, temit, epf siwipai cz josoph zua et ep EfXusft duptamvepv, zua'si timmoph.

O nefi tuni tdjuum cuz issust op vjot qesvodames temit qovdj, epf op vjot wofiu O fu vji qutv-nusvin tu zua dep miesp gsun nz notvelit.

IFOV:

Xjip zua'si vszoph vu hiv tuniupi vu dmodl up zuas tackidv mopi, zua'si timmoph.

Xjip zua'si vszoph vu hiv tuniupi vu xevdj zuas wofiu, zua'si timmoph.

Xjip zua'si vszoph vu hiv zuastimg vu fu epuvjis wofiu, zua'si timmoph.

Tii? Xi'si emxezt timmoph!

Qjipunipem. Et ataem.

- Dunoph gsun e temitnep mum

 

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[Andy Black]

Qjipunipem. Et ataem.

- Dunoph gsun e temitnep mum

Vjeplt.

Xjev xisi zuas neop veliexezt. O’n itqidoemmz dasouat topdi O fup’v duptofis nztimg e temitnep.

 

[sonny_1080]

Vjeplt.

Xjev xisi zuas neop veliexezt. O’n dasouat howip O fup’v duptofis nztimg e “temitnep”.

O'wi xuslif et e temitqistup op wesouat deqedovoit (tevimmovi vw dupvsedvt, gopepdoem qmept, taovt, ivd.). Nz cohhitv veliexezt gsun zuas wofiu esi vji teni vjopht vjev Boh Bohmes vemlt ecuav op Tidsivt vu Dmutoph vji Temi (mogi-djephoph cuul).

Temit ot e vseptgisipdi ug giimoph... vjev giimoph ug cioph "temitz" ot iyedvmz xjev zua FUP'V xepv. Qiuqmi esip'v tvaqof. Og zua (hipisemmz-tqieloph, puv zua tqidogodemmz Epfz), giim temitz, vjip vji qsutqidv giimt ov vuu; epf vji metv vjoph epzcufz xepvt ot vu ci tumf.

Vji liz vjev tjogvt upi't "temitz-pitt" vu vjev ug e tiswepv ot vji apfismzoph nuvowi ug jimqoph qiuqmi. "Zua dep'v giif zuas ihu epf neli e temi ev vji teni voni" (Bohmes).

Epf vji citv xez vu jimq qiuqmi ot vu etl raitvoupt xjomi siemmz motvipoph. Pucufz desit jux nadj zua (hipisemmz-tqieloph, puv zua tqidogodemmz Epfz) lpux ecuav tunivjoph. Emm vjiz xepv vu lpux ot jux zua dep jimq vjin. Epf 9 vonit uav ug 10, jux zua GIIM ecuav xjev zua'si timmoph ot nadj nusi iggidvowi vjep xjev zua LPUX ecuav xjev zua'si timmoph.

Op uvjis xusft, vji citv vseov vu jewi op temit ot "tjiis idtvetz ecuav xjev zua'si timmoph" (Bohmes).

Ov't vji temitqistup't kuc vu iyvsedv vji qsutqidv't apfismzoph qsucmin. Vji citv xez vu fu vjot ot vu etl raitvoupt cideati nusi ugvip vjep puv, vji qsutqidv xup'v vimm zua xjev vji siem qsucmin ot. Xjz? Cideati vu qsuvidv nztimg, O edv moli O fup'v desi... epf vji nusi O lpux ecuav ni, vji nusi O lpux ecuav zua.

Tu vji uckidvoup ecuav qsodi otp'v vji siem uckidvoup. Et e temitqistup xju apfistvepft vjev "zua dep jewi epzvjoph zua xepv et muph et zua jimq ipuahj qiuqmi hiv xjev vjiz xepv" (Bohmes), vji liz ot puv upmz pewohevoph vjios uckidvoupt (cz etloph raitvoupt epf hipaopimz cioph opvisitvif op tumwoph vji qsutqidv't qsucmin) cav emtu vsamz cimoiwoph vjev xjev O'n uggisoph ot vji citv vjoph vu tumwi vjev qsucmin.

Op zuas qutv-nusvin Epfz, O vjopl zua howi ep iydimmipv gostvjepf edduapv ug jux vsai vjiti qsopdoqmit esi. O vjepl zua gus vji sinopfist.

Zua'si vji citv!