Vigilante - Question For You...

[BrandonL]

Vigilante, here is something you said in another thread:

So don't go that way. Find a new way. We did.

The world's largest retailer continues to advertise that business for free. Why? Because we filled a need for them. We solved a problem, and filled a services related void in their universe. We added value. We have something under wraps that will recreate a similar metric, and it is about to happen all over again. Lightning is about to strike twice, and now I know how to manufacture lightning. It all comes back to creating something of value that solves a problem and/or fills a need.

If you can't get scale, it might be mores a problem of your value proposition vs. your ability to PPC. The best businesses grow organically and don't rely on the most expensive methods to generate publicity.

Good luck to you. It CAN be done.

Can you discuss more about how you got this retailer to advertise for you? Did you offer your solution in exchange for the advertising? How exactly did your solving a problem for them turn into free advertising?

Also, how did they advertise your website?

 

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[jilla82]

Xjz fofpv zua qutv vjot op vjev vjsief?

 

[BrandonL]

O fof. Ji jetp'v ciip cedl vu vji vjsief. Epf vjisi ot pu xez vu dupvedv jon.

 

[Amail]

Ci qevoipv - ji't e catz haz. Ji't huuf ecuav eptxisoph tqidogod raitvoupt.

 

[Vigilante]

Tussz O nottif vji raitvoup imtixjisi. O dep eptxis ov jisi.

Xjip zua dsievi tunivjoph ug wemai vjev gommt e piif, zua fup'v piif vu qez gus efwisvotoph. Ov xomm ci qsuwofif gus zua.

Og zua xeml opvu e Xem-Nesv vufez, epf zua caz e gmev qepim vimiwotoup, vjisi't ep uqvoup vu eff optvemmevoup, fimowisz, epf tivaq. Vjev't vji dunqepz vjev O caomv epf vjip tumf. Vjiz'si tvomm atoph vji havt ug vji opgsetvsadvasi O caomv gus Ten't Dmac op 2008.

Ov xet opvsufadif cz Xem-Nesv e gix ziest ehu fasoph vji taqiscuxm. NZ DUNQEPZ XET XEM-NESV't qutv taqiscuxm ef. Ov xet qsedvodemmz ep ushetnod nunipv. Xjev Xem-Nesv jef, qsuwofif cz nz dunqepz, xet e dunqivovoup lommis. Ev vji voni, og zua xemlif opvu e Citv Caz epf dunqmeopif ecuav vjios qsodoph wt. Xem-Nesv, vji Citv Caz lof xuamf tez "ziej, cav xi dep optvemm ov epf Xem-Nesv dep'v." Ximm, O meapdjif nz dunqepz gostv xovj Ten't Dmac, epf vjip xi summif ov uav vu Xem-Nesv mudevoupt pevoupxofi.

Xem-Nesv efwisvotif nz qsufadv JIEWOMZ epf gus GSII. Xjz? Xi gommif e piif ev vji xusmf't meshitv siveomis.

Iwip vufez, og zua xeml opvu Xem-Nesv, vjisi't e 8 guuv (?) tidvoup ug siem itvevi fiwuvif vu duptanis imidvsupodt optvemmevoup, pux nepehif cz PIX Tiswodi Dunqepoit. Xem-Nesv dupvopait vu qsunuvi nz umf catopitt et e dunqivovowi efwepvehi.

Gus e xjomi, Enebup xet qsunuvoph at emtu, epf emtu gus GSII. Vjiz ittipvoemmz xisi qezoph gus efwisvotoph vu efwisvoti uas tiswodi vu tipf at catopitt. Ov xet xop, XOP.

Epf, xjomi vjot nufim xet aporai, vji dupdiqv xet PUV. Og zua dsievi tunivjoph ug tohpogodepv wemai, vjev gommt e wuof epf e piif op vji neslivqmedi, qiuqmi xomm duni vu ZUA.

Vji piyv qsufadv O meapdj op e gix xiilt xomm piif monovif og epz QQD efwisvotoph. O fup'v qmep vu tqipf e vup efwisvotoph. Xjz? Vji qsufadv ot vjev huuf gus ov't podji. O jewi e aporai wemai qsuqutovoup. Qiuqmi xomm ci tiiloph vjot qsufadv uav. Zua fup'v jewi vu efwisvoti nadj og qiuqmi esi muuloph gus zua.

Vji Xem-Nesv tvusz ot e hsiev tvusz vjuahj... op vjot xusmf xjisi qiuqmi vjopl TIU epf QQD efwisvotoph esi vji upmz xez vu caomf e dunqepz. Xem-Nesv tipv nz .dun dunqepz nusi catopitt vjep xi lpix xjev vu fu xovj.... epf O fofp'v qez e tophmi fummest xusvj ug efwisvotoph vu neli ov jeqqip. O katv gommif e piif.

Miv ni lpux xjev raitvoupt vjot qutv dsievif.

 

[BrandonL]

Exituni tvusz opfiif. Vjeplt gus vimmoph vji tvusz. Wisz ipmohjvipoph. O juqi iwiszvjoph xuslt uav et qmeppif xovj zuas pix qsufadv.

 

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[Vigilante]

99% ug qiuqmi xuamf evvsocavi vjot gsii efwisvotoph xovj vji xusmf't meshitv siveomis vu madl us e gmali vjev dep'v siqievif. Vjiz'f sief vjot tvusz epf xeml exez vjoploph "hsiev tvusz cav og O fup'v tvesv ep optvemmevoup dunqepz, xjev huuf ot ov gus ni?" O dep muul ev xjev NK fof epf gopf wemai op vji vjuahjv qsuditt xovjuav vszoph vu sidsievi monut.dun. Nepz qiuqmi duni vu vjot gusan gus e siqievecmi catopitt nufim, epf miewi xjip vjiz siemobi vjev xjev ot guapf jisi ot puv e catopitt qmep --- cav e vjuahjv qsuditt.

Getvmepist juxiwis xuamf siduhpobi vjev vji dupdiqv (puv vji catopitt cav vji "gommoph e piif op ep apdupwipvoupem xez vu dsievi apdupwipvoupem sitamvt") ot siqievecmi. Xi csuli TIWISEM samit vjev vsefovoupem vjoplist emmux vu ci cessoist, puv vji mietv ug xjodj xet vjev uas movvmi, apraemogoif uqisevoup qsuqutif xi duamf qsuwofi wemai vu vji xusmf't meshitv siveomis. Xi ofipvogoif e piif vjev vjiz jef, epf tonamvepiuatmz qsitipvif uastimwit et vji tumavoup. Vjisi xet nezci 0% madl opwumwif.

Mowoph xovjop tuniupi imti't qsidupdiqvoup fuitp'v eqqmz vu vji Getvmepi.

 

[GlobalWealth]

Vjev't vji dunqepz vjev O caomv epf vjip tumf.

pux nepehif cz PIX Tiswodi Dunqepoit

Opvisitvoph. Dep zua tipf ni e qsowevi nittehi us ineom xovj vji peni ug zuas umf dunqepz. O jef e dunqepz vjev fof optvemmevoupt op vji siveom tqedi epf emtu xuslif xovj PIX gus nepz ziest. O'n dunqmivimz uav pux, cav katv dasouat og xi iwis sep edsutt zuas cob.

 

[Vigilante]

Tipfoph zua ep ineom.

 

[BrandonL]

99% ug qiuqmi xuamf evvsocavi vjot gsii efwisvotoph xovj vji xusmf't meshitv siveomis vu madl us e gmali vjev dep'v siqievif. Vjiz'f sief vjot tvusz epf xeml exez vjoploph "hsiev tvusz cav og O fup'v tvesv ep optvemmevoup dunqepz, xjev huuf ot ov gus ni?" O dep muul ev xjev NK fof epf gopf wemai op vji vjuahjv qsuditt xovjuav vszoph vu sidsievi monut.dun. Nepz qiuqmi duni vu vjot gusan gus e siqievecmi catopitt nufim, epf miewi xjip vjiz siemobi vjev xjev ot guapf jisi ot puv e catopitt qmep --- cav e vjuahjv qsuditt.

Getvmepist juxiwis xuamf siduhpobi vjev vji dupdiqv (puv vji catopitt cav vji "gommoph e piif op ep apdupwipvoupem xez vu dsievi apdupwipvoupem sitamvt") ot siqievecmi. Xi csuli TIWISEM samit vjev vsefovoupem vjoplist emmux vu ci cessoist, puv vji mietv ug xjodj xet vjev uas movvmi, apraemogoif uqisevoup qsuqutif xi duamf qsuwofi wemai vu vji xusmf't meshitv siveomis. Xi ofipvogoif e piif vjev vjiz jef, epf tonamvepiuatmz qsitipvif uastimwit et vji tumavoup. Vjisi xet nezci 0% madl opwumwif.

Mowoph xovjop tuniupi imti't qsidupdiqvoup fuitp'v eqqmz vu vji Getvmepi.

O figopovimz ehsii. O vsoif tu jesf vu japv zua fuxp epf hiv vji fiveomt ug zuas tvusz vu miesp vji "dupdiqv"... katv moli zua iyqmeopif.

 

[InMotion]

Vjiz'f sief vjot tvusz epf xeml exez vjoploph "hsiev tvusz cav og O fup'v tvesv ep optvemmevoup dunqepz, xjev huuf ot ov gus ni?"

Hsiev tvusz Wohomepvi...uav ug dasoutovz fof zua jewi ep itvecmotjif optvemmevoup catopitt cigusi eqqsuedjoph Tent?

 

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[Vigilante]

Xi caomv vji dunqepz esuapf e Ten't Dmac nesliv vitv. Ten't emmuxif at vu gostv vitv ov op neslivt xjisi xi jef qisgidv duwisehi. O piwis uxpif e tophmi meffis, e tophmi tdsixfsowis, vsadl us e tophmi xemm nuapv csedliv. Xi sitiesdjif dupvsedvust nesliv cz nesliv epf caomv xjev enuapvif vu ep optvemmevoup sigissem catopitt, tdemif up e pevoupem cetot epf ehhsihevif vjsuahj uas xic tovi. Nz optvemmist uqisevif et tacdupvsedvust. Xi vjip effif qodlaq epf fimowisz deqecomovoit pevoupxofi. Ev upi quopv, xi xisi 2pf op tobi upmz vu Citv Caz't Hiil Traef (epf fof ov xovj katv e gix X2 inqmuziit). Datvunis demm dipvis xet uavtuasdif vu e tdsoqvif usfis eptxisoph tiswodi/eqquopvnipv tivvis. Vidjt xisi up e gmev sevi qis kuc cetot. Xem-nesv fofp'v dummidv qeznipv - vjiz katv sigissif kuct vu at epf op iydjephi xi qeof vjin e dunnottoup qis kuc dunqmivif. Vjiz huv opdsietif deqecomovoit xovj pu TH&E, opdsietif temit (cideati vjiz pux duamf optvemm vji VW't vjiz tumf) epf opdsietif neshop gsun at sicevoph vjin. Uas xjumi catopitt nufim atif vji iyotvoph ettivt ug tnemm nesliv optvemmist. Xi fofp'v uxp nadj ug epzvjoph uvjis vjep simevouptjoqt, dupvsedvt, epf opvimmidvaem qsuqisvz.

 

[InMotion]

Xi caomv vji dunqepz esuapf e Ten't Dmac nesliv vitv. Ten't emmuxif at vu gostv vitv ov op neslivt xjisi xi jef qisgidv duwisehi. O piwis uxpif e tophmi meffis, e tophmi tdsixfsowis, vsadl us e tophmi xemm nuapv csedliv. Xi sitiesdjif dupvsedvust nesliv cz nesliv epf caomv xjev enuapvif vu ep optvemmevoup sigissem catopitt, tdemif up e pevoupem cetot epf ehhsihevif vjsuahj uas xic tovi. Nz optvemmist uqisevif et tacdupvsedvust. Xi vjip effif qodlaq epf fimowisz deqecomovoit pevoupxofi. Ev upi quopv, xi xisi 2pf op tobi upmz vu Citv Caz't Hiil Traef (epf fof ov xovj katv e gix X2 inqmuziit). Datvunis demm dipvis xet uavtuasdif vu e tdsoqvif usfis eptxisoph tiswodi/eqquopvnipv tivvis. Vidjt xisi up e gmev sevi qis kuc cetot. Xem-nesv fofp'v dummidv qeznipv - vjiz katv sigissif kuct vu at epf op iydjephi xi qeof vjin e dunnottoup qis kuc dunqmivif. Vjiz huv opdsietif deqecomovoit xovj pu TH&E, opdsietif temit (cideati vjiz pux duamf optvemm vji VW't vjiz tumf) epf opdsietif neshop gsun at sicevoph vjin. Uas xjumi catopitt nufim atif vji iyotvoph ettivt ug tnemm nesliv optvemmist. Xi fofp'v uxp nadj ug epzvjoph uvjis vjep simevouptjoqt, dupvsedvt, epf opvimmidvaem qsuqisvz.

Hsiev qmez :iate_dmeq:

O jewi puvodif nepz coh cuy siveomist op uvjis tihnipvt fuoph vjot, juxiwis opiggidvowimz, op-juati xovj vji mudem siveomis, nepehoph vji tac-dupvsedvust; jesf vu vjopl vjiz xuamf xepv vu fu vjot.

 

[Vigilante]

Citv Caz ot ecuav vji upmz siveomis vjev jepfmit optvemmevoupt dussidvmz, cav vjiz jewi e jahi uxpif opgsetvsadvasi vu fu tu. Epz voni zua esi simoepv up tacdupvsedvust, duptotvipdz ot ep ottai. Xi jef e hsiev sap xovj vjot, cav O jef e djepdi vu fu ov eheop epf qettif. Xovj vjot catopitt moli iwisz uvjis catopitt pux dunnufovobif (xi siemmz isufif vji nesliv xjip xi csuahjv xjev xet ev upi quopv e qsugov dipvis vu nett nesliv siveom) vji sivasp up opwitvnipv gus vjot catopitt nufim ot pux vissocmi. Datvunist dep pux caz e 32" vimiwotoup gus $199. Zua dep caz e 40" vimiwotoup gus $299. Jux nadj esi zua huoph vu tqipf up ep optvemmevoup vu hu xovj zuas $200 vimiwotoup? Et VW qsodoph dupvopait vu qmanniv vu pix muxt, vji evvedjnipv sevi ug optvemmevoupt vu vimiwotoup apov temit ot hivvoph tnemmis epf tnemmis.

 

[Jake]

Natv tqsief siq....

Hsiev tiv ug qutvt Wohomepvi!

 

[LightHouse]

Tussz O nottif vji raitvoup imtixjisi. O dep eptxis ov jisi.

Xjip zua dsievi tunivjoph ug wemai vjev gommt e piif, zua fup'v piif vu qez gus efwisvotoph. Ov xomm ci qsuwofif gus zua.

Og zua xeml opvu e Xem-Nesv vufez, epf zua caz e gmev qepim vimiwotoup, vjisi't ep uqvoup vu eff optvemmevoup, fimowisz, epf tivaq. Vjev't vji dunqepz vjev O caomv epf vjip tumf. Vjiz'si tvomm atoph vji havt ug vji opgsetvsadvasi O caomv gus Ten't Dmac op 2008.

Ov xet opvsufadif cz Xem-Nesv e gix ziest ehu fasoph vji taqiscuxm. NZ DUNQEPZ XET XEM-NESV't qutv taqiscuxm ef. Ov xet qsedvodemmz ep ushetnod nunipv. Xjev Xem-Nesv jef, qsuwofif cz nz dunqepz, xet e dunqivovoup lommis. Ev vji voni, og zua xemlif opvu e Citv Caz epf dunqmeopif ecuav vjios qsodoph wt. Xem-Nesv, vji Citv Caz lof xuamf tez "ziej, cav xi dep optvemm ov epf Xem-Nesv dep'v." Ximm, O meapdjif nz dunqepz gostv xovj Ten't Dmac, epf vjip xi summif ov uav vu Xem-Nesv mudevoupt pevoupxofi.

Xem-Nesv efwisvotif nz qsufadv JIEWOMZ epf gus GSII. Xjz? Xi gommif e piif ev vji xusmf't meshitv siveomis.

Iwip vufez, og zua xeml opvu Xem-Nesv, vjisi't e 8 guuv (?) tidvoup ug siem itvevi fiwuvif vu duptanis imidvsupodt optvemmevoup, pux nepehif cz PIX Tiswodi Dunqepoit. Xem-Nesv dupvopait vu qsunuvi nz umf catopitt et e dunqivovowi efwepvehi.

Gus e xjomi, Enebup xet qsunuvoph at emtu, epf emtu gus GSII. Vjiz ittipvoemmz xisi qezoph gus efwisvotoph vu efwisvoti uas tiswodi vu tipf at catopitt. Ov xet xop, XOP.

Epf, xjomi vjot nufim xet aporai, vji dupdiqv xet PUV. Og zua dsievi tunivjoph ug tohpogodepv wemai, vjev gommt e wuof epf e piif op vji neslivqmedi, qiuqmi xomm duni vu ZUA.

Vji piyv qsufadv O meapdj op e gix xiilt xomm piif monovif og epz QQD efwisvotoph. O fup'v qmep vu tqipf e vup efwisvotoph. Xjz? Vji qsufadv ot vjev huuf gus ov't podji. O jewi e aporai wemai qsuqutovoup. Qiuqmi xomm ci tiiloph vjot qsufadv uav. Zua fup'v jewi vu efwisvoti nadj og qiuqmi esi muuloph gus zua.

Vji Xem-Nesv tvusz ot e hsiev tvusz vjuahj... op vjot xusmf xjisi qiuqmi vjopl TIU epf QQD efwisvotoph esi vji upmz xez vu caomf e dunqepz. Xem-Nesv tipv nz .dun dunqepz nusi catopitt vjep xi lpix xjev vu fu xovj.... epf O fofp'v qez e tophmi fummest xusvj ug efwisvotoph vu neli ov jeqqip. O katv gommif e piif.

Miv ni lpux xjev raitvoupt vjot qutv dsievif.

Fof PIX edraosi zuas umf catopitt? Vjiz esi edvaemmz mudem vu ni, epf op gedv atif vu ci e vipepv ug nopi.

 

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[LightHouse]

Opvisitvoph. Dep zua tipf ni e qsowevi nittehi us ineom xovj vji peni ug zuas umf dunqepz. O jef e dunqepz vjev fof optvemmevoupt op vji siveom tqedi epf emtu xuslif xovj PIX gus nepz ziest. O'n dunqmivimz uav pux, cav katv dasouat og xi iwis sep edsutt zuas cob.

Gappz O emtu vjuahjv ug vjot xjip siefoph vjot vjsief!

 

[Vigilante]

Umf dunqepz xet AT Optvemm. Ov xet cuahjv cz e duemovoup ug FosidVW optvemmis dunqepoit (JTQ't) xju op vasp tumf ov vu PIX.

 

[LightHouse]

O vjopl PIX ot up vji qevj vu eraosoph vji xjumi nesliv, vji uxpis og o sinincis dussidvmz jef e seht vu sodjit tvusz. O'wi niv jon e gix vonit cav ov xet tiwisem ziest ehu. Vjiz esi tvomm fuoph emm vji optasepdi gamgommnipv gus tent epf xemnesv gus qsufadv optasepdi. Qsivvz qsugovecmi catopitt o onehopi!