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It's late and I am up brainstorming about what I can do to create a service that solves a problem and offers value and I came up with this idea based on a recent problem that I had.
Not to go to deep into details but my family recently concluded a long drawn out fight in the wrongful death of my grandmother. The lawyers my mother hired were the worst and I had to take time away from my business to be with her anytime she was in their company because ....well honestly...they sucked. The ordeal lasted about 2 years and these clown lawyers were so predicable i knew settlement was inevitable because I just could not see my mom holding it together through a trial and these rodeo clowns couldn't litigate their way out of a paper bag so I gave her my blessings and support to end it when she felt she could no longer take it.
My idea is a product of how my mother went about choosing this firm. She did what a lot of us do when we need an attorney but don't know one that specializes in the area of need. We use google and I bet you probably already guessed that these guys had the top place paid ranking for our geographical area. Great page too. Only thing is a web page doesn't tell you the type of results your going to get. Or can it??? Hmmmm
But what if I start a website that offers ad space, testimonials, newspaper articles all under a directory divided into areas of specialty. Where i live attorneys buy the biggest ads in the phone book and those things are not cheap because i just priced a quarter page ad for my healthcare biz and it was $1400 per month. Attorneys buy full page color ads..on the outside of the phone book, that is outrageous. Visibility is obviously important to them. So I am thinking specialty specific traffic would be the key to selling listings and profiles on the site. The better we capture the traffic they value the more value we bring. I know this because caring.com used the same tactic on me to get my business to list with them. They sold me on the idea that they receive 1 million visitors to their site per month and broke the local numbers down of people filling out surveys for the service we offer in our area and I was hooked. I could duplicate their model on a smaller scale I believe and apply it to this legal niche. Thoughts please.
Not to go to deep into details but my family recently concluded a long drawn out fight in the wrongful death of my grandmother. The lawyers my mother hired were the worst and I had to take time away from my business to be with her anytime she was in their company because ....well honestly...they sucked. The ordeal lasted about 2 years and these clown lawyers were so predicable i knew settlement was inevitable because I just could not see my mom holding it together through a trial and these rodeo clowns couldn't litigate their way out of a paper bag so I gave her my blessings and support to end it when she felt she could no longer take it.
My idea is a product of how my mother went about choosing this firm. She did what a lot of us do when we need an attorney but don't know one that specializes in the area of need. We use google and I bet you probably already guessed that these guys had the top place paid ranking for our geographical area. Great page too. Only thing is a web page doesn't tell you the type of results your going to get. Or can it??? Hmmmm
But what if I start a website that offers ad space, testimonials, newspaper articles all under a directory divided into areas of specialty. Where i live attorneys buy the biggest ads in the phone book and those things are not cheap because i just priced a quarter page ad for my healthcare biz and it was $1400 per month. Attorneys buy full page color ads..on the outside of the phone book, that is outrageous. Visibility is obviously important to them. So I am thinking specialty specific traffic would be the key to selling listings and profiles on the site. The better we capture the traffic they value the more value we bring. I know this because caring.com used the same tactic on me to get my business to list with them. They sold me on the idea that they receive 1 million visitors to their site per month and broke the local numbers down of people filling out surveys for the service we offer in our area and I was hooked. I could duplicate their model on a smaller scale I believe and apply it to this legal niche. Thoughts please.
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