Hey all!
Working on a landing page for my Afrikaans project - and I feel a bit lost.
I've been paying a lot of attention to the posts around here from @Andy Black. Really good stuff.
So the way that I understand it is like this.
-
I have the single best solution for learning Afrikaans.
Bill wants to learn Afrikaans.
Bill searches "learn Afrikaans" (ST)
My SEM Ad says "Learn Afrikaans - Get Your First Lesson Free" (AD)
My landing page says "Learn Afrikaans with Sangria Languages - Try your first free lesson below!" (LP).
-
Bill proceeds to try his first lesson. Likes it. And sees an option to pre-order the full course.
If Bill wants to learn Afrikaans, and believes my product is the best way to accomplish that, Bill will pre-order the course.
-
What then is the goal of having any copy on my site?
Is the goal to convince Bill that my product is the best? Does the trial not already accomplish that?
Is the goal to tell a story? If so - what story and why?
Is the goal to boost SEO?
What's the point, rather, the goal of having copy on a landing page?
Working on a landing page for my Afrikaans project - and I feel a bit lost.
I've been paying a lot of attention to the posts around here from @Andy Black. Really good stuff.
So the way that I understand it is like this.
-
I have the single best solution for learning Afrikaans.
Bill wants to learn Afrikaans.
Bill searches "learn Afrikaans" (ST)
My SEM Ad says "Learn Afrikaans - Get Your First Lesson Free" (AD)
My landing page says "Learn Afrikaans with Sangria Languages - Try your first free lesson below!" (LP).
-
Bill proceeds to try his first lesson. Likes it. And sees an option to pre-order the full course.
If Bill wants to learn Afrikaans, and believes my product is the best way to accomplish that, Bill will pre-order the course.
-
What then is the goal of having any copy on my site?
Is the goal to convince Bill that my product is the best? Does the trial not already accomplish that?
Is the goal to tell a story? If so - what story and why?
Is the goal to boost SEO?
What's the point, rather, the goal of having copy on a landing page?
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