I run a fairly successful Digital marketing agency that has grown quite a bit during the past few years and as a result, freed up my time.
This was a partnership I entered with a friend of mine that owns a widely successful digital marketing training which serves as a lead generation tool for the agency.
I split profits with Him and handle all the execution aspects of the marketing campaign, this has turned out to be a very profitable joint venture, it takes care of the bills and gives enough surplus at the end of the month to stay clear of the fear of lack.
Although this is not Fastlane or near it, this venture has provided me with enough time as setting up the marketing campaigns and the optimizations processes don't take much of my time every day.
Strangely of late, I've found myself a bit confused about how to invest my time going forward.
My natural inclination was to try and scale the agency and invest in advertising and possible lead generation opportunities, but all those have proven to be a waste of time and energy, the clients we have gotten historically were based on relationships, either past students of my partner's training course, or relationships I've built over the years of people who value my competence, the linear methods of advertising, landing pages and lead generation I use to scale my client's businesses often don't work as well for my consulting agency, which is why I focus a lot on building local relationships and just doing a good work that brings them back.
Lately, I've been sincerely attracted to the idea of building a product brand from scratch, the African Northern market is witnessing a significant rise in middle classes and consumer spend, I can't help but dream about building a brand around a product that people want and that has a significant mass appeal for volume transactions.
This might be a grass is greener on the other side mentality and may seem money chasing, maybe I'm better off thinking about scaling the agency, although this indecision and lack of certainty of what to engage in next has had me frightened and concerned and possibly become less diligent with the work I'm currently doing.
I don't know if other fasteners are going through this phase and maybe you might have some good old wisdom for a chap like me.
Thank you!
This was a partnership I entered with a friend of mine that owns a widely successful digital marketing training which serves as a lead generation tool for the agency.
I split profits with Him and handle all the execution aspects of the marketing campaign, this has turned out to be a very profitable joint venture, it takes care of the bills and gives enough surplus at the end of the month to stay clear of the fear of lack.
Although this is not Fastlane or near it, this venture has provided me with enough time as setting up the marketing campaigns and the optimizations processes don't take much of my time every day.
Strangely of late, I've found myself a bit confused about how to invest my time going forward.
My natural inclination was to try and scale the agency and invest in advertising and possible lead generation opportunities, but all those have proven to be a waste of time and energy, the clients we have gotten historically were based on relationships, either past students of my partner's training course, or relationships I've built over the years of people who value my competence, the linear methods of advertising, landing pages and lead generation I use to scale my client's businesses often don't work as well for my consulting agency, which is why I focus a lot on building local relationships and just doing a good work that brings them back.
Lately, I've been sincerely attracted to the idea of building a product brand from scratch, the African Northern market is witnessing a significant rise in middle classes and consumer spend, I can't help but dream about building a brand around a product that people want and that has a significant mass appeal for volume transactions.
This might be a grass is greener on the other side mentality and may seem money chasing, maybe I'm better off thinking about scaling the agency, although this indecision and lack of certainty of what to engage in next has had me frightened and concerned and possibly become less diligent with the work I'm currently doing.
I don't know if other fasteners are going through this phase and maybe you might have some good old wisdom for a chap like me.
Thank you!
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