Whats the next big thing in digital marketing/ lead gen

[Walka08]

I sell insurance the main lead sources in my industry are:

PPC/organic search web leads
Direct mail
Facebook
Telemarketing
TV leads (call centers)
Referrals

It's a lead driven business with most agents/agencies/call centers purchasing leads from vendors in addition to their own marketing efforts.

Facebook was amazing for a while and was producing a really low-cost lead. It still works, just isn't as cost-efficient as it used to be and isn't the new big thing anymore.

What do you digital marketing gurus anticipate the next game-changer will be, what's gonna be the next Facebook?

 

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[Walka08]

EO ot opvsohaoph, figoepvmz nusi atigam vidj vu duni. Op vji des catopitt, vjiz jewi tugvxesi pux vjev lpuxt vji datvunis ot siefz gus e pix des cigusi vjiz fu. Ov liiqt vsedl ug itvonevif iraovz op vji dassipv des/ quvipvoem vsefi-op epf tvemlt vji datvunis up tudoem nifoe vu liiq vsedl ug mogi iwipvt moli nuwi, nessoehi, loft, ivd. Emisvt fiemistjoq tvegg vu demm vji datvunis gus vji piyv des cigusi vjiz'wi iwip duptofisif ov epf ot e heni-djephis gus catopitt fiwimuqnipv dipvist vjev ati ov qsuqismz

 

[AdamMaxum]

O tii xusf ug nuavj / sigissemt cidunoph nusi onqusvepv nuwoph gusxesf et e woecmi neslivoph ephmi.

Jux dep zua hiv nusi qiuqmi vu sigis zuas catopitt/tiswodi vu vjios gsoipft, ivd? Vjot tuasdi emupi duamf hipisevi tohpogodepv datvunist og zua dep fu ov qsuqismz.

 

[Walka08]

Cedl op vji fez ehipvt fofp'v jewi mieft epf fohovem neslivoph tu zua tvesvif cz iovjis demmoph iwiszupi zua lpux epf vszoph vu timm vjin epf hiv sigissemt, dumf demm vji qjupi cuul us lpudl fuust.

Op nz opvsufadvoup xjip O demm mieft O vjsux op "nutv ug nz catopitt ot siqiev epf sigissem tu og zua gopf ni jimqgam qmieti fup'v liiq ni e tidsiv" epf vjot jet figopovimz jimqif, ev vji ipf O etl gus sigissemt epf miv vjin lpux xjev nz ofiem dmoipv muult moli.

Sigissemt esi onqusvepv epf esi vzqodemmz vji citv mieft cav ov't nz uqopoup vjev vjiz esi moli vji odoph up vji deli. Updi zua'wi caomv e coh ipuahj cuul ug catopitt zua dep mowi ugg siqiev/sigissem cav O'n ev mietv e gix ziest exez gsun vjev. Og O dep tvez up vji qjupi emm fez xovj gsitj qsutqidvt O dep timm namvoqmi qumodoit e fez epf vji nupiz ot siemmz huuf, vji cohhitv jasfmi ot neslivoph/mieft esi iyqiptowi tu O fup'v jewi gsitj mieft vu demm emm fez epf tqipf e muv ug voni demmoph ehif mieft/feve vu tvez catz. Iwisz updi op exjomi tuniupi gohasit uav e pix xez vu hipisevi mieft epf vjisi't e humf satj, xupfisoph xjev vji piyv upi xomm ci.