Here is a Great write up on two things if you want to be successful online, why you HAVE to be split-testing, and HOW to write copy (Fantastic in my opinion).
Everyone talks about it....but nobody is doing it!
Just like sex in high-school, split-testing is all the rage.
Everyone likes to pretend they’re an expert. Buzzwords and rumors abound … stories about increasing conversion rates by an order of magnitude by changing the color of a checkout button (but nobody shares the magic color!)
http://www.copyblogger.com/split-testing-tutorial/
Everyone talks about it....but nobody is doing it!
Just like sex in high-school, split-testing is all the rage.
Everyone likes to pretend they’re an expert. Buzzwords and rumors abound … stories about increasing conversion rates by an order of magnitude by changing the color of a checkout button (but nobody shares the magic color!)
http://www.copyblogger.com/split-testing-tutorial/
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