What are the differences between traditional marketing and digital marketing?

[karmaseo]

Digital marketing differs from traditional marketing significantly! Digital marketing involves researching about the likes and dislikes of customers, and providing them with value, by offering a viable solution! It involves the use of content marketing and other social media in this process!
Traditional marketing focuses more on print media for increasing sales. It does not believe in building a value-based business to consumer relationship at all!

 

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[NursingTn]

What?

You find a problem for a group of people to solve. Great. You developed a solution for the problem. Fantastic. Then you show that solution to the people with the problem through some kind of medium (e.g. billboard, Google ads, blogs, videos, etc.), and if you communicate the solution well, they will most likely go for your solution. That's marketing in a nutshell.

Traditional marketing = strategies done offline or off the internet.

Digital marketing = strategies done online or on the internet.

 

[guy93777]

digital marketing follows this idea

the idea of leverage

View: https://www.youtube.com/watch?v=qTbUPQXVe-E

View: https://youtu.be/B8d8VJgbgW4

 

[Rawiri]

There's no real difference...

Digital marketing is a subset. It has more ready access to larger amounts of data - and possibly cheaper testing of messages. The internet opened up the ability to market to a large amount of people to the average person. But it's really not much different.

I'm sure there were plenty of "traditional marketers" who would have loved to have been able to form good "consumer relationships" with print, TV and radio advertising. But those are one way advertising mechanisms... and the pesky math to make that work reasonably without starving would've just got in the way.

 

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