Hi Everyone,
This is my first real post here after joining a few days ago. So I'll give some background about me.
Thought I'd leave a thread so as and when, I get time I could update here publicly about opportunities and action steps towards them. I'll also use it as an open diary where I can record success / failures while getting some feedback should anyone read this.
About me
I'm from the U.K, in my mid 20's and have had a go a few half-hearted attempts of starting a business and self-employment. I am currently in employment for the sole reason of buying my first property with my partner (can get a mortgage with only 3 months payslips vs 2 years worth of accounts if self-employed)
About The Opportunity
I recently came across a product in the wellness space via instagram stories around a week ago (not another massage gun) and after doing some super basic research on the product benefits and features, I can see why people would genuinely benefit from the product. I found that only 4 companies were really offering the product and they were apparently serving people in the UK, Canada, USA and Australia.
The price of this product on average is £399 when sold in the U.K.
I scanned through the different companies' websites to see who had the best refund policy so I could test the product and then send it back (If it works, I wanted to get my money back and use it later down the line).
Now the claims of the product are that it:
- Burns Calories (very unlikely)
- Relives Aches and Pains (I did feel less aches and pains after use)
- Improves Sleep (I did sleep better)
- Reduces Inflammation ( research online suggests this is true)
- Reduces Stress ( I did feel relaxed after)
It also seems the companies have all targeted women as their main customer base as like a beauty/ weightloss tool where I think this could be targets towards men/women as a recovery device and therefore target fighters, gym goers and athletes. Really anyone who is competitive and wants to gain an edge in their recovery allowing them to recover faster and train more often.
I feel like I've found a 'gap in the market' but now I need to see if there's a 'market in the gap'.
My main deterrent though is the barrier to entry. You can purchase this item from factories in China via Alibaba, so I think to make this work the branding would have to be on point.
My next step:
- Hire a market researcher via fiverr to carry out some unbiased analysis and see if they find data that supports my theory on their own.
If anyone wants to comment on other things I should think about or have missed then please do. I'm not afraid to admit and I don't have a clue what I'm doing lol!
This is my first real post here after joining a few days ago. So I'll give some background about me.
Thought I'd leave a thread so as and when, I get time I could update here publicly about opportunities and action steps towards them. I'll also use it as an open diary where I can record success / failures while getting some feedback should anyone read this.
About me
I'm from the U.K, in my mid 20's and have had a go a few half-hearted attempts of starting a business and self-employment. I am currently in employment for the sole reason of buying my first property with my partner (can get a mortgage with only 3 months payslips vs 2 years worth of accounts if self-employed)
About The Opportunity
I recently came across a product in the wellness space via instagram stories around a week ago (not another massage gun) and after doing some super basic research on the product benefits and features, I can see why people would genuinely benefit from the product. I found that only 4 companies were really offering the product and they were apparently serving people in the UK, Canada, USA and Australia.
The price of this product on average is £399 when sold in the U.K.
I scanned through the different companies' websites to see who had the best refund policy so I could test the product and then send it back (If it works, I wanted to get my money back and use it later down the line).
Now the claims of the product are that it:
- Burns Calories (very unlikely)
- Relives Aches and Pains (I did feel less aches and pains after use)
- Improves Sleep (I did sleep better)
- Reduces Inflammation ( research online suggests this is true)
- Reduces Stress ( I did feel relaxed after)
It also seems the companies have all targeted women as their main customer base as like a beauty/ weightloss tool where I think this could be targets towards men/women as a recovery device and therefore target fighters, gym goers and athletes. Really anyone who is competitive and wants to gain an edge in their recovery allowing them to recover faster and train more often.
I feel like I've found a 'gap in the market' but now I need to see if there's a 'market in the gap'.
My main deterrent though is the barrier to entry. You can purchase this item from factories in China via Alibaba, so I think to make this work the branding would have to be on point.
My next step:
- Hire a market researcher via fiverr to carry out some unbiased analysis and see if they find data that supports my theory on their own.
If anyone wants to comment on other things I should think about or have missed then please do. I'm not afraid to admit and I don't have a clue what I'm doing lol!
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