Hi guys,
Our start up has gained fast traction in terms of customers.
It is a very big "word of mouth" type of service that we provide in the sense that people will talk about it a lot to each other. It can easily go viral and has a very 'news worthy' angle to it for journalists to write about.
Now I am confident that it's something worth being on the news... one problem:
We are complete noobs to PR. What do you think is the best way to contact journalists to write about a service that has potential to go viral and benefit them by being news worthy?
I was thinking about sending emails, but wouldn't that just get lost in the clutter that they receive from other businesses?
What would be the best way to go viral via PR ?
PS: If there's any suggestions on going viral by other means such as social media techniques, referrals, etc that is welcome too.
Thank you!
Our start up has gained fast traction in terms of customers.
It is a very big "word of mouth" type of service that we provide in the sense that people will talk about it a lot to each other. It can easily go viral and has a very 'news worthy' angle to it for journalists to write about.
Now I am confident that it's something worth being on the news... one problem:
We are complete noobs to PR. What do you think is the best way to contact journalists to write about a service that has potential to go viral and benefit them by being news worthy?
I was thinking about sending emails, but wouldn't that just get lost in the clutter that they receive from other businesses?
What would be the best way to go viral via PR ?
PS: If there's any suggestions on going viral by other means such as social media techniques, referrals, etc that is welcome too.
Thank you!
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