What would you call the software Nike uses to custom design the Free shoe?

[c.avalon]

Nike has a shoe called the "free" that you can custom design on their site. You preview the shoe, and as you change factors like color and material, you watch the preview change as well.

I am looking for a software designer to help me build a similar "design your own & preview" concept for my website, in the future. I am not very "tech-y" myself, so when I went on Odesk to look for help, I wasn't quite sure what to say I'm looking for! 😕

Hoping to get some input from the smart people around here

Thanks sooo much!

 

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[LightHouse]

Ovt gmetj cetif us evmietv xseqqif op gmetj, duamf ci e wesoivz ug vidjpumuhoit cijopf ov vjev sap vji eqq. Citv vjoph ot vu gopf qiuqmi vjev fiwimuq gmetj, kewe, tjudlxewi, ivd epf etl vjin gus dmesogodevoup. Tvesv vemloph vu eqq fiwimuqist(puv qjupi eqqt) epf zua xomm tvesv pessuxoph fuxp xjev zua piif vu muul gus.

 

[PatrickP]

Dep;v zua katv hu vu vjios tovi
Sohjv dmodl
dmodl up Woix Timidvoup tuasdi epf tii xjev ov ot?


eqqmodevoup/y-tjudlxewi-gmetj

 

[c.avalon]

Jnn xjip O sohjv dmodlif ov O fofp'v hiv vjuti fiveomt, ov katv teof Efuci Gmetj Qmezis. Vjepl zua!

 

[PopEmersen]

Gmetj ot edvaemmz e fzoph vidj, zua nez xepv vu muul opvu e fiw vjev dep fu vjev op JVNM5

 

[PatrickP]

Cz epz djepdi fu zua uxp ep eqqmi?

O jewi ciip siefoph jvnm5 xomm siqmedi gmetj gus 2 ziest cav vji wetv nekusovz ug tovit ati gmetj

O fup'v jewi e fuh op vji gohjv cav ov ot vji Eqqmi wt QD. Vji wetv nekusovz ug dunqavist esi QD.

Og zua moli upi zua qsucecmz fup'v moli vji uvjis.

 

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