It's a simple concept that almost all businesses get wrong - small, medium and large. Write like you talk in a conversational format. Don't use meaningless jargon on your website.
Ex. "ABC Company guaranteess result-based solutions that will optimize and maximize the ROI for your organization. We have state-of the-art customizable programs that will enhance your current infrastructure and our high-tech optimal solutions will result in increased market share as well a better customer service experience" Huh? Are you kidding me?
Don't sound like everyone else. Speak to your target audience like people and you'll win assuming you have a product or service that will help them.
Ex. "ABC Company guaranteess result-based solutions that will optimize and maximize the ROI for your organization. We have state-of the-art customizable programs that will enhance your current infrastructure and our high-tech optimal solutions will result in increased market share as well a better customer service experience" Huh? Are you kidding me?
Don't sound like everyone else. Speak to your target audience like people and you'll win assuming you have a product or service that will help them.
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