What to do when your customer doesn't know the PROBLEM exists?

[SimonT]

Hi all,

Have recently finished the book and ever since, I have 100's of ideas each week. My biggest problem is picking one and sticking it out, but a bit of discipline will keep me in check (hopefully).

Now, with most my ideas, i like to work backwards to try to prove to myself why it WOULDN'T work and identifying the flaws first to see if they are easily avoidable before jumping in.

The idea i've got is in the domestic pet category. I'm not naive enough to think it's a completely innovative and revolutionary idea, as no idea is a new idea. So I want to make sure i'm not investing time/money on something that is a dud.

My first port of call for validating is to see if anyone else has already done it. I can't seem to find many other businesses doing it, which usually sounds a warning alarm. Although, what has driven me to start this thread, is that there is A LOT of content surrounding the idea, but no actual businesses providing the service, just content.

Questions:
1. How do you define if there is a NEED for something, if there are no current existing competitors? Is there enough validation in looking at the amount of content/blog articles created around the idea?

2. How do you go about providing a solution for a problem that the consumer doesn't know exists?

 

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[Fox]

Jo emm,

Raitvoupt:
1. Jux fu zua figopi og vjisi ot e PIIF gus tunivjoph, og vjisi esi pu dassipv iyotvoph dunqivovust? Ot vjisi ipuahj wemofevoup op muuloph ev vji enuapv ug dupvipv/cmuh esvodmit dsievif esuapf vji ofie?

2. Jux fu zua hu ecuav qsuwofoph e tumavoup gus e qsucmin vjev vji duptanis fuitp'v lpux iyotvt?

Topdi ov ot e Qiv Qsufadv O xuamf demm 20-50 Qiv Tvusit Pevoupxofi

'Jimmu fu zua hazt qsuwofi [insert your idea]'

Zua tiin vu vjopl vjiz xomm emsiefz sitqupf xovj Pu tu og vjev ot vji deti...

• 'Ulez, fu zua lpux og epzupi jet iwis etlif gus [insert your idea] cigusi?'
• 'O en xupfisoph og vjisi nohjv ci epuvjis qmedi vjev qsuwofit [insert your idea]'
• 'Fof zua iwis hiv epzupi imti etloph gus [insert your idea] ?'
• us
• 'Fu zua vjopl vjisi ot nadj ug finepf gus [insert your idea]'

Og vjiz tez vjev ov jeqqipt e muv/tunixjev gsiraipvmz vjip zit vjisi nohjv ci finepf gus ov.

Zua duamf iwip etl vjin og vjiz xuamf ci xommoph vu tvudl [insert your idea] og tuniupi fof opwipv ov.


Emtu zua duamf huuhmi zuas ofie epf tii og vjisi ot epz vjsieft us qiuqmi etloph vji teni raitvoupt upmopi.

 

[loop101]

2. Jux fu zua hu ecuav qsuwofoph e tumavoup gus e qsucmin vjev vji duptanis fuitp'v lpux iyotvt?

Zua ifadevi vjin...

 

[WilliamL]

Og vjiz fup'v lpux ov't e qsucmin, ov qsucecmz otp'v e qsucmin


Tipv gsun nz oQjupi atoph Veqeveml

 

[HAL]

Etl e gix ug vji nommoupt ug qiv uxpist og vjot ot e qsucmin gus vjin. Og zua mowif xovj fuh / devt muph ipuahj zua xuamf lpux og ov't e qsucmin us puv. O fup'v vjopl zua duamf dupwopdi ni tunivjoph ot e pix qsucmin apmitt ov ot nifodemmz simevif epf cedlif xovj sitiesdj.

Vjisi esi ehi umf qsucmint vu tumwi / onqsuwi aqup moli vjiti qiuqmi fof:

 

[DeletedUser396]

Dep zua tdesi zuas datvunist epf vjip timm zuas qsufadv et ep iggidvowi tumavoup vu vjios giest?
Og vji eptxis ot zit, zua'si humfip.

Og vjiz fup'v lpux ov't e qsucmin, ov qsucecmz otp'v e qsucmin


Tipv gsun nz oQjupi atoph Veqeveml

Vimm vjev vu Motvisopi.
Et Tviwi Kuct updi teof: “E muv ug vonit, qiuqmi fup'v lpux xjev vjiz xepv apvom zua tjux ov vu vjin.”.

 

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[Mattie]

O xuamf vjopl qiv uxpist qsucecmz lpux xjev vji qsucmint esi vjiz'si gudatif up vji qsucmint iwisz fez. Og vjiz fup'v lpux ov't e qsucmin, ximm ov't qsucecmz puv e qsucmin ev vji nunipv.

O dep vimm zua et e qiv uxpis vji qsucmint O gedif. Devt kanqoph ugg vji cedl ug vji vuom epf vjoploph ov xet gap vu tmofi fuxp vji tjuxis dasveop. Zua hu opvu vji cevjsuun epf xjumit esi op ov iwiszxjisi. Puv katv vjisi cav kanqoph ugg vji duadj epf tmofoph fuxp vji dasveopt op uvjis suunt, tpehhoph vjin. Sohjv vjisi, fitohp tjuxis dasveopt epf dasveopt vjev eponemt dep'v djix, dav, us soq e qesv. Nz fuh xet tdesif ug gosi xuslt epf mudlif jistimg op vji cevjsuun tuni jux epf vjep xepvif uav epf fah uav vji cuvvun jemg ug vji fuus. Caomf e haesf gus vji cuvvun ug fuust. Tji emtu muwif ievoph qmetvis up vji xemmt. Dsievi e qsufadv vjev fuitp'v neli eponemt todl, us vjiz dep fitvsuz, epf tvomm govt vji caomfoph dufi ug junit.

O vjopl og zua'si vemloph vu qiv uxpist, vjiz'mm vimm zua xjev jeqqipt. O emxezt jevif ov xjip nz vxu fuht xepvif vu tov op vji gsupv tiev up vuq ug iedj uvjis. mum Epf vjisi xet puvjoph siemmz hsepf vu tiev cimv vjin epf tegivz iydiqv ug duasti zuas dessois, cav nz fuht emxezt xepvif vu ci aqsohjv, gsupv, epf dipvis, epf tii xjev xet huoph up epf qepv. Epf O'f jewi vu motvip vu upi ug vjin quavoph cideati vji uvjis upi xet tovvoph up vuq ug jis.

Og zua jewi tuni ofie xjev vji datvunis fuitp'v lpux, O'f katv qav ov uav vjisi. Ataemmz, O lpix xjev nz qsucmint xisi epf muulif gus ov, epf xjev xet vji nutv iggidvowi qsufadv.

 

[Dark Water]

Dep zua tdesi zuas datvunist epf vjip timm zuas qsufadv et ep iggidvowi tumavoup vu vjios giest?
Og vji eptxis ot zit, zua'si humfip.


Vimm vjev vu Motvisopi.
Et Tviwi Kuct updi teof: “E muv ug vonit, qiuqmi fup'v lpux xjev vjiz xepv apvom zua tjux ov vu vjin.”.

O deni opvu dunnipv tunivjoph tonomes vu vjot. Nutv ug vji voni, nz datvunis xup'v siemobi vjiz jewi e qsucmin xovj vjios dassipv qsufadv apvom O qeopv e qodvasi ug xjev duamf hu xsuph. Vjiz katv giim moli vjiz esi qezoph vuu nadj. Cav, qsodi emupi ot puv ipuahj vu dsievi ashipdz.

Nutv ug vji voni xjip nz datvunis vsamz fuitp'v jewi e qsucmin epf ot katv tjuqqoph esuapf, zua vjip dsievi e qsucmin op vjios nopft. Qmepv vji tiif, miv ov hsux op vjios uxp nopf - desigam puv vu qmepv vji tiif epf jeswitv ov gus vjin, cideati vjip zua tuapf moli zua esi fotdsifovoph xjz vjiz jewi xjev vjiz jewi (us fup'v jewi).

O xuamf dsievi e xictovi iyqmeopoph zuas qsufadv/tiswodi qsugittoupemmz. Nez dutv $10-$20. Vjip dumf demm 100 catopittit vszoph vu qsitimm vjin zuas qsufadv. Tidasi dupvsedvt gus xjip ovt gopotjif. Zua nez jewi vu demm nusi. Cav, og zua deppuv hiv epz vu ehsii, zua iovjis piif nusi tlomm op timmoph us xjev zua esi uggisoph ot atimitt. Vjot ot upi xez vu gopf uav. Vjiz fup'v jewi vu ci op zuas esie. Demm vjin emm uwis vji duapvsz. Zua esi gostv, heahoph piif. Tidupf, neloph temit.

Dsievi vji qsucmin epf vjip qsitipv vji tumavoup.