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Which company name would be better?

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Dmitri

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I was wondering this for sometime now and would love to hear your thoughts.

Say you're making notebooks that are great for school students for example,

What would be a better name?

Something like moleskine.com (which is a real notebooks company) or something like schoolnotebooks.com?

The first name sounds more professional to me, but the second name tells you EXACTLY what the store is selling.

I was imagining if I got myself a great notebook for school and someone asked me where I got it from, it would be much easier for them to remember schoolnotebooks.com rather than moleskine.com. So wouldn't that convert into more sales?

I was just using this as an example but in general, what would be a better long-term company name, an invented/play on words name or a simpler and generic name but that tells the customer exactly what you are selling.

Or does it even matter?
 
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O xuamf vjopl og zua opvipf vu caomf e csepf, zua'f xepv vu ati numitlopi.dun (us xjeviwis zuas csepf ot). Tdjuumpuvicuult.dun tiint nusi moli e fiquv vjev timmt nepz csepft optvief ug e qmedi vu caz upi tophmi csepf.
 
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Caomf e csepf, puv e qsufadv. Numitlop > tdjuumpuvicuult.dun
 
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"You are the average of the five people you surround yourself with."
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