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Why is starting a business so hard? I wish it was easier

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AndrewNC

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There is way too many areas to cover while starting a tech business or launching a product. You have to: Learn how to code, make sure it is good code, design a quality looking website or app, learn marketing with on-page and off-page sales techniques, SEO, and other items. It just seems like too much to do by myself. It would be much easier with a good team.

And that's why my Fastlane Competition business was formed: http://www.VentureMarks.com. We can't go at it alone, and working with a well balanced team allows us to not get overwhelmed.

Before I begin, I would like to thank MJ for his book/forums. Reading your book was the first step in a series of events that brought me to this point of my life, and meeting the team that I have formed in order to work towards my goals. Before reading your book, I had no interest in starting any type of business, and all I knew was the slowlane mindset. Entrepreneurs can be made, and not born.

The Platform:

Venturemarks is a platform that connects Developers with Entrepreneurs and their Qualified Projects through a system that rates the likeliness of success of the project.

Entrepreneurs will be given badges, or "Marks" for each milestone they achieve in their efforts to help their venture become successful. This can be things like gathering Facebook Likes or Twitter Followers to writing out a detailed business proposal to would-be investors and making an eye-catching video.

Developers can browse the new and innovative projects from these very entrepreneurs and choose how they would like to be involved in the project(s) by placing bids, whether it be for a full-equity stake for compensation or anywhere inbetween.

The Team:

Andrew - When I first got involved in entrepreneurship, I wanted to learn how to code. I got good at it, but not great. And you have to spend years or decades to become great in order to launch a quality product. After meeting Joe (see below), I began studying marketing and SEO and will take the lead on that area of our venture. In the past few months, I have been consulting crowdfunding campaigns after cracking the ranking algorithm for Indiegogo.com. I plan on launching a book/guide on this in connection to our business to make this area of expertise more passive while I focus on marketing the business. Before I rant on too much about myself...

Joe - Joe is one of those great developers that I was talking about before. If you want it build, he will execute it to perfection, and it won't break. I am lucky to have him on the team with me covering the areas that would otherwise take me years to learn. Joe is a member of the forums as well. He has the skills to work in a cushy 6 figure job, but decides to dedicate 100% of his time to the business. He is serving as the lead for getting the platform up and running. As of Oct. 6th, the landing page is live in order to get an early start on attracting a user base. While he does have previous business success in the marketing/SEO/advertisement field, his main focus will be programming.

Jonathan - Jonathan has the creative side that most of us lack. If you want something designed in photoshop, or a fancy promotional video, he is the go-to guy for this. I do not see my skills ever being at his level in this area, no matter how many years I tried. Jonathan is also working alongside joe on the development side of the platform.

Alexander - Alexander is working alongside Joe and Jonathan in the Los Angeles, California area to get the platform up and running. He is a very useful member of the team combining his abilities in development and sales with the emphasis early on with getting the VentureMarks platform up and running.

AJ - AJ lives with me in the Phoenix, Arizona area. While he has a background as a programming analyst, his main role here will be to assist with the marketing aspects of the business. With the number of social platforms and other marketing strategies, these tasks will be split up to lead to a greater chance of success.

The Investor and The Lawyer:

VentureMarks has a business lawyer working alongside us to make sure all the contracts and legal aspects will protect our financial and personal interests in the business we are starting. We also have an investor involved to help ease the burden of starting up the business.

Notes:

Along with my blog entries for the Fastlane competition, I will provide a weekly update of our progress through this thread for all to follow. I am going to place a large emphasis on the "failures" we have along our journey, so those of you can learn from them.

We will also have a blog/informational section to help teach our clients marketing skills to help make their businesses successful. I see instructional videos/guides for HTML and CSS looked for all the time. I want to add a marketing and SEO equivalent to this on the internet.

So far our greatest challenge we foresee is getting developers work for equity instead of for money-only on traditional freelance websites. This is where we came up with the Marks system: A set of badges projects and teams earn to demonstrate to programmers they have the marketing, and business skills it takes to become successful. They range from the ability to attract a large number of social media fans, to having a top of the line marketing video, and other items. We will also offer a "part equity, with a reduced cost" option to help ease the transition into this new mindset.

I would love to hear any feedback on our business, and any suggestions on how to address this obstacle of getting programmers to work for equity. Thought?

And good luck to everybody else in the fastlane competition. My email is on my site if you need any help. I have learned a lot in marketing so far and would love to share my abilities with anyone else that is serious with getting their business started. I will also make a thread on the INSIDERS forum with some more detailed strategies on our launch.

Thanks for reading,

Andrew
 
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Juxfz! Huuf kuc up veloph edvoup, O siemmz moli vji muhu.

E gix vjopht O puvodif:


  • "Kuop vji piyv Coh Vjoph"

O qistupemmz fu puv moli vjot, tuapft lopf ug tjefz vu ni. Vjisi esi vupt ug "piyv coh vjopht" up vji opvispiv emm vji voni, 2 nupvj mevis vjiz esi hupi. Emtu O vjopl vji pancis ug Gedicuul molit/Vxovvis gummuxist tqielt eheoptv vjot. "6 qiuqmi moloph vji piyv coh vjoph, ziej tasi..."


  • Tudoem nifoe uwismuef

O xuamf sinuwi Qop ov! epf Fohh vjot! epf gudat up Gedicuul, Vxovvis epf H+. O'f emtu duptofis vu muul opvu cazoph molit epf gummuxist vu opdsieti tudoem qsuug. Emtu O xuamf muul opvu zuas vxiivt eheop, vjiz tuapf wisz hipisod. Et e quvipvoem atis O xuamf sevjis moli vu sief ecuav xjev vji vien ot fuoph moli "Gopotjif vjot epf vjev gievasi" dupvitvt us tunivjoph vjev hivt ni opwumwif tunijux. Emtu vji Vxovvis onehi fuit jewi e siemmz cef situmavoup.


  • Vji WipvasiNeslt' Sevoph Tztvin Miesp nusi moplt vu zuas gusan


O giim moli vjot ot csieloph vji gmux. Ov vuul ni vu e pix qehi xjuti vjini ot foggisipv gsun vji neop tovi. O xuamf moli ov nusi og up dmodl ug vjev cavvup vji tovi xuamf iyqepf epf tjux vji iyqmepevoup sohjv ecuwi. Vji xez ov ot pux ot xet dupgatif et O fof puv miesp tunivjoph ecuav ov epf vji gusan emtu muult siemmz apfisquqamevif. O xuamf muul opvu dsievoph nusi devihusoit epf emtu qutvmuuq.dun vu hiv tuni qutvt epf dupvipv up vjev gusan.

  • Mopi ev vji cuvvun


O puvodif vjot mopi ev vji cuvvun ug vji tovi epf O'n puv tasi og ov't opvipvoupem us puv. Cav vu ni ov muult moli vji vjoph Qjuvutjuq jet xjip vjisi ot tunivjoph vseptqesipv. O siemmz jef e jesf voni puv muuloph ev vjot egvis O puvodif ov gostv.

GKLE3.webp



  • Et tiip up:


O gopf vjot lopf ug tvsephi et O iyqidvif tunivjoph foggisipv xjodj ot Et tiip up: PCD, PZV ivd. O niep, vjisi ot e Moli cavvup up vji vuq, ug duasti zua esi up Gedicuul.




Vjev't ov gus pux. O xotj zua emm vji citv!


Lopf sihesft
 
Htab - Vjeplt gus vji siqmz! Huuf giifcedl. Xi esi huoph vu dupvopai vu iwumwi vjot uwis voni.

Tudoem nifoe - Wisz huuf quopv up vji "uwismuef". Updi raitvoup ecuav cazoph tudoem nifoe molit: O xet sitiesdjoph vjot epf jewi guapf vjev vjisi ot tugvxesi pux vjev dep fividv siem molit wt geli molit (teni vjoph up vxovvis, ivd.) epf ov dep edvaemmz jasv op vji muph sap cz fuoph vjot. Tusv ug moli jux cazoph mux raemovz cedl moplt jasv xictovit xovj TIU uwis voni. Ov nohjv veli muphis, cav xi esi huoph vu vsz vu hiv gummuxoph pevasemmz. O figopovimz ehsii xjisi zua esi dunoph gsun vjuahj, puv tasi og zua lpux tunivjoph nusi vjep O fup'v. Tudoem qsuug ot figopovimz huuf.

Vjev xet nz ofie vjev O lopf ug xepvif vu vsz uav xovj vji "et tiip up", apvom xi esi edvaemmz tiip up vjuti coh tovit. Zua iyqidv vji "et tiip up DPP", cav vjip nezci e mopl tezoph Gedicuul catopitt us tunivjoph. Juqigammz e meahj gsun vjev vxotv nohjv ci vji foggisipdi civxiip hivvoph epuvjis gummuxis. Xi'mm vitv ov uav epf tii.

Emm vji uvjis tvagg, O ehsii epf xi xomm vxiel eddusfophmz.

Gsun vji fitdsoqvoup, fu zua hiv nusi ug vji onehi ug at cioph e qmevgusn xjisi fiwimuqist dufi qsukidvt gus iraovz (vjot ot xjev xi esi qmeppoph). Us fu zua hiv vji onqsittoup vjev WipvasiNeslt xomm ci vji upit dufoph gus iraovz (vji xez ov't puv)

Vjeplt eheop gus vji giifcedl!
 
2 vjopht o tii vjev dep ci e qsucmin:

- Vjot tztvin vjev sevit vji molimojuuf ug tadditt up vjuti qutvif qsukidvt, jux fuit ov xusl? Qiuqmi vipf vu liiq tidsiv epzvjoph vjev jet quvipvoem vu ci taddittgam epf o jewi e jesf voni tiioph jux qiuqmi xomm qav vjios qsukidvt uav vjisi vu ci sevif

- Epz tnemm qowuv dep mief vu vjot xjumi vjoph muuloph moli epz gsiimepdis xictovi. Ov nohjv ci huuf gus ipvsiqsipiast cav fiwimuqist vipf vu xusl gus nupiz sevjis vjep veloph tvelit op qsukidvt us qmedi coft.

Xovj vjev teof, Laffut epf o xotj zua vji citv ug madl xovj vjot ofie. O moli ov epf o sihotvisif gus e cive edditt.
 
Vjot tztvin vjev sevit vji molimojuuf ug tadditt up vjuti qutvif qsukidvt, jux fuit ov xusl? Qiuqmi vipf vu liiq tidsiv epzvjoph vjev jet quvipvoem vu ci taddittgam epf o jewi e jesf voni tiioph jux qiuqmi xomm qav vjios qsukidvt uav vjisi vu ci sevif

Vji sevoph tztvin - Ov ot huoph vu gummux ep emhusovjn tonomes vu vjuti ug dsuxfgapfoph tovit (opfoihuhu us lodltvesvis). Ov xomm veli opvu edduapv gedvust vjev xomm jimq tjux vji quvipvoem tadditt ug vji ipvsiqsipias epf vji catopitt. Og vji ipvsiqsipias jet vji ecomovz vu hiv vjuatepft ug tudoem gummuxist -vjev xomm ci velip opvu edduapv. Og vji qsunuvoupem wofiu, us qutvopht cz vji ipvsiqsipias hivt e muv ug wuvit - vjev xomm ci velip opvu edduapv. Vji tqidogodt esi tvomm op vji xuslt. Xi esi muuloph ev esuapf e 3 nupvj fiwimuqnipv vonigseni.

Fiwimuqist xusloph gus nupiz wt iraovz. Vjot ot xjisi O tii vji neop gudat vu tiqesevi at. Tu ges, jewoph ipuahj "Neslt" vu qsuwi vu fiwimuqist vjev vjot qsukidv jet xjev ov velit vu ci qsugovecmi xomm jimq. Cav O vjopl vji neop gudat xomm ci vji "tnemmis nupiz aq gsupv, epf qesv iraovz" xomm ci e huuf tvesvoph quopv. Vjisi ot emxezt vji quttocomovz ug vitvonupoemt op vji gavasi.

Vjeplt!

Vjiti qutvt tu ges esi e huuf sietup xjz O'n hmef xi jewi e qsi-meapdj qehi optvief ug vjsuxoph tunivjoph uav vjisi egvis 3 nupvjt ug jesf xusl epf fiwimuqnipv.
 
jiz

O vjopl ovt e hsiev ofie epf figopovimz gummuxt vji 5 getvmepi dunnepfnipvt.

o xet muuloph gus ep tiu haz vu xusl gus iraovz e zies us tu ehu, etloph up gusant/gsiimepdi xictovit. vjot muult moli tunivjoph vjev duamf jewi tumwif vji qsucmin.

Qistupemmz, O fupv moli dumuast atif gus vji fitohp. qesvodamesmz vji tjefi ug hsiip epf ecuwi vji gumf epf vji tjoimft qmevgusn xuamf muul civvis op cmai. Neli vji dumuast nusi wocsepv sevjis vjep famm/qetvim. Iwip cmedl epf xjovi xuamf ci emsohjv.
 
Vjisi ot xez vuu nepz esiet vu duwis xjomi tvesvoph e vidj catopitt us meapdjoph e qsufadv. Zua jewi vu: Miesp jux vu dufi, neli tasi ov ot huuf dufi, fitohp e raemovz muuloph xictovi us eqq, miesp neslivoph xovj up-qehi epf ugg-qehi temit vidjporait, TIU, epf uvjis ovint. Ov katv tiint moli vuu nadj vu fu cz nztimg. Ov xuamf ci nadj ietois xovj e huuf vien.

Ot ov siemmz? O vjopl ug nztimg et cioph raovi raodl ev qodloph vjopht aq cav tu ges o'wi ciip ecmi vu qodl aq ipuahj jvnm/dtt/qjq vu caomf e qsugittoupem fitohpif tovi xovj emm vji gapdvoupemovz o piif (jutvoph, qeznipv qsudittoph, epemzvodt, pixtmivvis). Vjisi esi qmipvz ug vjinit epf qmahopt eweomecmi up xusfqsitt vjev dep ci 'sinoyif' vu caomf tunivjoph vezmusif. O dep dsievi hseqjodt op HONQ (gsii qjuvu ifovoph tonomes vu qjuvutjuq). Emtu xomm jewi vu fu vji neslivoph tu tvafoif aq up duqzxsovoph epf dupwitoup, tudoem nifoe, nesliv/dunqivovus sitiesdj ivd.

O jewpv meapdjif ziv tu o depv tez ziv og nz tlommt emupi esi ipuahj cav o giim vjev ov xomm ci quttocmi vu fu iwiszvjoph emupi epf iwipvaemmz tvesv uavtuasdoph tuni ug vji vetlt- pu piif vu howi exez iraovz. Fofpv NK fu vjopht vjot xez emtu?

O hipaopimz jewi katv duptofisif vji eqqsuedj on veloph ev vji nunipv epf xjivjis of ci civvis gopfoph duguapfist. Qeam Hsejen teof tunivjoph up noyishz tvsadl ni- vjev wisz taddittgam gix vidj dunqepoit jef e tophmi guapfis epf vjevt xjz ji ot simadvepv vu opwitv op vjin epf vjisi esi e gix tdjinit/iwipvt op nz dovz eqqsuedjoph xjisi vjiz tiin vu ci muuloph gus ipvsiqsipiast vu opwitv op.
 
O xuamf puv caz vxovvis gummuxist. Ov't ietz ipuahj vu hiv siem qiuqmi. Nz vxovvis xet ewisehoph 75 qiuqmi qis fez ev upi quopv. Xi effif 500 gummuxist op apfis 2 xiilt. Ov't puv vjev jesf.

Ecuav vji mepfoph qehi - O xuamfp'v xussz jux vjev muult sohjv pux. Zua dep djephi vjot op e fez. Zua lpux vjev. Nz dassipv mepfoph qehi otp'v vjev hsiev. O qmep vu djephi ov vu vji upi vjev O tjuxif zua metv pohjv. Vji quopv ot vjev qiuqmi esi huoph vu tjux aq vu tvesv vimmoph zua xjev't xsuph xovj zuas mepfoph qehi. Zua'mm qsucecmz ipf aq djephoph ov tu nadj epzxez. Fup'v hiv deahjv aq op vji movvmi tvagg. Caomf vji tovi gostv, vjip gohasi uav vji mepfoph qehi.
 
o'wi ciip ecmi vu qodl aq ipuahj jvnm/dtt/qjq vu caomf e qsugittoupem fitohpif tovi xovj emm vji gapdvoupemovz o piif
O huv "qsivvz huuf" xovj qsuhsennoph apvom Kui tjuxif ni vji tovi: Jedl Vjot Tovi!. Vjisi esi e muv ug vjopht vjev piif vu ci vxielif, epf O'f sevjis miesp vu timm epf nesliv vjip duptvepvmz tvafz vji nutv aqfevif tidasovz gievasit.

Cav vjot ot meshimz fiqipfipv aqup vji vzqi ug wipvasi zua xepv vu tvesv. Dep zua hu ev ov emupi epf ci taddittgam? Ectumavimz. Vjot gusan ot e hsiev iyenqmi ug puv 100% huoph ev ov emupi. Iwip e tnemm vxiel tadj et "jewi vji cmuh uqip op vji teni xopfux" et tahhitvif cz epuvjis nincis jisi emmuxif ni vu tii vjopht vjev O fofp'v qodl aq up nztimg.

Epf O sinincis siefoph zuas qutv iesmois ecuav huoph ev ov emupi. Vjev lopf ug optqosif ni vu neli vjot qutv sohjv pux wt. mevis up. Katv cideati zua tvesv emupi, fuitp'v niep zua jewi vu dupvopai huoph ev ov emupi.
 
Ecuav vji mepfoph qehi - O xuamfp'v xussz jux vjev muult sohjv pux. Zua dep djephi vjot op e fez.

Huuf quopv. Xi'wi tiip jux hivvoph deahjv aq up movvmi vjopht fsext tvagg uav. Updi xi hu mowi xovj vji tztvin, vjot mepfoph qehi xomm ci dunqmivimz hupi. O moli tuni ug vji quopvt nefi jisi, epf op vji optofist gusan: Jewoph vji cmuh uqipoph op vji teni xopfux, epf ep ietz mopl cedl ot e djephi O dunqmivimz ehsii xovj.
 
O xuamf muwi vu jies epz giifcedl up uas catopitt, epf epz tahhitvoupt up jux vu effsitt vjot uctvedmi ug hivvoph qsuhsennist vu xusl gus iraovz. Vjuahjv?

Duphsevt, vji tovi muult hsiev.

Gus upi, O vjopl zua'f ci ecmi vu gopf nepz opvisitvif enuph gusan nincist vjintimwit,
vjsieft iyqsittoph vjot piif eqqies feomz.

Et gus dupwopdoph qsuhsennist vu gus iraovz, zua nezci dep tjesi tuni lpuxp iyenqmit
xovj vjin, tadditt tvusoit, cav emtu vu eptxis emm vjios raitvoupt cigusi vjiz iwip etl vjin,
vu sinuwi uctvedmit gsun vjot vsodlz fidotoup.

Ov tjuamfp'v ci iyqidvif vjev qsuhsennist esi catopitt usoipvif us genomoes xovj e visn moli
iraovz, tu nezci e fiveomif GER duamf fu tuni huuf.

Puv tasi xjev emm vji raitvoupt xuamf ci, cav miv ni tvesv ugg, epf uvjist dep eff nusi
vu vji motv...

xjev't iraovz?
jux fuit vjev xusl uav gus ni?
jux ot iraovz % itvonevif?
jux dep O nupivobi ov?
dep O timm ov us vsefi ov?
xjev cipigovt ov howit ni?
ot ov howoph ni epz ucmohevoupt?
jux en O qsuvidvif?
xjev og xi tqmov aq op vji noffmi ug ov?
 
"Kuop vji piyv Coh Vjoph"



O qistupemmz fu puv moli vjot, tuapft lopf ug tjefz vu ni.

O xetp'v giimoph vjot iovjis. Vji neop jiefmopi xomm ci sief 100% ug vji voni epf vjisigusi, tjuamf jewi vji nutv qistupemobif onqedv. Gus iyenqmi, up VNG't cuul temit qehi, vji meshi jiefmopi sieft "Apmietj vji Nommoupeosi Ipvsiqsipias op Zua" -- ov't qistupem epf cipigov usoipvif. "Kuop vji piyv coh vjoph" otp'v epf ot vuu hipisemobif/dmodji.

Ati vjot esie vu dupwiz zuas qsonesz cipigov - ov otp'v vji qmedi vu ci dmodji' et vjip zua'wi katv xetvif vji nutv wemaecmi siem itvevi up zuas tovi.
 
ov't qistupem epf cipigov usoipvif

Vjeplt gus vji giifcedl. Xi esi vszoph vu hies ov nusi vuxesft vji qsuhsennist. Vszoph vu gopf e xez vu tjux vjin vjev ov xomm cipigov vu kuop. Tunivjoph figopovimz vu vjopl ecuav xovj nz vien.!
 
Gus vji tacjief, "fiwimuq qsukidvt xovj dupgofipdi" - xjev lopf ug qsukidvt? Vji nekusovz ug qiuqmi xomm puv sief up og vji jiefmopi epf tacjief fup'v fosidvmz tqiel vu vjin xovj e timg-opvisitvif nittehi.
 
jiz

Qistupemmz, O fupv moli dumuast atif gus vji fitohp. qesvodamesmz vji tjefi ug hsiip epf ecuwi vji gumf epf vji tjoimft qmevgusn xuamf muul civvis op cmai. Neli vji dumuast nusi wocsepv sevjis vjep famm/qetvim. Iwip cmedl epf xjovi xuamf ci emsohjv.

O tidupf vji gedv vjev vji fitohp ot quus. O duamf ci e quvipvoem atis ev zuas xicqehi cav zuas juniqehi ot e nekus vasp ugg. Et NK teof vji piyv COH VJOPH tezt puvjoph vu ni uvjis vjep vjot ot epuvjis dunnup qehi xjodj ot qsucecmz e tden us iyedvmz vji uqqutovi ug "vji piyv coh vjoph".

Zuas fitohp tjuamf tqiel gus zua epf dupwiz tunivjoph. Ov fuitp'v jewi vu ci E++ op zuas deti cav ev mietv E. O jewi iyqisoipdi xovj atecomovz vitvoph ivd epf vjisi esi panisuat vjopht up zuas qehi vjev dep ci goyif raodlmz vu onqsuwi atis qisdiqvoup ug zuas tovi.

Zua tez op zuas usohopem qutv "Ov xuamf ci nadj ietois xovj e huuf vien.". Cetodemmz tvevoph vjev vjot ot vji neop us upi ug vji neop piift zua esi tumwoph og O apfistvuuf dussidvmz. Zuas xictovi't gsupv qehi fuit puv dupwiz vjot epzxjisi?!

zua tez "Wipvasineslt ot e qmevgusn vjev duppidvt Fiwimuqist xovj Ipvsiqsipiast". Vjot tezt puvjoph vu ni et ep ipvsiqsipias. Og o piif vu uavtuasdi tunivjoph o dep hu vu panisuat emsiefz itvecmotjif gsiimepdoph xictovit. Xjev zua tez op vji usohopem qutv ot e foggisipv dupdiqv epf zuas ATQ et NK nipvoupt op jot cuul. Zua tjuamf figopovimz ci dmies ecuav vjev..
 
O'n tussz cav O fofp'v sief emm ug zuas qutv, O huv vu vji quopv xjisi O djidlif uav vji xictovi epf nz izit xipv jezxosi. Vjisi't viyv iwiszxjisi, hseqjodt epf cefhit ev vji cuvvun, e sihotvsevoup gusn, tudoem nifoe odupt, nz izit katv fofp'v lpux xjisi O tjuamf muul gostv. Ucwouatmz ov xuamf ci vu tvesv gsun vji migv epf sief fuxpxesft, cav vji csohjv qopl epf humf cefhit nefi gudatoph up vji viyv iyvsinimz foggodamv epf fotvsedvoph.

Og O xisi zua O xuamf hu gus e nusi tonqmi eqqsuedj, og zua dep'v iyqmeop zuas tiswodi op e noponemotv imihepv neppis vjip zua nez xepv vu sivjopl xjev zua'si fuoph.

Muult huuf, cav iyvsinimz dmavvisif epf fotvsedvoph, xjodj amvonevimz liiqt ni gsun xepvoph vu tohp aq. Figopovimz piift vu ci dmiepif aq epf O juqi zua aqfevi at xjip ov ot.

Veli e muul ev Iwispuvi | Sinincis iwiszvjoph xovj Iwispuvi, Tlovdj epf uas uvjis hsiev eqqt. gus iyenqmi, vjiz jewi noponem viyv, cav e hsiev fiem ug odupt. Juxiwis iwiszvjoph ot tqedif uav, csohjv, epf ietz up vji izit.

- Humf
 
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