I just watched this video on YouTube. It's a terrible video, lol, but his point was really interesting.
How to Write Good Ad Copy - YouTube
Basically, he was focusing on how when you are writing your sales copy, you don't need to try to convince your customer that you are best in every consideration (customer service, return policy, price, etc). It's great if you are really great at more than one, but it's more important to make your competitive advantage clear.
He says that if you make your competitive advantage clear (i.e. the thing that you are best at), then it makes it a lot easier for the customer to make the decision. Instead of joining the crowded market of people who claim they are great at everything, you can make it a quick, easy decision for the customer.
And, he says that it is always a terrible decision to try to fool the customer into believing that you are good at something that you are bad at.
Anyhow, I thought this was interesting and wanted your thoughts on this.
How to Write Good Ad Copy - YouTube
Basically, he was focusing on how when you are writing your sales copy, you don't need to try to convince your customer that you are best in every consideration (customer service, return policy, price, etc). It's great if you are really great at more than one, but it's more important to make your competitive advantage clear.
He says that if you make your competitive advantage clear (i.e. the thing that you are best at), then it makes it a lot easier for the customer to make the decision. Instead of joining the crowded market of people who claim they are great at everything, you can make it a quick, easy decision for the customer.
And, he says that it is always a terrible decision to try to fool the customer into believing that you are good at something that you are bad at.
Anyhow, I thought this was interesting and wanted your thoughts on this.
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