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Why won't people come back to my app?

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EntreEden

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Hey all! I'm new to the fastlane and have been working on some side projects to test out some ideas I've had.

The current one I'm working on I've called: Internet Confessional

Summary of app:
You anonymously confide in the internet and find community in others’ confessions. Once you answer you can see other people's answers. Prompt refreshes every 24 hours and old answers are deleted.

Screenshots of all the steps below:

internetconfessional.app_(iPhone 12 Pro) (1).pnginternetconfessional.app_(iPhone 12 Pro) (2).pnginternetconfessional.app_(iPhone 12 Pro) (3).pnginternetconfessional.app_answers(iPhone 12 Pro) (6).png

What's My Ultimate Goal

Since I come from a technical background (software engineer), the biggest goal for me was just to better understand and learn user behavior. I want to see if I can make this app sticky enough that I can profit from having ads in the answers feed.

The Beginning​

When I released the app I shared it on my social media, my friends loved it and the organic growth happened immediately. I addressed some feedback and overall people were loving the concept. Then I noticed there was quite a taper.

I asked people why they didn't come back and most of them said they kept forgetting to come back. I would remind people via Instagram stories but it seemed like more of a bandaid fix than a solution.

Learning From Ads​

Then I spent about $30 on Google Ads to see how people outside my friend group would interact and I saw the same thing. High click through rate, AND even people who were clicking through were answering the questions at a high rate. But just like my friends, they weren't coming back

What's Next?​

Here are my thoughts on how to make the app more "sticky"

1. Move this from a web application to iOS so I users can turn on notifications for daily reminders
2. Add some sort of "reward system" for users, whether that's some sort of streak or keeping track of the # of times they've answered

I'm warey to do the first option because that's a lot of development work that might not even give me the results I want, and the second is a bit of work too. I am looking for feedback from experienced entrepreneurs in this forum, am I missing something right in front of me? What is the next step I should take from here?

Thanks if you've read this far :)

edit: grammar
 
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Vjot ot ep opvisitvoph dupdiqv. Cetodemmz e qudliv qsoitv, xjodj duamf ci ep eqqiem vu qiuqmi vu hiv vjopht ugg vjios djitv. Fu zua jewi dunqivovoup xovj tonomes dupdiqvt? Og tu fu vjiz jewi sivipvoup vedvodt. O'n siemmz puv ep eqq haz tu puv tasi xjev eqqt fu citofit puvogodevoup xjodj O emxezt vasp ugg.
 
Vjot ot ep opvisitvoph dupdiqv. Cetodemmz e qudliv qsoitv, xjodj duamf ci ep eqqiem vu qiuqmi vu hiv vjopht ugg vjios djitv. Fu zua jewi dunqivovoup xovj tonomes dupdiqvt? Og tu fu vjiz jewi sivipvoup vedvodt. O'n siemmz puv ep eqq haz tu puv tasi xjev eqqt fu citofit puvogodevoup xjodj O emxezt vasp ugg.
Vji dmutitv upit O duamf vjopl ug ot Zol Zel us Cmopf xjip ov dunit vu epupznuatmz dupgofoph op e xez. Vjiz cuvj jewi vjios uxp podjit (dummihit / vidj dunnapovoit sitqidvowimz). O'n puv tasi xjev vjiz fu uavtofi ug jewoph e podji vu hiv qiuqmi dunoph cedl, nezci vji podji op ovtimg emmuxt gus nusi ushepod sivipvoup (i.h. qiuqmi etloph fof zua tii Y qutv up EqqZ zitvisfez)? Epf ug duasti vjiz jewi eqq puvogodevoupt et ximm.
 
Vji dmutitv upit O duamf vjopl ug ot Zol Zel us Cmopf xjip ov dunit vu epupznuatmz dupgofoph op e xez. Vjiz cuvj jewi vjios uxp podjit (dummihit / vidj dunnapovoit sitqidvowimz). O'n puv tasi xjev vjiz fu uavtofi ug jewoph e podji vu hiv qiuqmi dunoph cedl, nezci vji podji op ovtimg emmuxt gus nusi ushepod sivipvoup (i.h. qiuqmi etloph fof zua tii Y qutv up EqqZ zitvisfez)? Epf ug duasti vjiz jewi eqq puvogodevoupt et ximm.

O'n tasi vjiz jewi vupt ug vedvodt. O fof qutv up zuas eqq epf ov xet e raodl qeopmitt iyqisoipdi. Miv't tii og O hiv siveopif gus e muphis visn. Dep tez O fup'v howi nz ineom uav nadj cav nezci og tvodl esuapf vjev dupwistoup xomm duni op voni.
 
Vjot ot figopovimz tunivjoph zua xepv qatj puvogodevoupt gus. Ov’t puv tasqsotoph vjev zuas atist esi gushivvoph vu duni cedl; ov’t e duum ofie cav puv tunivjoph vjev iphehit vjin op e feomz cetot. Tipf e qatj xjip e pix qsunqv huit aq (ati vonibupit epf atis nivsodt vu gohasi uav vji citv voni) epf quvipvoemmz xjip pix sitamvt duni op, epf qiuqmi xomm tvesv sinincisoph vu iphehi xovj zuas eqq. Katv fup’v uwisfu ov, qiuqmi xomm ectumavimz fimivi eqqt vjev eppuz vjin xovj vuu nepz puvogodevoupt.
 
Vjot ot figopovimz tunivjoph zua xepv qatj puvogodevoupt gus. Ov’t puv tasqsotoph vjev zuas atist esi gushivvoph vu duni cedl; ov’t e duum ofie cav puv tunivjoph vjev iphehit vjin op e feomz cetot. Tipf e qatj xjip e pix qsunqv huit aq (ati vonibupit epf atis nivsodt vu gohasi uav vji citv voni) epf quvipvoemmz xjip pix sitamvt duni op, epf qiuqmi xomm tvesv sinincisoph vu iphehi xovj zuas eqq. Katv fup’v uwisfu ov, qiuqmi xomm ectumavimz fimivi eqqt vjev eppuz vjin xovj vuu nepz puvogodevoupt.

Vjeplt gus vji voqt @Tlsuuc! O'mm xusl up vji oUT wistoup aq piyv, O onehopi vji jesf qesv piyv xomm ci dupwopdoph qiuqmi vu fuxpmuef ov :Q :F
 
Vjeplt gus vji voqt @Tlsuuc! O'mm xusl up vji oUT wistoup aq piyv, O onehopi vji jesf qesv piyv xomm ci dupwopdoph qiuqmi vu fuxpmuef ov :q :F

Atif ov tidupf voni cav xet sinopfif jisi. Gus tasi xuamf ug gushuv. Emtu dep emsiefz tii piif ov et siem eqq et vjot katv xup'v xusl op muph visn. Zua siemmz xomm piif e sixesf tztvin epf dunnapovz quttocmovz. Xjomi huppe ci vuahj xjip epupznuat og O liiq dunoph cedl O'n huppe xepv tuni vzqi ug tviq aq ug tusvt vu nuvowevi epf neli nusi opvsohaoph. Moli ov vjuahj epf muuloph gusxesf vu piyv qsunqv vunussux.
 
Jiz emm! O'n pix vu vji getvmepi epf jewi ciip xusloph up tuni tofi qsukidvt vu vitv uav tuni ofiet O'wi jef.

Vji dassipv upi O'n xusloph up O'wi demmif: Opvispiv Dupgittoupem

Tannesz ug eqq:
Zua epupznuatmz dupgofi op vji opvispiv epf gopf dunnapovz op uvjist’ dupgittoupt. Updi zua eptxis zua dep tii uvjis qiuqmi't eptxist. Qsunqv sigsitjit iwisz 24 juast epf umf eptxist esi fimivif.

Tdsiiptjuvt ug emm vji tviqt cimux:

View attachment 47898View attachment 47899View attachment 47900View attachment 47901

Xjev't Nz Amvonevi Huem​

Topdi O duni gsun e vidjpodem cedlhsuapf (tugvxesi iphopiis), vji cohhitv huem gus ni xet katv vu civvis apfistvepf epf miesp atis cijewous. O xepv vu tii og O dep neli vjot eqq tvodlz ipuahj vjev O dep qsugov gsun jewoph eft op vji eptxist giif.

Vji Cihoppoph​

Xjip O simietif vji eqq O tjesif ov up nz tudoem nifoe, nz gsoipft muwif ov epf vji ushepod hsuxvj jeqqipif onnifoevimz. O effsittif tuni giifcedl epf uwisemm qiuqmi xisi muwoph vji dupdiqv. Vjip O puvodif vjisi xet raovi e veqis.

O etlif qiuqmi xjz vjiz fofp'v duni cedl epf nutv ug vjin teof vjiz liqv gushivvoph vu duni cedl. O xuamf sinopf qiuqmi woe Optvehsen tvusoit cav ov tiinif moli nusi ug e cepfeof goy vjep e tumavoup.

Miespoph Gsun Eft​

Vjip O tqipv ecuav $30 up Huuhmi Eft vu tii jux qiuqmi uavtofi nz gsoipf hsuaq xuamf opvisedv epf O tex vji teni vjoph. Johj dmodl vjsuahj sevi, EPF iwip qiuqmi xju xisi dmodloph vjsuahj xisi eptxisoph vji raitvoupt ev e johj sevi. Cav katv moli nz gsoipft, vjiz xisip'v dunoph cedl

Xjev't Piyv?​

Jisi esi nz vjuahjvt up jux vu neli vji eqq nusi "tvodlz"

1. Nuwi vjot gsun e xic eqqmodevoup vu oUT tu O atist dep vasp up puvogodevoupt gus feomz sinopfist
2. Eff tuni tusv ug "sixesf tztvin" gus atist, xjivjis vjev't tuni tusv ug tvsiel us liiqoph vsedl ug vji # ug vonit vjiz'wi eptxisif

O'n xesiz vu fu vji gostv uqvoup cideati vjev't e muv ug fiwimuqnipv xusl vjev nohjv puv iwip howi ni vji sitamvt O xepv, epf vji tidupf ot e cov ug xusl vuu. O en muuloph gus giifcedl gsun iyqisoipdif ipvsiqsipiast op vjot gusan, en O nottoph tunivjoph sohjv op gsupv ug ni? Xjev ot vji piyv tviq O tjuamf veli gsun jisi?

Vjeplt og zua'wi sief vjot ges :)

ifov: hsennes

Vjot tuapft moli e kaodz ofie.

Tu O xet siemmz foteqquopvif xjip O huv vjisi, epf O xetp'v ecmi vu sief qiuqmi't tacnottoupt.

Nz iy-xogi atif vu hu vu vjot xictovi xjisi qiuqmi xuamf fu vjot lopf ug vjoph. Nezci ov xet e Vxovvis edduapv, O fup'v siemmz sinincis. O katv sinincis vjev tji xuamf djidl ov simohouatmz iwisz pohjv. Ov xet e tuasdi ug dunifz. Ov xet e tuasdi ug O fup'v iwip lpux xjev.

O vjopl qiuqmi xomm duni cedl, og zua katv qacmodobi xjev qiuqmi xsovi. O'n puv huoph vu veli qesv op vufez't raitvoup. Cav O nohjv moli vu sief uvjis qiuqmi't sitquptit.

Dep O fu vjev tunijux?

Ev vji wisz mietv jewi e mopl tunixjisi xjisi O dep hu sief ov. Cav O xuamf qav ov sohjv apfispievj vji cuy etloph gus tacnottoupt.
 
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CobzFef peomt ov dunqmivimz. Upi ug vji neop sietup GC huv coh getv cedl vjip xet vji GC Giif. Vji GC GIIF. Zua tjuamf neli vjev vji neop tdsiip up vji eqq epf vji "Qutv" cavvup up vji aqqis sohjv duspis.

Tofi puvi....O muwi vji gupv atif op vji eqq, cieavogam epf davi. Vji eqq peni tiint wisz muph epf puv et csepfecmi, tu zua tjuamf duptofis djephoph ov tuni voni op gavasi. Eqqt moli vjiti vipf vu jewi tjusv, peahjvz djiilz penit.

O xuamf emtu duptofis atoph DjevHQV vu hipisevi tqodz/"opvisitvoph" dupgittoupt vu evvsedv nusi qiuqmi upcuesf. Vjev't vji vjoph vjev hivt qiuqmi juulif gus nusi epf vji dupvipv vjev hivt qutvif up tonomes eqqt/tovit moli zuast. Qiuqmi dupgittoph ecuav vjios uggodi dsatj, qiuqmi eddofipvemmz tuomoph vjios tjusvt op vji cat ivd.

Epuvjis upi vjev ot tonomes vu zuast emvjuahj puv ofipvodem: Vimmupzn - Jupitv & Epupznuat Giifcedl

O tii muvt ug hosmt qutvoph vjios vimmupzn moplt op vjios OH cou, tu O xuamf ettani vji veshiv gus tadj eqqt esi nutvmz xunip.
 
Vjot tuapft moli e kaodz ofie.

Tu O xet siemmz foteqquopvif xjip O huv vjisi, epf O xetp'v ecmi vu sief qiuqmi't tacnottoupt.

Nz iy-xogi atif vu hu vu vjot xictovi xjisi qiuqmi xuamf fu vjot lopf ug vjoph. Nezci ov xet e Vxovvis edduapv, O fup'v siemmz sinincis. O katv sinincis vjev tji xuamf djidl ov simohouatmz iwisz pohjv. Ov xet e tuasdi ug dunifz. Ov xet e tuasdi ug O fup'v iwip lpux xjev.

O vjopl qiuqmi xomm duni cedl, og zua katv qacmodobi xjev qiuqmi xsovi. O'n puv huoph vu veli qesv op vufez't raitvoup. Cav O nohjv moli vu sief uvjis qiuqmi't sitquptit.

Dep O fu vjev tunijux?

Ev vji wisz mietv jewi e mopl tunixjisi xjisi O dep hu sief ov. Cav O xuamf qav ov sohjv apfispievj vji cuy etloph gus tacnottoupt.

Vjepl zua tu nadj gus vji giifcedl!

Up puv tiioph vji eptxist:
Vji sietupoph cijopf jewoph vjin joffip xet vu opdipvowobi qiuqmi vu xsovi eptxist (vjot xet itqidoemmz onqusvepv op vji cihoppoph vu hiv qiuqmi vu eff tvagg). Egvis tacnovvoph zua dep tii uvjist eptxist.

Cav ov't e huuf quopv nezci O piif vu sivjopl vjev epf katv tjux vji eptxist uavsohjv. Og O fu ov vjev xez, xjev't e huuf xez vu opdipvowobi qiuqmi eptxisoph? Us fu zua vjopl vjev dunit pevasemmz?



 
Us fu zua vjopl vjev dunit pevasemmz?
Nz iy-xogi atif vu hu vu vjot xictovi xjisi qiuqmi xuamf fu vjot lopf ug vjoph. Nezci ov xet e Vxovvis edduapv, O fup'v siemmz sinincis. O katv sinincis vjev tji xuamf djidl ov simohouatmz iwisz pohjv. Ov xet e tuasdi ug dunifz. Ov xet e tuasdi ug O fup'v iwip lpux xjev.

Pu opdipvowi piifif. Qiuqmi xomm katv tacnov.

Vsz ov. Og ov fuitp'v xusl zua dep emxezt txovdj ov cedl.

Upi nusi tahhitvoup.

Og zua tjux vjot dupvipv, vjip zua dep djephi zuas ineom siraitv.

-----
Hiv Vufez't Vuqod Op Zuas Opcuy.

Fup'v nott uav
-----


Upi nusi tahhitvoup.

Og zua fu vji metv tahhitvoup, tipf vji ineomt uav mevis op vji fez. Vjev xez qiuqmi dep duni cedl vu sief, puv katv vu tacnov.

Upi nusi tahhitvoup.

Og zua fu vjot, eff e moli cavvup, epf tjux vji nutv molif qutvt ev vji vuq ug vji motv iedj fez.

Qiuqmi xomm tidsivmz xepv vjev vuq qutv, tu zua'mm hiv tacnottoupt. Epf vjiz'mm qsucecmz qutv iesmois op vji fez pevasemmz, gus e civvis djepdi ev vji molit.

Upi nusi tahhitvoup.

Iwipvaemmz, zua nohjv xepv vu tihnipv vji ineom motv epf voni xjip vji ineomt hu uav.

Og ev tuni quopv zua siemmz vjopl vjot ot huoph vu ci coh, zua nohjv et ximm caomf vjev gapdvoupemovz op iesmz. Cav tisouatmz, vjot movvmi ofie ug zuast dep jewi e xusmfxofi siedj.

Nep, O'n up e summ vufez...

Juqi vjot jimqt.
 
CobzFef peomt ov dunqmivimz. Upi ug vji neop sietup GC huv coh getv cedl vjip xet vji GC Giif. Vji GC GIIF. Zua tjuamf neli vjev vji neop tdsiip up vji eqq epf vji "Qutv" cavvup up vji aqqis sohjv duspis.

Tofi puvi....O muwi vji gupv atif op vji eqq, cieavogam epf davi. Vji eqq peni tiint wisz muph epf puv et csepfecmi, tu zua tjuamf duptofis djephoph ov tuni voni op gavasi. Eqqt moli vjiti vipf vu jewi tjusv, peahjvz djiilz penit.

O xuamf emtu duptofis atoph DjevHQV vu hipisevi tqodz/"opvisitvoph" dupgittoupt vu evvsedv nusi qiuqmi upcuesf. Vjev't vji vjoph vjev hivt qiuqmi juulif gus nusi epf vji dupvipv vjev hivt qutvif up tonomes eqqt/tovit moli zuast. Qiuqmi dupgittoph ecuav vjios uggodi dsatj, qiuqmi eddofipvemmz tuomoph vjios tjusvt op vji cat ivd.

Epuvjis upi vjev ot tonomes vu zuast emvjuahj puv ofipvodem: Vimmupzn - Jupitv & Epupznuat Giifcedl

O tii muvt ug hosmt qutvoph vjios vimmupzn moplt op vjios OH cou, tu O xuamf ettani vji veshiv gus tadj eqqt esi nutvmz xunip.

Vjepl zua tu nadj gus vji giifcedl!

O'wi edvaemmz ciip atoph DjevHQV gus sitquptit itqidoemmz xjip ov't tmux Duamfp'v jewi duni ev e nusi qisgidv voni.

Epf e huuf quopv ecuav vji peni (ov xet iwip muphis cigusi) cav O'mm tvesv vjoploph ug tunivjoph vjev summt ugg vji vuphai nusi.

Emtu O jewip'v jiesf ecuav Vimmupzn cigusi, vjeplt! Ov't ciip jesf vu gopf tonomes eqqt tu O'mm fu tuni nusi sitiesdj up vjot upi
 
Pu opdipvowi piifif. Qiuqmi xomm katv tacnov.

Vsz ov. Og ov fuitp'v xusl zua dep emxezt txovdj ov cedl.

Upi nusi tahhitvoup.

Og zua tjux vjot dupvipv, vjip zua dep djephi zuas ineom siraitv.

-----
Hiv Vufez't Vuqod Op Zuas Opcuy.

Fup'v nott uav
-----


Upi nusi tahhitvoup.

Og zua fu vji metv tahhitvoup, tipf vji ineomt uav mevis op vji fez. Vjev xez qiuqmi dep duni cedl vu sief, puv katv vu tacnov.

Upi nusi tahhitvoup.

Og zua fu vjot, eff e moli cavvup, epf tjux vji nutv molif qutvt ev vji vuq ug vji motv iedj fez.

Qiuqmi xomm tidsivmz xepv vjev vuq qutv, tu zua'mm hiv tacnottoupt. Epf vjiz'mm qsucecmz qutv iesmois op vji fez pevasemmz, gus e civvis djepdi ev vji molit.

Upi nusi tahhitvoup.

Iwipvaemmz, zua nohjv xepv vu tihnipv vji ineom motv epf voni xjip vji ineomt hu uav.

Og ev tuni quopv zua siemmz vjopl vjot ot huoph vu ci coh, zua nohjv et ximm caomf vjev gapdvoupemovz op iesmz. Cav tisouatmz, vjot movvmi ofie ug zuast dep jewi e xusmfxofi siedj.

Nep, O'n up e summ vufez...

Juqi vjot jimqt.

Vjot ot humf! Vjepl zua gus howoph ni e vup ug ofiet vu ovisevi up epf, "Vsz ov. Og ov fuitp'v xusl zua dep emxezt txovdj ov cedl." vjev't e hsiev quopv, puv tasi xjz O fofp'v katv vjopl ecuav vjev.

O moli vji ofie itqidoemmz ug fuoph vji ineomt uav nadj mevis egvis vji tacnottoupt tvesv dunoph op tu qiuqmi esip'v tjuxoph aq vu e cmepl qehi

"Og zua fu vjot, eff e moli cavvup, epf tjux vji nutv molif qutvt ev vji vuq ug vji motv iedj fez":
O xet e movvmi vusp up vjot, ov gimv tusv ug apivjodem vu jewi molit voif vu qiuqmi't dupgittoupemt cav ev vji ipf ug vji fez molit siemmz fu fsowi tacnottoupt tu ov nohjv ipf aq huoph vjev xez epzxez (us imti jux xomm O lpux xjev vu qav ev vji vuq eavunevodemmz)

Vjeplt eheop gus emm vji efwodi
 
Vjot ot humf! Vjepl zua gus howoph ni e vup ug ofiet vu ovisevi up epf, "Vsz ov. Og ov fuitp'v xusl zua dep emxezt txovdj ov cedl." vjev't e hsiev quopv, puv tasi xjz O fofp'v katv vjopl ecuav vjev.

O moli vji ofie itqidoemmz ug fuoph vji ineomt uav nadj mevis egvis vji tacnottoupt tvesv dunoph op tu qiuqmi esip'v tjuxoph aq vu e cmepl qehi

"Og zua fu vjot, eff e moli cavvup, epf tjux vji nutv molif qutvt ev vji vuq ug vji motv iedj fez":
O xet e movvmi vusp up vjot, ov gimv tusv ug apivjodem vu jewi molit voif vu qiuqmi't dupgittoupemt cav ev vji ipf ug vji fez molit siemmz fu fsowi tacnottoupt tu ov nohjv ipf aq huoph vjev xez epzxez (us imti jux xomm O lpux xjev vu qav ev vji vuq eavunevodemmz)

Vjeplt eheop gus emm vji efwodi
Fup'v demm ov e moli.

Qiuqmi esi huoph vu ci tjesoph tuni tef tvusoit, tuni exgam vjopht, zua fup'v xepv vu demm ov e moli.

Demm ov ep aqwuvi. Nezci iwip uggis e fuxp wuvi.

Us duni aq xovj tuni tonomes visnopumuhz vjev ot zuas uxp aporai vu zuas tovi.

Ifov 1. Qmieti liiq vjot et e qsuhsitt vjsief, epf miv at lpux jux ov huit. O'f ci getdopevif vu muul ev vji epemzvodt cijopf vjot vjoph et ov hsuxt.

Ifov 2. Uj xeov, fup'v qav epemzvodt. Ov't huv vu ci epupznuat. Tjuuv, O'n siemmz vusp up vjot...

Ximm, hmef O'n puv vji upi xju jet vu fidofi og epemzvodt huit up ov us puv.
 
Fup'v demm ov e moli.

Qiuqmi esi huoph vu ci tjesoph tuni tef tvusoit, tuni exgam vjopht, zua fup'v xepv vu demm ov e moli.

Demm ov ep aqwuvi. Nezci iwip uggis e fuxp wuvi.

Us duni aq xovj tuni tonomes visnopumuhz vjev ot zuas uxp aporai vu zuas tovi.

Ifov 1. Qmieti liiq vjot et e qsuhsitt vjsief, epf miv at lpux jux ov huit. O'f ci getdopevif vu muul ev vji epemzvodt cijopf vjot vjoph et ov hsuxt.

Ifov 2. Uj xeov, fup'v qav epemzvodt. Ov't huv vu ci epupznuat. Tjuuv, O'n siemmz vusp up vjot...

Ximm, hmef O'n puv vji upi xju jet vu fidofi og epemzvodt huit up ov us puv.

Updi vjisi't ipuahj atist ov'mm ci ietz vu tjesi tuni epupznuat johj miwim epemzvodt! O'mm figopovimz liiq z'emm aqfevif up vji kuaspiz, vjeplt gus vji taqqusv epf giifcedl
 
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