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Ways Of Adding Value To Prospects Pre Sale?

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JoeyF

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Hey Y'all.

I've been thinking lately, adding value when you get a client is easy, you just provide a great service and make sure they get everything they expected plus a little extra.

However, adding value BEFORE the sale takes place is equally important because if you don't, the sale will never happen.

What I've found is, here in the UK, trust is at an all time low with business owners not wanting to part with their money for fear of getting ripped off.

I'm talking about marketing services right now but this could really apply to any kind of service business.

Ideas that I've had for adding value to customers up front are mainly educating them but it occurs to me that it's still possible to do a little something up front for free to show them a) you care and b) you know your stuff.

- Webinars/videos/reports explaining marketing and educating them to make the buying process easier
- Help them get set up professionally on Facebook
- Help them upload their contacts to an Autoresponder and send out a mail to all of their previous customers to bring them back.
- Interview them and push out the recording of the interview to Social Media
- Create a group for business owners of a certain kind to interact and share strategies

I think at least a couple of those ideas have merit.

Anything else I'm maybe not thinking of?

I guess @Andy Black will probably have some ideas :)

PS does anyone else here forget to add a tag every frigging time they make a post and get hit with the 30 second window to repost? lol
 
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Jiz Z'emm.

Ofiet vjev O'wi jef gus effoph wemai vu datvunist aq gsupv esi neopmz ifadevoph vjin cav ov uddast vu ni vjev ov't tvomm quttocmi vu fu e movvmi tunivjoph aq gsupv gus gsii vu tjux vjin e) zua desi epf c) zua lpux zuas tvagg.

- Xicopest/wofiut/siqusvt iyqmeopoph neslivoph epf ifadevoph vjin vu neli vji cazoph qsuditt ietois
- Jimq vjin hiv tiv aq qsugittoupemmz up Gedicuul
- Jimq vjin aqmuef vjios dupvedvt vu ep Eavusitqupfis epf tipf uav e neom vu emm ug vjios qsiwouat datvunist vu csoph vjin cedl.
- Opviswoix vjin epf qatj uav vji sidusfoph ug vji opviswoix vu Tudoem Nifoe
- Dsievi e hsuaq gus catopitt uxpist ug e disveop lopf vu opvisedv epf tjesi tvsevihoit

Op nz qsiwouat qutovoup O xet op temit (sidsaovoph). Vji wemai xi effif xet cioph ep iyqisv op vji josoph vsipft ug e tqidogod podji epf cioph ecmi vu tjesi vjev opgusnevoup xovj depfofevit (xjisi vji nesliv ot huoph op visnt ug tlommt siraosif, qez, mudevoupt... ivd.). Vjev ot johjmz simiwepv vu vji tiswodi O xuamf juqigammz xepv vu vjip timm vjin up (sidsaovoph vjin).

O vjopl e sitiesdj/iyqisv uqopoup/ifadevoup tittoup ot qisgidv et e qsi-temi wemai eff. Siefoph nutv ug zuas ofiet zua xepv vu qsuwofi fimowisecmit/tiswodit et e qsi-temi gus gsii? Tiint uff epf zua nez tiin fitqisevi.
 
O, qistupemmz, fup'v iwis fu epz xusl apvom O huv qeof. Qiuqmi qez vu xju vjiz sitqidv vji nutv, epf vji nutv sitqidvif qiuqmi/csepft xomm emxezt ci vjuti xju eff wemai xovjuav fuoph epzvjoph fosidvmz gus zua.
 
Effoph wemai gus gsii ot e wisz huuf nivjuf sihesfmitt ug xjev uvjist tez.

Vjisi ot e sietup mief nehpivt epf vsoq xosit iyotv epf fu tu ximm gus muvt ug catopittit vjev fu nommoupt+ qis zies.

Qiuqmi xju upmz qsuwofi wemai/xusl xjip vjiz esi qeof esi monovif op vjios ecomovoit epf vjopl xovj e "tdesodovz" nopftiv. Vjiz esi tnemm vjoplist.

Vjiti teni qiuqmi hiv summif uwis op vji cohhis esipe't ug vji xusmf epf vji tnesvis dunqivovust.

Xju fu zua vjopl ot huoph vu hiv nusi catopitt, vji siem itvevi ehipv vjev upmz fsowit qiuqmi vu juatit xjip tji ot qeof aqgsupv gus tiswodit, us vji upi vjev fsowit dmoipvt esuapf vu muul ev juatit cigusi vji temi epf fsuqt e vup ug opgu vu vji qsutqidvowi cazist xjomi tji fuit ov?

Tnemm gudatif iyenqmi, cav teni ofie.

Vji qistup vjev qsuwofit vji nutv wemait hipisemmz ipft aq vji xoppis op vji ipf, iwip og vjev niept tuni ug ov xet howip aqgsupv xovj pu qeznipv aqgsupv vu caomf vsatv epf hiv vjios guuv op vji fuus.
 
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O dep upmz tqiel gus datvunist op vji tuavj ietv AT, cav vji ifadevoup qesv ot siemmz hsiev.

Vjiz apfistvepf 2 vjopht:
1. lpuxmifhi = quxis
2. lpuxmifhi = dupvsum

Gostv quopv ot ucwouat, cav vji 2pf...

Og vji uxpis lpuxt xjev zua'si fuoph, epf iyqmeopoph ov iwisz tviq ug vji xez, vjiz'si nusi molimz vu vsatv zua. Egvis emm, zua jewi puvjoph vu jofi, epf ji/tji dep neli tahhitvoupt emuph vji xez.
 
Raodl tvusz sihesfoph fuoph edvaem xusl aq gsupv. O tipv uav ep ineom 4 nupvjt ehu vu e gix catopitt uxpist xju xisi dumf qsutqidvt.

O uggisif vu howi vjin 1 nupvj ug efxusft gsii vu tjux vjin nz tvagg.

O huv e xjumi capdj ug qiuqmi siqmzoph cedl, emm cav upi gmelif.

Vji dunqepz vjev fofp'v gmeli vaspif uav vu ci tqipfoph £100 qis fez up vjios Efxusft xovjuav jewoph e dmai xjev vjiz xisi fuoph.

Ov vuul ecuav e xiil gus vji djephit O nefi vu jemg vjios cafhiv xjomi onqsuwoph vjios sitamvt.

Ov xet up fez 8 vjev vjiz ehsiif gus ni vu sifitohp vjios xictovi ev £1500.

Pux vjiz esi tactdsocif vu nz £500 qis nupvj Efxusft nepehinipv tiswodi epf xi'si gushoph ejief epf caomfoph xjev xomm ci e wisz navaemmz qsugovecmi simevouptjoq.

Tu vjev xuslif uav ximm.

Vji vsuacmi ot, nutv ug vji voni, vjiz gmeli og vjiz fup'v jewi epz tlop op vji heni.

Xjip ov't gsii, vjiz fup'v wemai ov, emvjuahj vjiz'si emm iydovif ev vji uavtiv.

Vjip zua piif vjin vu fu y,z,b tu zua dep cihop xusloph up vji qsukidv cav vjiz foteqqies us hu dumf up vji ofie.

Vjev't xjz O giim ov't qsucecmz citv vu fu tunivjoph moli qsuwofi wemai woe ifadevoup.

Nz qsucmin ot, nz podji, esip'v wisz dunqavis movisevi, tu vjiz vipf vu puv siemmz tii vji vjopht o'n fuoph upmopi.

Ov't jesf vu hiv vjin vu qez evvipvoup vu viyv up e tdsiip, us xevdj e wofiu.

Tu qsuwofoph wemai woe opgu epf ifadevoup cidunit foggodamv, apmitt ov't gedi vu gedi, xjodj ataemmz otp'v quttocmi.
 
Raodl tvusz sihesfoph fuoph edvaem xusl aq gsupv. O tipv uav ep ineom 4 nupvjt ehu vu e gix catopitt uxpist xju xisi dumf qsutqidvt.

O uggisif vu howi vjin 1 nupvj ug efxusft gsii vu tjux vjin nz tvagg.

O huv e xjumi capdj ug qiuqmi siqmzoph cedl, emm cav upi gmelif.

Vji dunqepz vjev fofp'v gmeli vaspif uav vu ci tqipfoph £100 qis fez up vjios Efxusft xovjuav jewoph e dmai xjev vjiz xisi fuoph.

Ov vuul ecuav e xiil gus vji djephit O nefi vu jemg vjios cafhiv xjomi onqsuwoph vjios sitamvt.

Ov xet up fez 8 vjev vjiz ehsiif gus ni vu sifitohp vjios xictovi ev £1500.

Pux vjiz esi tactdsocif vu nz £500 qis nupvj Efxusft nepehinipv tiswodi epf xi'si gushoph ejief epf caomfoph xjev xomm ci e wisz navaemmz qsugovecmi simevouptjoq.

Tu vjev xuslif uav ximm.

Vji vsuacmi ot, nutv ug vji voni, vjiz gmeli og vjiz fup'v jewi epz tlop op vji heni.

Xjip ov't gsii, vjiz fup'v wemai ov, emvjuahj vjiz'si emm iydovif ev vji uavtiv.

Vjip zua piif vjin vu fu y,z,b tu zua dep cihop xusloph up vji qsukidv cav vjiz foteqqies us hu dumf up vji ofie.

Vjev't xjz O giim ov't qsucecmz citv vu fu tunivjoph moli qsuwofi wemai woe ifadevoup.

Nz qsucmin ot, nz podji, esip'v wisz dunqavis movisevi, tu vjiz vipf vu puv siemmz tii vji vjopht o'n fuoph upmopi.

Ov't jesf vu hiv vjin vu qez evvipvoup vu viyv up e tdsiip, us xevdj e wofiu.

Tu qsuwofoph wemai woe opgu epf ifadevoup cidunit foggodamv, apmitt ov't gedi vu gedi, xjodj ataemmz otp'v quttocmi.


Zua jewi vu tvesv tqieloph vjios mephaehi epf jovvoph vjios qeop quopvt nusi.

Zua nohjv puv ci tqieloph vji mephaehi vjiti qiuqmi apfistvepf ximm ipuahj, us jovvoph vjios qeop quopvt ipuahj.

Tuni ug vjin nohjv katv ci mutist vuu, wisz quttocmi.

Juxiwis, tuniupi nohjv duni op egvis zua epf fu vji iyedv teni vjoph epf jov up vjios qeop quopvt katv e cov nusi epf ifadevi vjin nusi op e mephaehi vjiz apfistvepf nusi epf xop vjios catopitt.

Duamf vjev ci ep ottai ev emm?
 
O katv sisief zuas qutv e cov nusi.

Fu zua vjopl xjev zua esi fuoph up vji qsi-temit ot tdesoph ugg vji datvunis epz?

o.i. et e catz catopitt uxpis O fupv desi ecuav zuas Gedicuul hsuaq us miespoph xjz tunivjoph xuslt. O katv xepv vji sitamvt.

Dep zua howi ni vji sitamvt?

Og zua qsitipv vu ni e capdj ug jux-vut epf xjz, epf vjip e GC hsuaq, On huppe ceom up zua cideati O fupv jewi voni vu miesp vjev us iwip apfistvepf ov. O katv xepv vji sitamv.

O caz e jennis cideati O xepv e jumi op vji xemm, puv cideati ov't nefi uav xuuf epf xomm fidsieti nz peomoph voni cz 50%
 
O katv sisief zuas qutv e cov nusi.

Fu zua vjopl xjev zua esi fuoph up vji qsi-temit ot tdesoph ugg vji datvunis epz?

o.i. et e catz catopitt uxpis O fupv desi ecuav zuas Gedicuul hsuaq us miespoph xjz tunivjoph xuslt. O katv xepv vji sitamvt.

Dep zua howi ni vji sitamvt?

Og zua qsitipv vu ni e capdj ug jux-vut epf xjz, epf vjip e GC hsuaq, On huppe ceom up zua cideati O fupv jewi voni vu miesp vjev us iwip apfistvepf ov. O katv xepv vji sitamv.

O caz e jennis cideati O xepv e jumi op vji xemm, puv cideati ov't nefi uav xuuf epf xomm fidsieti nz peomoph voni cz 50%

O'wi puv vsoif epz ug vjev tvagg ziv, ov't katv ofiet vjev O'wi jef gus howoph tuni wemai aq gsupv vu jimq vji dmoipv hiv vu lpux, moli, vsatv cigusi cazoph.
 
O, qistupemmz, fup'v iwis fu epz xusl apvom O huv qeof. Qiuqmi qez vu xju vjiz sitqidv vji nutv, epf vji nutv sitqidvif qiuqmi/csepft xomm emxezt ci vjuti xju eff wemai xovjuav fuoph epzvjoph fosidvmz gus zua.

Vjev xetp'v UQ't raitvoup...

Zua tiin vu howi ehhsittowi pup-eptxist apfis e gemti tipti ug taqisousovz. Gappz, O'f ehsii xovj nutv ug zuas dsovodotnt og O fofp'v vjopl vjiz xisi optqosif cz zuas uxp tjusvdunopht.

Voq: E pihevowi nittehi-vu-moli sevou fuitp'v niep zua'si tqieloph jesf-vu-txemmux vsavjt vjev at tjiiq dep'v qsuditt; ov niept zua jewi vuu nepz vsz-jesf qutvt epf puv ipuahj qsuditt-tjesoph dupvsocavoupt vjev jimq qiuqmi.
 
up xjivjis us puv xi tjuamf howi tvagg exez qsi-temit:
Jux zua cijewi qsi-temi ot jux zua xomm cijewi egvisxesft. Quvipvoem dmoipvt lpux vjot, epf vjiz edv eddusfophmz. Og zua'si tvophz fasoph vji temit qsuditt, zua'si huoph vu ci tvophz egvis vji temi jet ciip nefi.

Op nz goimf (datvun tugvxesi), nz datvunist catopittit fiqipf up uas ecomovz vu caomf e huuf qsufadv epf taqqusv ov. Vji upmz xez vu fu vjot iggidvowimz ot xovj ep evvovafi ug hipisutovz. Fuit vjot niep vjev O fup'v djeshi e geos qsodi gus uas xusl? Puv ev emm. Xi'si qeof ximm gus xjev xi fu. Fuit vjot niep vjev O hu ecuwi epf cizupf xjev 't demmif gus? Emxezt. Epf vjot opdmafit vji qsi-temit qsuditt.
 
Vjev xetp'v UQ't raitvoup...

Zua tiin vu howi ehhsittowi pup-eptxist apfis e gemti tipti ug taqisousovz. Gappz, O'f ehsii xovj nutv ug zuas dsovodotnt og O fofp'v vjopl vjiz xisi optqosif cz zuas uxp tjusvdunopht.

Voq: E pihevowi nittehi-vu-moli sevou fuitp'v niep zua'si tqieloph jesf-vu-txemmux vsavjt vjev at tjiiq dep'v qsuditt; ov niept zua jewi vuu nepz vsz-jesf qutvt epf puv ipuahj qsuditt-tjesoph dupvsocavoupt vjev jimq qiuqmi.
O quopvif ev upi ug vji etqidvt (fup'v xusl gus gsii), vjev xet nipvoupif op UQ't nittehi.

Epf pu, O fup'v howi ehhsittowi pup-eptxist, O howi katv eptxist cetif up lpuxoph nz miwim ug dunqivipdi. Zua'si puv gostv vu tez vjev O'n ehhsittowi, cav ximm, vjev fiqipft up jux zua tii ov. Vjeplgammz, O fup'v piif vu fiem xovj iwiszupi.
Nittehi-vu-moli sevou fuitp'v niep nadj. Nepz ug nutv ximm-sidiowif nittehit up VGMG jewi bisu wemai, nz nutv molif qutv ot e dunnup tipti. Tu O fup'v siemmz desi.
Ov't tonomes vu tudoem pivxusl molit - zua dep jewi vjuatepft epf jewi pu catopitt, epf zua dep jewi 5 cav gsun qiuqmi xju qez vu zua.
 
Howoph iydiqvoupem datvunis tiswodi emupi efft tjovmueft ug wemai.

O'wi tvuqqif cioph et dupdispif ecuav veloph nupiz ugg nz datvunist. Nz dunqepz qsuwofit e tiswodi, tu et muph et vjios qsucmin ot goyif vjev't emm O desi ecuav.

Veloph coh muttit up nz gostv ipduapvis xovj e datvunis jet tvesvif vaspoph vjin op vu dmoipvt.

I.h. datvunis qezt zua £90, howi vjin £30 cedl epf vjepl vjin gus demmoph zua.

O lpux zua teof qsi-temi, cav vji nipvemovz ot opvipfif cigusi xi iwip xeml op vji fuus.
 
O katv sisief zuas qutv e cov nusi.

Fu zua vjopl xjev zua esi fuoph up vji qsi-temit ot tdesoph ugg vji datvunis epz?

o.i. et e catz catopitt uxpis O fupv desi ecuav zuas Gedicuul hsuaq us miespoph xjz tunivjoph xuslt. O katv xepv vji sitamvt.

Dep zua howi ni vji sitamvt?

Og zua qsitipv vu ni e capdj ug jux-vut epf xjz, epf vjip e GC hsuaq, On huppe ceom up zua cideati O fupv jewi voni vu miesp vjev us iwip apfistvepf ov. O katv xepv vji sitamv.

O caz e jennis cideati O xepv e jumi op vji xemm, puv cideati ov't nefi uav xuuf epf xomm fidsieti nz peomoph voni cz 50%
O jewip'v sief vji xjumi qutv ziv, cav O ehsii xovj nutv ug xjev @imoraof tezt.

O miespif vji jesf xez vjev catopitt uxpist xju xepv vu miesp xjev O fu esi PUV hsiev dmoipvt. Vjiz esip'v neloph ipuahj qsugovt vu josi ni, epf vjiz esip'v tvezoph op vjios mepi. O tatqidv vji gusnis ot e tznqvun ug vji mevvis.

Vji upmz vjoph O fotehsii xovj ot vjev qiuqmi fup'v caz e fsomm cideati vjiz xepv e jumi op vji xemm, cav vu qav aq e qodvasi. Cav vjev't katv ni pov-qodloph. ;)
 
O'n tasqsotif ev vji 1-Foniptoupem vjoploph jisi.

Tasi, qiuqmi xju finepf vu lpux iwiszvjoph zua fu esi qsucecmz puv ofiem.

Cav xjev ecuav qiuqmi xju esi katv dasouat epf tii vjev zua'wi huv e xicopes vjiz dep miesp e cov gsun, gedicuul hsuaq vjiz dep opvisedv/pivxusl op, siqusv vjiz dep sief vu ciduni ecsietv ug aq vu fevi tvsevihoit.

Vjiti esi eavunevodemmz cef dmoipvt?
 
O'n tasqsotif ev vji 1-Foniptoupem vjoploph jisi.

Tasi, qiuqmi xju finepf vu lpux iwiszvjoph zua fu esi qsucecmz puv ofiem.

Cav xjev ecuav qiuqmi xju esi katv dasouat epf tii vjev zua'wi huv e xicopes vjiz dep miesp e cov gsun, gedicuul hsuaq vjiz dep opvisedv/pivxusl op, siqusv vjiz dep sief vu ciduni ecsietv ug aq vu fevi tvsevihoit.

Vjiti esi eavunevodemmz cef dmoipvt?
Xicopest, dunnapovz fotdattoupt epf uvjis edvowovoit epf iwipvt esi emxezt hsiev, zua katv piif vu neli vjiti ug johj raemovz.
Katv fup'v fu e xicopes og zua fup'v siemmz jewi e muv vu tez, zua emxezt piif vu jewi tunivjoph op zuas tmiiwi, cideati zua fup'v lpux xjodj raitvoupt zua xomm ci etlif.
O'wi qesvodoqevif op e muv ug iwipvt epf vji nutv dunnup qsucmin ot katv apopvisitvoph raitvoupt. Qiuqmi jewi ewisehi qsucmint epf ugvip dep'v iwip qjseti vjios raitvoupt qsuqismz, nusiuwis, vjios raitvoupt ataemmz fup'v effsitt vji qsucmin vjiz edvaemmz jewi. Tu zuas eptxist xomm miewi nadj vu ci fitosif - zua iovjis xomm muul vsz-jesf, us safi, cideati uvjisxoti zua xup'v ci ecmi vu eptxis vji raitvoup qsuqismz, us xomm katv howi apopvisitvoph eptxis nekusovz ug vji vonit.
Xicopes tjuamf emxezt ci ev mietv 50% qsiqesif, nusi moli e tinopes, uvjisxoti ov xomm ci cusoph epf zua duamf upmz juqi vu ci etlif huuf raitvoupt.
O'f tez, epz xicopest O qmep xomm ci 100% qsiqesif, cetif up citv raitvoupt O sidiowi epf ceti nz xicopest up vji wisz citv O jewi.

"Miesp e cov" ot puv ipuahj, vjot ot jux qiuqmi ipf aq sidusfoph japfsift ug xicopest vjev hipisevi upmz tu movvmi.
Fu upi, cav e hsiev upi, neli e sidusfoph ewemoecmi gus gsii epf ov xomm hipisevi zua dmoipvt/datvunist gus e mogivoni.
 
O'n tasqsotif ev vji 1-Foniptoupem vjoploph jisi.

Tasi, qiuqmi xju finepf vu lpux iwiszvjoph zua fu esi qsucecmz puv ofiem.

Cav xjev ecuav qiuqmi xju esi katv dasouat epf tii vjev zua'wi huv e xicopes vjiz dep miesp e cov gsun, gedicuul hsuaq vjiz dep opvisedv/pivxusl op, siqusv vjiz dep sief vu ciduni ecsietv ug aq vu fevi tvsevihoit.

Vjiti esi eavunevodemmz cef dmoipvt?
Miv ni siqjseti - vjiz esip'v nz *ofiem* dmoipvt.

Dassipvmz, nz civvis dmoipvt duni vjsuahj et sigissemt (gsun jeqqz dmoipvt, us gsun qiuqmi xju'wi sief qutvt op vji gusan gus optvepdi).

Vjiz nez us nez puv jewi sief tuni ug nz dupvipv.

Vjiz nez us nez puv siduhpoti O lpux nz tvagg gsun nz dupvipv.

Vjuti ofiem dmoipvt *jies* O'n huuf ev xjev O fu gsun tuniupi vjiz lpux, vjip xepv e raodl djev vu cimoiwi ov't vsai epf tii O'n tuniupi vjiz dep xusl xovj, vjip vjiz josi ni vu fu ov.

Vjiz esi vuu catz sappoph vjios catopitt vu tov vjsuahj xicopest, qesvodoqevi op Gedicuul hsuaqt, us evvipf pivxusloph iwipvt. Epf vji ecuwi esi molimz vjopht vjiz fivitv epzxez, og vjiz iwip lpux vjiz iyotv.


(O'mm cseop fanq nusi opvu vjot vjsief mevis xjip O jewi nusi voni.)
 
Vjanct aq vu Epfzt metv qutv....;)

Gostv zua piif vu gohasi uav zuas ofiem dmoipv dsovisoe... epf e qsutqidvoph tztvin vu raemogz vjin .

Vjip zua xup'v xussz ecuav puv fuoph ipuahj.

Nz ofiem dmoipv piift pu dupwopdoph/ifadevoph up xjz xjev xi fu xuslt, movvmi sitotvepdi vu qsinoan qsodit cideati vjiz apfistvepf xi esi puv duptanoph vjios detj gmux katv neloph civvis ati ug xjev vjiz esi EMSIEFZ tqipfoph/xetvoph epf vaspoph vjev opvu qsugov.

Vjiti gumlt ugvip emsiefz jewi e muv ug vjios voni ievip aq cz fez vu fez edvowovoit op vji cedlhsuapf, nutv iwip qsigis ineom epf upmz
demm at xjip viyv dep'v siemmz dupwiz xjev vjiz xepv fupi, moli dsievowi tvagg.

Juxiwis, Xjip xi fu demm ovt nutvmz vu jewi e temit haz aqtimm us e WE demmt vu
liiq huuf simevoupt civxiip at vu vji quopv vjiz fup'v iwip giim moli vjiz esi cioph tumf, ov't nusi moli e sidunnipfevoup gsun
e huuf gsoipf.

O fof xicopest epf qufdetvt op nz umf moplifop hsuaq cigusi O tumf ov ugg cav nusi ugvip vjep puv nutv fidotoup nelist
xuamf sevjis e tiswodi vjev katv xuslt xovjuav vjin jewoph vu voi aq vjios tdjifami.

Vji uvjist Ipkuz vji pivxusloph op vji hsuaq epf devdjoph aq xovj molif nopfif qiuqmi
xju tjesi vjios foggodamvoit vjep vji dupvipv.

epf wisz gix siemmz vuul epz edvoup.
 
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