My latest project is a series of profession-specific ebook guides for Google Places optimization. I wrote software that analyzes Place pages and local search rankings across different professions and have lists of websites whose presence as a detail, web review, or citation source on a Place page correlates strongly to that Place page having a high ranking in local search. These are DIY guides for local businesses where I identify these websites and tell them how to add their business information.
The guides let them DIY what they’d pay a “professional” Google Places optimization consultant hundreds of dollars a month to do for them.
I also have a general optimization guide that I’m using as a list builder that tells them how to manually put together the lists in the guides I’m selling. The guides are a shortcut for all that manual work.
With the background out of the way, here’s my question:
I have lists of approx. 1,000 business owner email addresses for each profession I’ve thus far created guides for. This is the email address that’s listed on their Place page.
What to do with these email addresses?
The quick and dirty answer is to spam them with a promo for the generic guide I'm using as a list builder but I don’t want to introduce myself to a market by spamming them and I doubt conversions would be that high anyway.
So I’m looking for some creative ideas - how can I use these email addresses to get some attention from very targeted prospects for my guides without pissing them off in the process?
The guides let them DIY what they’d pay a “professional” Google Places optimization consultant hundreds of dollars a month to do for them.
I also have a general optimization guide that I’m using as a list builder that tells them how to manually put together the lists in the guides I’m selling. The guides are a shortcut for all that manual work.
With the background out of the way, here’s my question:
I have lists of approx. 1,000 business owner email addresses for each profession I’ve thus far created guides for. This is the email address that’s listed on their Place page.
What to do with these email addresses?
The quick and dirty answer is to spam them with a promo for the generic guide I'm using as a list builder but I don’t want to introduce myself to a market by spamming them and I doubt conversions would be that high anyway.
So I’m looking for some creative ideas - how can I use these email addresses to get some attention from very targeted prospects for my guides without pissing them off in the process?
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