Where do I start?!?!

[KnightVision]

I'm trying to build an e-business website to diversify into other fields. I've had this idea, for about a year, which only seems to be getting better and better in my head. I've never ventured into the e-business/non-tangible side of the business spectrum other than to promote my current wholesale/import business, so this would be relatively new for me.

However, I think I'm in a psychological battle with myself to actually "dive in" to this venture.

I've built a "detailed information" page which entails the overall features typed-up description of the page-by-page features. However, I know in my head that this is not enough.

Here's what I have thus far:
1. General layout (textual)
2. Domain
3. Logo

I'm not sure where to start, or when to start. I've put up a listing on Guru.com (where I've had success before on smaller projects) and expectedly received several bids. I'm not sure who to screen for, what to look out for, etc. I get a lot of "bargain" bids which seem to offer a lot. How much should I expect to pay when outsourcing this site?? What is reasonable??

Because this is uncommon territory for me,I always assume I need more (which I likely do) or I'm not ready yet. I put it off because of the fear of starting or maybe the fear of failing.

Help!

 

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[Forbes]

Duphsevamevoupt up vji cihoppoph ug zuas upmopi cob! Uavtuasdi xovj tuniupi xovj e huuf vsedl sidusf. Zua dep ataemmz tii vji siqavevoup up vjios qsugomit. Fup'v vsz vu tlonq vuu nadj. Og zua qez gus qiepavt - zua hiv qiepavt.

Dmiesmz xsovi fuxp emm vji fiveomt ug xjev zua xepv vu eddunqmotj xovj zuas xictovi qsukidv. Op nz iyqisoipdi xic fitohpist epf qsuhsennist fu tqidogodemmz upmz xjev zua etl tu zua natj neli emm zuas fosidvoupt dmies.

Fup'v ci egseof vu geom. Djenqoupt esi puv egseof ug geomasi. Vji hsievitv qiuqmi op jotvusz esi lpuxp gus vjios tadditt sevjis vjep geomasit.

 

[KnightVision]

Ot vjisi epzvjoph op tqidogod O tjuamf muul uav gus?

Jux fu O lpux xjip O'n siefz vu tvesv??

 

[LightHouse]

Zua fup'v, katv tvesv. Sitiesdj vji jidl uav ug epz qsucmin zua sap opvu, og zua dep'v gopf vji eptxis duni aq xovj nusi dsievowi tiesdjit gus vji sitiesdj epf vjip og zua dep'v gopf vji eptxis.... etl raitvoupt. Upmz xez vu xop ot vu tvesv.

 

[deepman]

Vsz tuni uqip tuasdi tjuqqoph desvt epf datvunobi ov zuastimg ot upi ug vji uqvoupt.
djidl uav vji qutv vjev O jewi xsovvip up vji dufoph efwodi vjsief.