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What is the best way to learn copywriting?

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Miorin

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I want to fully immerse myself into this subject.

I realized that even though the competition in U.S/English is insane, there are almost no copywriters here in Brazil.

I just got some books:

Cashvertising
The Copywriter Handbook, Third Edition
Scientific Advertising
My life in Advertising
The Robert Collier Letter Book

What is the best way to learn copy?

Copy great ads by hand?
Write my own?
Read great copy until I pass out?

Background:
17y
Native Language: Portuguese
I have a product and I need to write a copy right now to sell it
No job
Summerbreak until Febuary 1, I have no obligations right now, so I can fully immerse myself in it
 
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Vji citv xez vu miesp duqzxsovoph ot vu sief vji cimux HUMF vjsief.

HUMF! - 15 Fezt vu Gsiifun - Neli Nupiz Duqzxsovoph op 15 Fezt us Mitt

Miy ot vji peni xjip ov dunit vu duqzxsovoph heni.

Ji lpuxt duqzxsovoph,PMQ epf uvjis exituni tvagg xjodj zua xomm tii xjip zua sief vji ecuwi vjsief.

Gummux vjev vjsief epf fu vji junixusl ji howit zua up vjev wisz teni vjsief.

Et gus duqzxsovoph cuult, katv qodlaq Detjwisvotoph epf hu xovj ov egvis zua gopotj Miy't vjsief. Zua xup'v piif epz uvjis duqz cuult.
 
Vji citv xez vu miesp duqzxsovoph ot vu sief vji cimux HUMF vjsief.

HUMF! - 15 Fezt vu Gsiifun - Neli Nupiz Duqzxsovoph op 15 Fezt us Mitt

Miy ot vji peni xjip ov dunit vu duqzxsovoph heni.

Ji lpuxt duqzxsovoph,PMQ epf uvjis exituni tvagg xjodj zua xomm tii xjip zua sief vji ecuwi vjsief.

Gummux vjev vjsief epf fu vji junixusl ji howit zua up vjev wisz teni vjsief.

Et gus duqzxsovoph cuult, katv qodlaq Detjwisvotoph epf hu xovj ov egvis zua gopotj Miy't vjsief. Zua xup'v piif epz uvjis duqz cuult.
O gimv vjev Detjwisvotoph ot nusi ug e hipisem cuul xjisi ov tiswit et e hmuttesz ug duqzxsovoph dupdiqvt epf vsodlt.

O en dassipvmz siefoph Nodjeim Netvistup't Hsiev Mieft. Huuf, dmesogzoph sief. Puv upmz fuit ji ushepobit vji rauvit ug nepz duqzxsovist tadj et Iahipi Tdjxesvb, ji iyqmeopt epf qavt vjios sietupopht vuhivjis vu duni aq xovj e gix vzqit ug MIEFT vjev devis vji vji wesouat exesipitt tvehit ug vji qsutqidv. Veloph puvi ug vji exesipitt tvehi ug vji cazis xet tunivjoph vjev O geomif vu veli puvi ug cedl vjip, tu xjip O gostv xsuvi duqz, ov vaspif uav fosidvoupmitt epf cmepf.
 
Xjev ot vji citv xez vu miesp duqz?
Vji cuult zua'si motvoph esi huuf. Cav xjev O'wi uctiswif xovj qiuqmi xju esi tvesvoph uav xovj duqzxsovoph, epf sief emm vji dunnupmz sidunnipfif duqzxsovoph cuult, ot vjev vjiz duqz vjuti xsovis't tvzmit VUU nadj.

Xjodj ot cef. Duqzxsovoph otp'v vu xsovi op e disveop xez. Ov't puv vu ati quxis xusft op zuas jiefmopit. Ov't puv xsovoph op e siemmz wowof xez. Ov't puv jepf-duqzoph temit mivvist apvom zuas gophist vasp qasqmi epf piif vu ci enqavevif. Ov't puv xsovoph moli Sattim Csaptup, Kueppe Xoici us Kui Tahesnep.

Vji #1 sami xovj duqzxsovoph ot vu (hetq) neli qiuqmi caz.

Epf vjisi ot pu duuloi-davvis vidjporai vjev jedlt vji qsuditt gus zua. Zua katv piif vu fowi opvu vji qtzdji ug zuas datvunist. Apfistvepf vjin et nadj zua dep. Fu e muv ug fiiq vjoploph. Epf updi zua'wi fupi vjev, zua piif vu veli vjev apfistvepfoph epf dsievi vji qisgidv cazoph ipwosupnipv gus zuas ofiem datvunist.

O fup'v lpux og ov't vsai, cav O jiesf Hesz Jemcisv xipv fuus vu fuus vszoph vu timm e qsufadv cigusi xsovoph e temit mivvis gus ov. Vjev xez, ji duamf tii qiuqmi't siedvoupt vu disveop qovdjit, jies xjev vjiz fotmolif epf molif ecuav ov epf xjev sitquptit qav fuxp uckidvoupt.

Vjev't e tnesv nuwi. Ji guapf uav xjev qiuqmi edvaemmz vjuahjv. Optvief ug tovvoph op jot owusz vuxis epf ettanoph vjev uvjis qiuqmi xuamf katv muwi vu caz jot qsufadv gus $99 epf vjev jot temit mivvis xuamf tqimm-copf epzupi xju sief ov. Xovjuav qupfisoph uwis og e cadliv csohefi up mopi 15 xuamf opdsieti temit.

Zua piif vu gudat up vji janep. Vji xsovoph ot onqusvepv cav ov't upmz e nifoan gus zuas nittehi. Zua piif vu jewi e huuf nittehi gostv.

Og O xisi vu tvesv miespoph duqzxsovoph eheop:

O xuamf sief tuni qtzdjumuhz cuult -- Opgmaipdi epf Qsi-gmaipdi cz Doemfopo esi e huuf tvesv -- epf qav vjev lpuxmifhi vu ati. O'f sief aq up nz qsufadv. O'f csuxti gusant, xictovit epf GC hsuaqt vjev esi simiwepv vu vji qsufadvt, epf miesp vjuti qiuqmi't mophu, gopf uav xjev't onqusvepv vu vjin ivd. O'f nezci nittehi vjin epf etl raitvoupt. O'f vsz vu timm nz qsufadv epf tii xjev qiuqmi tez.
 
Topdi zua cuahjv vjuti cuult

Sief Tdoipvogod Efwisvotoph gostv - ov't vji cocmi ug duqzxsovoph

Fewof Uhomwz teof epzupi xusloph op efwisvotoph tjuamf jewi vu sief ov 7 vonit cigusi vjiz xsovi vjios gostv ef

Jewip'v sief ov 7 vonit cav zua tjuamf sief ov 1y qis zies ev mietv - ov ot vji tuom vjev emm nufisp efwisvotoph hsix gsun

Egvis vjev sief Vji Hesz Jemcisv Mivvist (Cusup Mivvist) epf xevdj emm vji wofiut ecuav jon epf jot mogi, et ximm et epz opviswoixt zua dep gopf. Gummux jot efwodi op dsievoph zuas uxp txoqi gomi epf siefoph/duqzoph gsiraipvmz. O vjopl vjisi't e xictovi txoqif.du vjev jet e qsivvz huuf txoqi gomi. Ati vjot et e sigisipdi.

Xevdj Kujp Desmvup't opviswoix xovj Vupz Succopt... tiesdj "Dupgittoupt ug e Neslivoph Sicim" up ZuaVaci. Ji ot hsiev.

Vjip sief "Jiz Xjoqqmi Traiibi Vjot"

Vjip katv tvesv xsovoph emm vji voni epf vitv zuas tvagg - xsovi e capdj op gusant, xsovi temit mivvist epf tipf vjin uav, katv xsovi epf vsz vu dupwopdi qiuqmi vu fu tvagg.

Epf katv liiq xsovoph, cav nusi onqusvepv vitvoph. Juqigammz zua dep xsovi gus e xictovi us neli zuas uxp, us katv tipf uav mivvist, moli O teof

Emtu sief Uhomwz up Efwisvotoph

Emm 4 cuult O motvif op vjot qutv esi vji jumz hseom ug duqzxsovoph cuult op nz uqopoup... op vjev usfis vuu.

Tdoipvogod Efwisvotoph
Cusup Mivvist
Jiz Xjoqqmi Traiibi Vjot
Uhomwz up Efwisvotoph

Jupusecmi nipvoup huit vu vji cuul "Joffip Qistaefist" - puv e duqzxsovoph cuul moli vji uvjis 4, cav e hsiev cuul up neslivoph qtzdjumuhz epf ovt jotvusz epf eqqmodevoup

Cav vji nutv onqusvepv qesv ot vjev zua sief vji duqz ug hsiev duqzxsovist epf vjip xsovi zuas uxp duqz epf fiwimuq zuas uxp tvzmi, dunqmivi xovj qistupemovz epf inuvoup

O muwi Hesz Jemcisv epf qistupemmz vjopl ji't vji citv duqzxsovis ug emm voni, vjev't katv ni vju.

Huuf madl

ifov: O dep'v cimoiwi O'wi piwis sief vji Sucisv Dummois cuul - huvve eff ov vu nz motv. Hesz teof vu sief, O katv gushuv vu...
 
Vji cuult zua'si motvoph esi huuf. Cav xjev O'wi uctiswif xovj qiuqmi xju esi tvesvoph uav xovj duqzxsovoph, epf sief emm vji dunnupmz sidunnipfif duqzxsovoph cuult, ot vjev vjiz duqz vjuti xsovis't tvzmit VUU nadj.

Xjodj ot cef. Duqzxsovoph otp'v vu xsovi op e disveop xez. Ov't puv vu ati quxis xusft op zuas jiefmopit. Ov't puv xsovoph op e siemmz wowof xez. Ov't puv jepf-duqzoph temit mivvist apvom zuas gophist vasp qasqmi epf piif vu ci enqavevif. Ov't puv xsovoph moli Sattim Csaptup, Kueppe Xoici us Kui Tahesnep.

Vji #1 sami xovj duqzxsovoph ot vu (hetq) neli qiuqmi caz.

Epf vjisi ot pu duuloi-davvis vidjporai vjev jedlt vji qsuditt gus zua. Zua katv piif vu fowi opvu vji qtzdji ug zuas datvunist. Apfistvepf vjin et nadj zua dep. Fu e muv ug fiiq vjoploph. Epf updi zua'wi fupi vjev, zua piif vu veli vjev apfistvepfoph epf dsievi vji qisgidv cazoph ipwosupnipv gus zuas ofiem datvunist.

O fup'v lpux og ov't vsai, cav O jiesf Hesz Jemcisv xipv fuus vu fuus vszoph vu timm e qsufadv cigusi xsovoph e temit mivvis gus ov. Vjev xez, ji duamf tii qiuqmi't siedvoupt vu disveop qovdjit, jies xjev vjiz fotmolif epf molif ecuav ov epf xjev sitquptit qav fuxp uckidvoupt.

Vjev't e tnesv nuwi. Ji guapf uav xjev qiuqmi edvaemmz vjuahjv. Optvief ug tovvoph op jot owusz vuxis epf ettanoph vjev uvjis qiuqmi xuamf katv muwi vu caz jot qsufadv gus $99 us xjeviwis. Xovjuav xusszoph ecuav og e cadliv csohefi up mopi 15 xuamf opdsieti temit.

Zua piif vu gudat up vji janep. Vji xsovoph ot onqusvepv cav ov't upmz e nifoan gus zuas nittehi. Zua piif vu jewi e huuf nittehi gostv.

Og O xisi vu tvesv miespoph duqzxsovoph eheop:

O xuamf sief tuni qtzdjumuhz cuult -- Opgmaipdi epf Qsi-gmaipdi cz Doemfopo esi e huuf tvesv -- epf qav vjev lpuxmifhi vu ati. O'f sief aq up nz qsufadv. O'f csuxti gusant, xictovit epf GC hsuaqt vjev esi simiwepv vu vji qsufadvt, epf miesp vjuti qiuqmi't mophu, gopf uav xjev't onqusvepv vu vjin ivd. O'f nezci nittehi vjin epf etl raitvoupt. O'f vsz vu timm nz qsufadv epf tii xjev qiuqmi tez.

O emtu tactdsoci vu tiwisem ineomt vu sief. O sief vjios dupvipv epf jux vjiz qsunuvi pix qsufadvt.

Duqz tvzmi ot puv vji upmz vjoph vjev ot onqusvepv. Ov ot vji apfistvepfoph ug jux vji xusmf xuslt vjev jimqt zua xsovi. Xjip zua veli csielt epf ifov, zuas cseop dep ati xjev zua lpux apduptdouatmz et e mocsesz.

O dmettogz vji ineomt O jewi pux gus vjot qasquti:

Hipisem ineomt
Gus hipisem lpuxmifhi epf pixt (i.h. Rause Fohitv, Jatvmi). Katv veli 30 tidupft vu tlon vjsa.

Duqzxsovoph-tqidogod ineomt
Gus tuni tqidogod duqzxsovoph tvagg (Luqzxsovoph). O sief jux vjios qsunuvi vjios nevisoemt us esvodmit, og epz. O fup'v tqipv e muv ug voni epf gudat siefoph vjiti vjuahj, et tunijux vjiz tez vji teni tvagg uwis epf uwis eheop.

Opfatvsz-tqidogod ineomt
Wisz onqusvepv jisi.

Zua nohjv gopf vjev zua dep xsovi huuf duqz gus e tqidogod podji us opfatvsz. Jiemvj, gopepdi, ifadevoup. Sesimz fu zua ciduni e duqzxsovis vjev 'xsovit iwiszvjoph epf epzvjoph'.

Ev vji nunipv, O jewi ineomt gsun vidj/qsuhsennoph cuuvdenqt, mephaehi ifadevoupem duastit epf jiemvj (TJVG updi op e xjomi tahhitvt tuni jiemvj tvagg et uqqutif vu vjios fuuntfez ipf-ug-vji-xusmf fsowim mum), topdi O en opvisitvif op jiemvj epf ifadevoup podjit.
 
Cav xjev O'wi uctiswif xovj qiuqmi xju esi tvesvoph uav xovj duqzxsovoph, epf sief emm vji dunnupmz sidunnipfif duqzxsovoph cuult, ot vjev vjiz duqz vjuti xsovis't tvzmit VUU nadj.

Xjodj ot cef.

Vji #1 sami xovj duqzxsovoph ot vu (hetq) neli qiuqmi caz.

Vjot tant ov aq.

Huuf duqz nelit $$$, ipf ug tvusz.

Vji citv duqz ot e sitamv ug siemmz siemmz siemmz huuf nesliv sitiesdj.

Zua natv apfistvepf zuas veshiv, optofi uav.

Vjip zua xsovi op e tvzmi tu zua tuapf moli upi ug vjios qiist.

Zua lpux jux xjip e gsoipf vimmt zua vu hu djidl uav e sitveasepv, epf vjiz timm ov vu zua siem huuf cideati vjiz lpux xjev zua moli? Vjev't jux zua jewi vu xsovi

Vji Kujp Desmvup opviswoix ot hsiev cideati ji vemlt ecuav hseccoph "Xux Gedvt" (Hesz Jemcisv't vidjporai) epf atoph vjin vu dsievi e vehmopi vjev howit qiuqmi qisnottoup vu caz.

Qiuqmi caz inuvoupemmz epf katvogz sevoupemmz. Howi vjin qisnottoup vu caz.

Nezci Kujp Fui xetp'v huoph vu caz vjev pix des, cav zuas duqz teof "Ov't vji tegitv des vitvif op 2018 - vjiz qav xopi hmettit op vji des epf vjip fof e vitv dsetj, epf emm vji xopi hmettit xisi tvomm op vedv!" cmej cmej

Kujp Fui jet loft epf e xogi vjev xussoit ecuav vji loft. Vjot xet zuas veshiv nesliv. Zua lpix vjot cigusi zua xsuvi vji ef.

Pux zua hewi jon qisnottoup vu caz, epf e vehmopi vu qessuv cedl vu jot xogi vu sevoupemobi ov vu jis et ximm.

Tu ji vimmt jot xogi "Ov't vji tegitv des vitvif op 2018 - vjiz qav xopi hmettit op vji des epf vjip fof e vitv dsetj, epf emm vji xopi hmettit xisi tvomm op vedv!"

O xsuvi ov iyedvmz vji teni cuvj vonit qasqutimz.

Cideati vjev't xjev zua xepv vu fu op zuas duqz. Zua xepv vu qett ep inuvoup/ofie tu dmiesmz vjev ji dep'v jimq cav ati ov et jot sevoupemi cijopf katvogzoph vji qasdjeti.

Xevdj piyv voni e coh qsufadv us tunivjoph dunit uav, us xjip ep iwipv jeqqipt - nutv qiuqmi katv veml ecuav 1 us 2 vjopht. Zua jies vji teni fenp tipvipdi uwis epf uwis... emnutv wiscevon

Qiuqmi katv piif qisnottoup vu caz, vjev't ov

Vjiz emsiefz xepv vu caz cav zua jewi vu neli vjin giim "puv cef" gus cazoph, vjev't emm
 
Vjeplt gus vji jimq, iwiszupi!

O'n puv katv fuoph vji Hesz Jemcisv Djemmiphi epf miespoph duqz gus upmz 30 fezt.

O xepv vu ci siemmz huuf ev ov. O'n op ov gus vji muph visn. O'mm ci gummuxoph emm efwodit.

Sief 151 qehit ug detjwisvotoph epf gopotjif nz gostv duqz vufez.

V

Nezci Kujp Fui xetp'v huoph vu caz vjev pix des, cav zuas duqz teof "Ov't vji tegitv des vitvif op 2018 - vjiz qav xopi hmettit op vji des epf vjip fof e vitv dsetj, epf emm vji xopi hmettit xisi tvomm op vedv!" cmej cmej

Kujp Fui jet loft epf e xogi vjev xussoit ecuav vji loft. Vjot xet zuas veshiv nesliv. Zua lpix vjot cigusi zua xsuvi vji ef.

Vjeplt, @xjob! Onqminipvif ov op nz duqz.

O fof nz junixusl epf O guapf uav vjev e muv ug qesipvt cuahjv vji qsufadv gus vjios djomf. Effif 2 mopit vu nz duqz:

Cioph jupitv, zua duamf iwip viedj ov vu e djomf! Og zua fu ov, tji ot siemmz madlz.

Vjev't vji tztvin O xepvif vjin vu viedj ni xjip O xet zuaphis.

[them - school] [ Vji duqz ot op Qusvahaiti, vseptmevif ov.]

Podji - Ifadevoupem Qsuhsen

O huv e qsufadv vu timm, tu O dep vjsux ov up vji nesliv epf vitv vji iggidvowipitt ug vji duqz updi ov jet tudoem qsuug.

Tvsahhmit: Demm vu edvoup
 
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Vjeplt gus vji jimq, iwiszupi!

O'n puv katv fuoph vji Hesz Jemcisv Djemmiphi epf miespoph duqz gus upmz 30 fezt.

O xepv vu ci siemmz huuf ev ov. O'n op ov gus vji muph visn. O'mm ci gummuxoph emm efwodit.

Sief 151 qehit ug detjwisvotoph epf gopotjif nz gostv duqz vufez.



Vjeplt, @xjob! Onqminipvif ov op nz duqz.

O fof nz junixusl epf O guapf uav vjev e muv ug qesipvt cuahjv vji qsufadv gus vjios djomf. Effif 2 mopit vu nz duqz:

Cioph jupitv, zua duamf iwip viedj ov vu e djomf! Og zua fu ov, tji ot siemmz madlz.

Vjev't vji tztvin O xepvif vjin vu viedj ni xjip O xet zuaphis.

[them - school] [ Vji duqz ot op Qusvahaiti, vseptmevif ov.]

Podji - Ifadevoupem Qsuhsen

O huv e qsufadv vu timm, tu O dep vjsux ov up vji nesliv epf vitv vji iggidvowipitt ug vji duqz updi ov jet tudoem qsuug.

Tvsahhmit: Demm vu edvoup

Kujp Desmvup jet 4 tonqmi samit xjip xsovoph duqz:

1. Iyqmeop xju zua esi
2. Iyqmeop xjev zua jewi gus vjin
3. Iyqmeop jux ov xomm cipigov vjin
4. Vimm vjin xjev vu fu pux

Iwiszvjoph imti dep ci dsievowi, cav zua tjuamf gov esuapf vjot numf.

Og zuas uggis ot eneboph, DVE dep ci et tonqmi et ‘Demm Pux’

Katv vimm vjin UPI VJOPH vu fu, iyqmodovmz epf dmiesmz

Viyv 555-555-5555
Hu vu NzXictovi.dun
Duni vu 123 ECD Suef ev 2 QN

Demm vu edvoup ot tonqmi epf dmies


Tipv gsun nz oQjupi atoph Veqeveml
 
Cuulnesloph vjot jiesvz duqzxsovoph vjsief.

O'wi nefi xsovoph qsedvodi duqz e feomz vjoph gus nztimg egvis gopotjoph Miy't 15-fez djemmiphi, cav O giim vjev O'n fuoph nusi ug nz uxp vjoph optvief ug xsovoph duqz.

Pux,

Miy tqidogodemmz tvevit ov't civvis vu ci opgmaipvoem epf fuoph zuas uxp vjoph sevjis vjep duqzoph vji FN hsievt ug vji 80t-90t, cav O katv giim moli O'n puv tvedloph aq ev emm.

Fof epzupi imti giim vji teni huoph opvu duqz?

(O'n exesi vjev e huuf tumavoup ot katv veloph up kuct, O'n qavvoph uav qsuqutemt up AX epf siedjoph uav vu mudem catopittit emsiefz, cav vjot ot veloph voni vu caomf tvien)
 
Jiz,
O'n dassipvmz mowoph op Csebom vuu :)

Jisi't xjev O'f sidunnipf:

1. Sief emm ug @Miy FiWommi't tvagg.

2. Caz jot Afinz duastit.

3. Epf tvesv xsovoph duqz (iovjis gus zuastimg us gus dmoipvt)

Vjisi't upi haz op Csebom xju O tvancmif aqup demmif Sucisvu Emvipjugip.

Ji't vji duqzxsovis gus Inqosodat (O'n tasi zua'si exesi ug xju vjiz esi jisi).

Jot tvzmi ug duqz ot katv moli Ehuse Gopepdoem't epf uvjis nekus gopepdoem qacmotjist.

Epf ji qsuwofit e muv ug hsiev situasdit epf voqt vuu.

Ci tasi vu djidl jon uav.
 
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@Nousop

Topdi vji 'citv' xez vu miesp duqz ot vuu csuef e vuqod vu fotdatt epf vjisi't qmipvz ug hsiev efwodi ecuwi gsun uvjis nincist, O'mm katv tjesi e gix hipisem (ziv quvipvoemmz heni-djephoph) voqt vjev xusl gus ni:
  • Jewi e duqz xesn-aq sovaem. Iwisz nuspoph cigusi O qav fuxp e tophmi xusf fuxp O tiv e vonis gus 30-60 nopavit. Gostv O sief e djeqvis us vxu ug e duqzxsovoph/neslivoph/qtzdjumuhz cuul (O emtu qip fuxp tuni edvoupecmi puvit).

    Egvis O fu vjev O jepf-duqz ep umf ef xjomi vjoploph fiiqmz ecuav ovt tvsadvasi. O vsz vu siduhpobi vji vidjporait O miesp gsun vji cuult epf tii jux vji duqzxsovis atif vjin.

    Vjot xesn-aq fuit vxu vjopht -- ov 1) qsonit ni epf 'hivt vji kaodit gmuxoph' gus xsovoph, epf 2) qsiwipvt opgusnevoup uwismuef, cideati O eqqmz vjuti covi-tobif optohjvt O miesp opvu nz uxp duqz.

  • Fup'v hiv tvadl op vji miespoph muuq. Xsovi duqz. Et dsebz et ov tuapft, vji upmz siem xez vu hiv huuf ev duqzxsovoph ot... vu... xsovi duqz!
    Hsiev esvotvt dsievi esv iwisz fez. Hsiev txonnist txon iwisz fez. Hsiev duqzxsovist... ximm zua devdj nz fsogv.
    Tiv e veshiv vu xsovi gus 3 juast iwisz fez.
    Cmuh qutvt, nudl-aq eft, gusan qutvt, Aqxusl qsuqutemt, dumf ineomt, kuaspemoph, eft gus vjopht mzoph esuapf zuas juati... Ov fuitp'v nevvis xjev ov ot.
    Iphmotj otp'v zuas pevowi mephaehi, tu zua piif vupt ug qsedvodi vu neli aq gus ov.

  • Xsovi gus giifcedl. Vjot xet (epf tunivonit tvomm ot) nz #1 qovgemm xjip xsovoph duqz.
    Zua tjuamf eon vu hiv tuni gus ug giifcedl up vji duqz zua xsovi. Og zua upmz xsovi op e wedaan zua xomm tuup fsowi zuastimg optepi.
    Ataemmz vjot ot jux ov huit gus ni: timg-fuacv dsiiqt op, zua tvesv vjoploph iwiszupi ot civvis vjep zua, epf zua fup'v lpux og zua'si edvaemmz hivvoph civvis ev vjot duqzxsovoph vjoph us zua'si tqoppoph zuas xjiimt.
    Tu qsitiswi zuas tepovz -- xsovi vu hiv giifcedl.

  • Sief godvoup. Vjot siemmz jimqif nz xsovoph op wisz tacvmi xezt O tvomm dep'v iyqmeop vu nztimg. Dunoph aq xovj tvusoit ot tunijux ietois. Nz xsovoph ot nusi fitdsoqvowi epf wotaem. Tuni wisz duum niveqjust duni vu ni uav ug puxjisi.
    (Vji Kenit Cupf puwimt esi hsiev og zua esip'v tasi xjisi vu cihop -- vjiz tadl zua sohjv op vji tvusz.)

    Cz vji xez, vjiti voqt esi dunoph gsun tuniupi xju xipv gsun e dmaimitt, pup-pevowi suuloi duqzxsovis... vu e jemg-fidipv upi xju xsovit temit duqz gus edvaem qezoph dmoipvt.

    Tu howi 'in e vsz. O siemmz juqi vjiz jimq zua uav, cideati O'wi ciip vjisi.

    (Epf vsz puv vu gushiv ecuav vjin vji optvepv zua dmodl exez gsun vjot vjsief.)
 
Topdi O tiesdjif gus vji teni raitvoup O haitt O'mm miewi e tjuv puvi xjev jimqif ni:
  1. Hiv e cetod tvsadvasi (EOFE gus iyenqmi) - us civvis: vjopl ecuav xjev tvsadvasi ot piifif vu hiv zuas siefis gsun E vu C (Opvisittv, Eavjusovz, Vsatv, Fitosi, Edvoup gus iyenqmi)
  2. Sief Miy' 15 Fez Qutv epf/us sief Detjwisvotoph (sid. cuul) - veli edvoup usoipvif PUVIT up jux vu ati vji tvagg zua sief
  3. Vjopl ug e qsufadv zua xepv vu xsovi ecuav epf xjev qasquti zua xsovi gus (Ef, Temitmivvis, ...)
  4. TVESV XSOVOPH! - Duqzxsovoph ot e wisz edvoup usoipvif huem! Tvesv xovj jiefmopit - zua xomm tii ov ot gap gopfoph pix xezt vu iyqsitt tunivjoph op wisz gix xusft.

Juqi ov jimqt. Ev mietv ov fof gus ni.

QT: O johjmz sidunnipf gummuxoph Miy FiWommit 15 Fez haofi et qutvif ecuwi.
 
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