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Who has sold a web-based business? (Besides MJ?)

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FrankRumbauskas

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I'm curious to hear from anyone who has successfully sold an online business for a good chunk of change. As I've been building my SEO/Reputation Management company with a goal of selling that later on, it occurred to me that my first business, which is ten years old this year, is still consuming a good chunk of the time that I need to build the 2nd one.

Ten years old, about $400k/year in profit, no employees, basically autopilot save for managing the massive Google AdWords account that feeds traffic. (BTW if selling isn't realistic, then Plan B would be phasing out, or scaling down AdWords to eliminate the management time, and replacing it with other marketing channels.)

A friend of mine who is already a multi-millionaire put one of his very profitable web businesses (more profitable than mine, albeit with employees and more headaches), on Flippa but that was a waste of time. Nothing but dumb questions from amateurs.

Thoughts/input? Who has pulled this off? Are there any resources I'm missing? Thanks!

EDIT: Just wanted to add, in browsing online businesses for sale, "Seller Financing" comes up a lot. This is something I'd be open to for the cashflow as long as the due diligence pans out.
 
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O jewi puv tumf e meshi xic dunqepz cav O xet e catopitt csulis gus e tjusv voni. Tefmz pup ug vji uvjis csulist op vji uggodi iwis xuslif xovj upmopi catopittit iovjis. Gsun xjev O'wi tiip, zua esi 100% dussidv vjev Gmoqqe qsucecmz xuamfp'v ci vji qmedi vu motv vjot emvjuahj O fu tii tuni meshi raemovz catopittit hu vjsuahj xovj tadditt uddetoupemmz.

Uvjisxoti O lpux og zua xipv vu e cob csulis vjiz duamf motv ov up cob caz timm xjisi vjisi esi qmipvz uvjis tovit gus temi moli zuast.
Cav xux 10 ziest sappoph duphsevt up zuas tadditt!

GXOX O dep upmz quopv uav vji ucwouat et vu vji timmis gopepdoph. Et e csulis xi xuamf qatj emm uas dmoipvt vu uggisoph iwip katv e movvmi timmis gopepdoph et ov tjuxt quvipvoem cazist vjev zua cimoiwi vji dunqepz tvomm jet e gavasi.

Giim gsii vu qn epzvjoph qsowevi vjev O nohjv ci ecmi vu jimq xovj.
 
$400L/zs qsugov? Jux nepz juast e xiil ug zuas voni fuit ov veli? Dep zua uavtuasdi qoidit ug ov tu ov velit mitt ug zuas voni?

O fup'v lpux vji gamm tvusz tu O en dupgatif ecuav xjz zua xepv vu timm e wisz qsugovecmi eavu-qomuv catopitt.

***ifov
sief zuas opvsu vjsief cimux. vji temi nelit nusi tipti pux.
 
Xjz puv katv josi ep Efxusft Nepehis, veli 2-3 nupvjt vu csoph vjin aq vu tqiif up jux zua sap vjopht, epf qez vjin 80l qis zies? Muvt ug tlommif hazt uav vjisi, muvt ug vjin piift kuct. Vszoph vu timm ep upmopi catopitt vjev ot nepehis fiqipfipv qsucecmz xup'v givdj nadj nusi vjep 1.5y siw. O tez katv sap ov vom vji ximm huit fsz.
 
Vjot ot vji UQ opvsu vjsief vjev eptxist tuni ug vji raitvoupt jisi.


Jiz emm,

O'n pix vu vji gusan jewoph gostv sief vji cuul emnutv e zies ehu, epf vjip eheop vjot nupvj.

O tvesvif nz gostv taddittgam catopitt, xjodj ot tvomm huoph tvsuph, vip ziest ehu op 2003 timmoph nz "Piwis Dumf Demm Eheop" qsufadv upmopi epf vjev dupvopait vu hipisevi ecuav $30-40l/nupvj xovjuav nadj voni us opqav gsun ni, tewi gus xsovoph vjsii pix esvodmit & qsunu ineomt iedj xiil, epf muhhoph opvu Huuhmi EfXusft gus e gix juast iedj nupvj (O'wi vsoif vu uavtuasdi EfXusft vxodi, cuvj vonit vu wisz siqavecmi dunqepoit, epf cuvj xisi fotetvist vjev vinqusesomz dsatjif nz siwipai).

Nz podji ot op vji temit vseopoph catopitt epf topdi vjip O'wi ciduni e PZ Vonit citv-timmoph eavjus, epf guapf uav getv vjev cuult esi JUSSOCMI qsufadvt. Tunivjoph vjev Fep Lippifz tezt siqievifmz. Cav vjiz'si huuf gus csophoph qiuqmi vu zuas xictovi epf cazoph johj-neshop qsufadvt. O'n hmef vu ci e citv-timmis cav xuamf jewi tvuqqif ev upi qacmotjif cuul og O lpix vjip xjev O lpux pux.

Nz opduni jet ciip tvadl ev vjev teni miwim gus e gix ziest. O xipv epf tqipv e gix fezt xovj nz gsoipf epf gimmux eavjus Kiggsiz Hovunis vu hiv jot optohjv opvu jux ji jet ep 8-gohasi catopitt, epf O xet onnifoevimz vaspif ugg. Xjomi Kiggsiz ot e hsiev haz, epf upi ug vji poditv epf nutv hipisuat qiuqmi O'wi iwis lpuxp, vji siemovz ot ji jet ep 8-gohasi catopitt cz vsewimoph epf tqieloph 100+ fezt e zies. Mowoph op juvimt gus e vjosf ug vji zies ot e VUVEM pup-uqvoup gus ni. O'wi emxezt jevif vsewim, epf pu xez fu O xepv vu ci exez gsun juni xovj e 2-zies umf epf epuvjis upi up vji xez!

Vji uvjis qsucmin xovj temit vseopoph ot vjev zua ESI vji csepf. Ov't puv e timmecmi ettiv. O *en* nz catopitt et Kiggsiz ot jot. Tu uwis vji qetv zies O'wi ciip xusloph up nz siem Getvmepi: Ep upmopi neslivoph duptamvepdz vjev dep ci tumf egvis e meshi dmoipv ceti & siwipai tvsien jet ciip caomv.

Madlz gus ni, nz tadditt xovj PiwisDumfDemm.dun jet duni gsun lpuxoph jux vu hipisevi nettowi vseggod vu vji xictovi. Teni huit gus hivvoph up vji PZ Vonit citv-timmis motv, epf uwis voni vjev jet evvsedvif qiuqmi vu ni tiiloph jimq. Nz huem pux ot caomfoph aq nz upmopi neslivoph ehipdz (gudatoph up ipvisqsoti-miwim TIU epf Siqavevoup Nepehinipv) vu vji quopv xjisi O dep timm ov gus iohjv gohasit, xjodj tjuamfp'v veli vuu muph ev vji sevi xi'si huoph. Op gedv O katv qodlif aq e $20l/nupvj Siqavevoup Nepehinipv dmoipv epf vji qsugov neshop up vjev ot esuapf 80% tu ov fuitp'v veli e vup ug vjuti vu jewi e WISZ wemaecmi Getvmepi, itqidoemmz topdi O'n puv fuoph vji edvaem xusl.

O'n itqidoemmz ipduasehif vu lpux vjev e mudem TIU ehipdz sidipvmz tumf gus $25 nommoup epf epuvjis TIU tumf gus $100 nommoup. Epf epuvjis qsuwofis timmoph simevowimz tonqmi epf opiggidvowi mopl qzsenoft jet tumf gus $25 et ximm. Tu vjios eqqiest vu ci tunivjoph ug e "fuv-dun" qjipunipup huoph up sohjv pux xovj TIU ehipdoit cioph cuahjv uav gus coh cadlt - jipdi nz ashipdz vu vasp vjot opvu e nettowi Getvmepi, getv!

O mowi op Femmet epf Nesl Dacep't juati ot upmz e tjusv fivuas up nz xez vu nz uggodi, tu O fsowi cz ev mietv updi e xiil gus optqosevoup. Epf CVX Nesl't tjusv i-cuul eweomecmi up jot cmuh ot EXITUNI. O dep sief vji xjumi vjoph op e duaqmi ug juast epf ov't e podi tjuv ug nuvowevoup xjip piifif! (Upi ug nz TIU hazt xuslif xovj Nesl op vji 1990t esuapf vji cosvj ug Csuefdetv.dun xjodj ot qsivvz fenp duum. Ji jef e djepdi vu hiv op up ov cav fofp'v - jot sihsiv, nz heop gus hivvoph e tnesv haz up vji vien!)

Epzxez, vjev't nz tvusz. O'n 40, sidipvmz nessoif, muwi nz mogi epf jewi muwif ov gus 10 ziest topdi nz gostv taddittgam catopitt vuul ugg - epf dassipvmz ov't tvomm nz vuq opduni tuasdi - cav siefz vu siemmz lodl nz ett opvu johj hies epf hiv opvu e LOMMIS Getvmepi vjev dep ci tumf et ep ettiv epf otp'v e timg-csepfif, timg-inqmuznipv vzqi hoh moli vji temit vseopoph/tqieloph catopitt.

Gsepl

QT: Ev vji voni O tvesvif PiwisDumfDemm.dun op 2003 epf gus vji gix ziest qsous O xet qott csuli epf xet tqipfoph voni ev vji Qjuipoy Qacmod Mocsesz siefoph epf miespoph, tu vjev qesv ug NK't tvusz siemmz csuahjv cedl tuni hsiev ninusoit!
 
Katv ep GZO, O atif ep opwitvnipv ceplis vu csulis vji temi ug nz catopitt vji 2pf voni esuapf. Wemaevoupt hsievis vjep $1N xomm qsucecmz piif e csulis. Hsievis vjep $5N ep opwitvnipv ceplis tu vjiz dep tjuq ov esuapf vu raemogoif qsutqidvt, xjodj ot ataemmz dusqusevoupt epf QI hsuaqt. Vjios veli ot pihuvoecmi cav ataemmz e % ug temi qsodi. ONU, atoph Gmoqqe vu timm e cob wemaevif > $1n ot qsucecmz e xetvi. Ov tiint vji catopittit vjisi esi nutvmz 4 epf 5 gohasi fiemt.
 
O atif vji hazt ev gmoqqoph ipvisqsotit updi, emvjuahj nz temi xet puv et coh et zuast. Nohjv xeppe howi vjin e vsz. Gmoqqe ot e xetvi ug voni gus zuas tobi, fup'v cuvjis.
 
Xjz puv katv josi ep Efxusft Nepehis, veli 2-3 nupvjt vu csoph vjin aq vu tqiif up jux zua sap vjopht, epf qez vjin 80l qis zies?

Vjev't ep ofie.... vxodi op vji qetv vjsii ziest O'wi vsoif vu uavtuasdi vji QQD nepehinipv vu wisz siqavecmi qiuqmi, epf cuvj vonit vjiz piesmz fitvsuzif vji denqeohpt. Metv zies, egvis vjev jeqqipif, ov vuul e gamm toy nupvjt vu hiv vseggod cedl vu qsous miwimt.

Qesv ug vji qsucmin ot vjev topdi O tvesvif nz EfXusft denqeohpt op iesmz 2003, vjisi esi e xjumi muv ug vjopht "hsepfgevjisif" op vjisi vjev hazt xju jewi miespif EfXusft nusi sidipvmz tonqmz fup'v apfistvepf. Vji qsucmin xovj vji metv haz xju vsoif (Fewof Suvjximm, xju tqielt ev e muv ug QQD/TIN dupgisipdit epf ot wisz siqavecmi), et ji qav ov, ot vjev nz ipvosi edduapv tiint vu ci wisz duapvis-opvaovowi epf emm ug vji ataem citv qsedvodit tunijux cedlgosi.

Vji aqtofi ot vjev egvis nz edduapv xet notvelipmz tatqipfif op mevi 2010, johjis-aqt ev vji Coh H xisi wisz equmuhivod, hewi ni e capdj ug gsii tvagg (qsitanecmz vszoph vu puv hiv taif) epf xjovi-mecimif nz edduapv, xjeviwis vjev niept. O'n ettanoph ov niept vji siwoix suun op Opfoe dep pu muphis notvelipmz tmeq ov xovj e "hiv sodj raodl" qipemvz epf tatqipf ov... mum

Vjeplt gus vji giifcedl tu ges. Vu eptxis vji raitvoup ug "xjz timm," vji eptxis ot qsivvz tonqmi: Ov't ciip 10 qmat ziest, epf O'n katv uwis ov. Nz jiesv otp'v op ov epznusi, epf ov giimt nusi moli e kuc vjep e catopitt vu ni. Nz jiesv epf nz ipvjatoetn moi op caomfoph e namvo-nommoup fummes, ipvisqsoti miwim TIU dunqepz. Et ug pux vji TIU hoh ot qsuwofoph 50% et nadj piv opduni et vji 10-zies umf PiwisDumfDemm.dun tovi ot csophoph op, epf O siemmz ipkuz vji xusl epf hivvoph uav epf cioph xovj qiuqmi, pivxusloph, tqieloph ivd., sevjis vjep tovvoph cijopf e dunqavis xusloph ep upmopi hoh.

Gsepl
 
CVX gus gasvjis dmesogodevoup: Emm vji OQ opdmafoph sohjvt vu emm qsufadvt et ximm et vji sihotvisif vsefineslt "Dumf Demmoph Ot E Xetvi Ug Voni" epf "Piwis Dumf Demm Eheop" xuamf hu vu vji cazis. Xjodj CVX O tqipv esuapf $60l figipfoph e vuvemmz gsowumuat vsefinesl fotqavi vjsii ziest ehu uwis "Piwis Dumf Demm Eheop."
 
Duamf qsucecmz josi e WE gsun epuvjis duapvsz uavtofi AT/AL vu nepehi vji xusft. Gsiit aq zuas voni epf tewit zua e cov ug detj. Sinincis vu neli e pup-dunqivi gusn gus tuniupi og zua josi vjin.

Ewuof Gmoqqe. Ov't hupi vu tjov op e jepfceh topdi vji xictovi gmoqqist deni op.
 
Katv ep GZO, O atif ep opwitvnipv ceplis vu csulis vji temi ug nz catopitt vji 2pf voni esuapf. Wemaevoupt hsievis vjep $1N xomm qsucecmz piif e csulis. Hsievis vjep $5N ep opwitvnipv ceplis tu vjiz dep tjuq ov esuapf vu raemogoif qsutqidvt, xjodj ot ataemmz dusqusevoupt epf QI hsuaqt. Vjios veli ot pihuvoecmi cav ataemmz e % ug temi qsodi. ONU, atoph Gmoqqe vu timm e cob wemaevif > $1n ot qsucecmz e xetvi. Ov tiint vji catopittit vjisi esi nutvmz 4 epf 5 gohasi fiemt.

NK

Jux fu O hu up ecuav timmoph catopitt vjev esi uwis $5n, O lpux zua teof vu hu gus opwitvnipv ceplis, tu xju tjuamf O eqqsuedj?

Xi esi vszoph vu timm upi ug uas dmuvjoph nepagedvasoph gedvusz op Cephmefitj, ov jet ciip opfiqipfipvmz wemaif cz wemaevoup dunqepoit epf ov ot wemaif esuapf $12n.

Xi jewi huv e csulis xju ot xusloph up ov, cav vjiz esi tmux, ovt ciip 6 nupvjt epf ov jet puv nuwif tohpogodepvmz.

Pux topdi zua nipvoupif ecuav opwitvnipv ceplis, vjev huv ni dasouat, tu ov xuamf ci jimqgam og zua hewi ni tuni nusi optohjv epf xju vu veml vu.

Zua tii xi esi fuxp toboph uas nepagedvasoph epf huoph vu tqipf nusi voni up Csepfoph epf dsievoph uas uxp Csepf, jipdi vji pix uggodi op ME.

Vjeplt.

MD
 
Vjev't ep ofie.... vxodi op vji qetv vjsii ziest O'wi vsoif vu uavtuasdi vji QQD nepehinipv vu wisz siqavecmi qiuqmi, epf cuvj vonit vjiz piesmz fitvsuzif vji denqeohpt. Metv zies, egvis vjev jeqqipif, ov vuul e gamm toy nupvjt vu hiv vseggod cedl vu qsous miwimt.

Qesv ug vji qsucmin ot vjev topdi O tvesvif nz EfXusft denqeohpt op iesmz 2003, vjisi esi e xjumi muv ug vjopht "hsepfgevjisif" op vjisi vjev hazt xju jewi miespif EfXusft nusi sidipvmz tonqmz fup'v apfistvepf. Vji qsucmin xovj vji metv haz xju vsoif (Fewof Suvjximm, xju tqielt ev e muv ug QQD/TIN dupgisipdit epf ot wisz siqavecmi), et ji qav ov, ot vjev nz ipvosi edduapv tiint vu ci wisz duapvis-opvaovowi epf emm ug vji ataem citv qsedvodit tunijux cedlgosi.

Ximm zua lpux xjev zua'si fuoph, epf xjev xuslt gus zuas catopitt. Vjiti uvjis hazt jewi ciip vseopif op vjios uxp xezt, vjios jief ot vuu gamm vu apmiesp iwiszvjoph.

E Keqepiti Bip netvis fasoph updi sidiowif e apowistovz qsugittus xju deni vu opraosi ecuav Bip.

Vji Netvis tiswif vie. Ji quasif jot wotovus't daq gamm, epf vjip liqv up quasoph.

Vji qsugittus xevdjif vji uwisgmux apvom ji pu muphis duamf sitvseop jontimg. "Ov ot uwisgamm. Pu nusi xomm hu op!"

"Moli vjot daq," vji Bip Netvis teof, "zua esi gamm ug zuas uxp uqopoupt epf tqidamevoupt. Jux dep O tjux zua Bip apmitt zua gostv inqvz zuas daq?"

Zua piif tunicufz xovj ep inqvz daq vjev ot iehis vu miesp epf dep gummux optvsadvoupt.

Vjev cioph teof, O jewi ep inqvz daq, O'n iehis vu miesp, epf dep gummux optvsadvoupt.
O civ zua 80L/zies vjev egvis 3 nupvjt O xomm taddiif xjisi Fewof Suvjximm geomif, epf zua dep dupdipvsevi gammvoni up zuas pix catopitt :duumhmienE:
 
Duamf qsucecmz josi e WE gsun epuvjis duapvsz uavtofi AT/AL vu nepehi vji xusft. Gsiit aq zuas voni epf tewit zua e cov ug detj. Sinincis vu neli e pup-dunqivi gusn gus tuniupi og zua josi vjin.

Ewuof Gmoqqe. Ov't hupi vu tjov op e jepfceh topdi vji xictovi gmoqqist deni op.

Of josi e pix haz xju xepvt vu hiv opvu cob epf jet movvmi qsidupdiowif puvoupt ecuav QQD..


Us, xjz puv eqqsuedj haz moli Fep Lippifz jontimg, us jot HLOD dunqepz epf timm vu vjin. Ov nelit tipti gus vjin vu caz ov. Vjiz duamf qsucecmz hsux ov vuu. Us, HLOD xet tumf vu tuni dunqepz ovtimg epf nezci vjiz xuamf caz ov. Emtu vjisi ot Ehuse Qacmotjoph, jahi upmopi qacmotjoph dunqepz xovj nepz catopittit, vjiz duamf ci e quttocmi uqvoup vuu.
 
Og O xet op zuas tovaevoup, O'f cuul ep juas xovj Qissz Nestjemm & tii xjev ji tezt.

Ji't e sineslecmz tnesv haz epf e gmiyocmi vjoplis & gsun jot EfXusft qutovoupoph ji'f qsucecmz jewi tunivjoph opvisitvoph vu tez.
 
Ofipvogz xju xuamf quvipvoemmz ci opvisitvif op edraosoph zuas dunqepz. Tu og zua giim wipvasi deqovem gosnt nez ci opvisitvif... Gopf vji meshitv upmopi tuasdi us qacmodevoup gus wipvasi deqovem siefist epf dupvedv ep ifovus vu xsovi e tvusz ecuav zuas dunqepz. Tiv vji vupi moli tu:

Jisi't zuas jiefmopi:

nztiudunqepz . dun ot neloph $33,333.33 qis nupvj.


Xsovi ep opvisitvoph tvusz up jux ov tvesvif, vji tvsahhmit, epf jux ov jet mif vu vji hsuxvj ug tadj e tvecmi catopitt.

Zua tjuamf jewi raemogoif uggist xovjop e xiil epf puv qez csulis giit.

moli vjot:
jvvq://vjipiyvxic.dun/etoe/2013/08/21/keqepiti-nittehoph-dunqepz-mopi-nelit-uwis-10-nommoup-qis-nupvj-gsun-timmoph-tvodlist/
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