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My friend is a journalist who has built up an audience of approx 50,000 through various social media channels. We're in Ireland and he covers the 2 major local sports called gaelic games (hurling and football). He is probably the most well known and well-connected journalist in the country covering these sports. He has a YoutUbe channel with 2 shows a week.
So, we want to sell to this audience. Here's a breakdown of the audience:
Sex:
89% male
Views:
18-24 age group 16% views
25-34 age group 28.4% views
35-44 age group 23.5% views
45-54 age group 15.5% views
55-64 age group 9.3% views
65+ age group 6.6% views
By Country:
Ireland 81.8%
UK 8.4%
US 3.2%
Australia 1.3%
So, what should we sell this audience? We want to first sell to the existing audience, but to build a brand that can stand on it's own outside of this audience (which is small, even in Ireland).
Some issues we're discussing:
- the audience is mostly male, and males buy less frequently online than females (though this trend has likely even up since covid)
- if we are to sell clothes, why would they buy from us? People here are proud of where they're from and their team - why buy from us and not the official clothes maker for the team?
- if we are to sell clothes e.g. hoodies, in order for these to sell, we'd probably need to brand with the county name (each county in Ireland has a team, and there are 32 counties). This would mean we're stuck just selling to this audience and would make it hard to grow outside this audience
- if we are to sell male grooming products, why trust a new brand - especially when you're applying this stuff to your face - rather than an established one?
What would ye suggest we sell? Is there are opportunity here we are not thinking of?
Thanks
So, we want to sell to this audience. Here's a breakdown of the audience:
Sex:
89% male
Views:
18-24 age group 16% views
25-34 age group 28.4% views
35-44 age group 23.5% views
45-54 age group 15.5% views
55-64 age group 9.3% views
65+ age group 6.6% views
By Country:
Ireland 81.8%
UK 8.4%
US 3.2%
Australia 1.3%
So, what should we sell this audience? We want to first sell to the existing audience, but to build a brand that can stand on it's own outside of this audience (which is small, even in Ireland).
Some issues we're discussing:
- the audience is mostly male, and males buy less frequently online than females (though this trend has likely even up since covid)
- if we are to sell clothes, why would they buy from us? People here are proud of where they're from and their team - why buy from us and not the official clothes maker for the team?
- if we are to sell clothes e.g. hoodies, in order for these to sell, we'd probably need to brand with the county name (each county in Ireland has a team, and there are 32 counties). This would mean we're stuck just selling to this audience and would make it hard to grow outside this audience
- if we are to sell male grooming products, why trust a new brand - especially when you're applying this stuff to your face - rather than an established one?
What would ye suggest we sell? Is there are opportunity here we are not thinking of?
Thanks
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