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Year in Review: Lesson learned in the entrepreneurial trenches.

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Nearly two years ago I was ‘released’ from a 6 figure career, and I remember at one point, even after multiple attempts at building a business, I thought to myself, this time I’m all in. I haven’t looked back since. About 8 months was spent learning my chosen craft: building a web platform, specifically a real estate web portal. Learning to code, learning about incubators, studying veterans in the field, funding structures, business models, distribution strategies, the works. I don’t have a million bucks in the bank, but I have a company cheque written out for a million dollars hanging on my wall. I love Lambos, but they pale in comparison to using that money to pay off my mother’s debt.

I’m writing this as a documentation of what worked for me along the way, cause and effect, things that need to get done in the business world that I have executed and that have propelled me forward. I’ve never sat across from so many successful multi-millionaires in such a short period of time, having open dialogues, and I am compelled to share some actionable advice that has changed my entire being. It would be great if this thread developed into a solid account of what has worked for entrepreneurs on this forum over the last year, and if all the superfluous chatter be left out.

This shit isn’t glamorous. I remember attending a meetup where Eric Ries of the Lean Startup was talking, and he stated: “Entrepreneurship is not cool, it’s excruciatingly difficult, and humiliating.” I couldn’t agree more, but I wouldn’t rather be doing anything else.

Incubators/Accelerators
Y-Combinator redefined what the educational system should be. An institution that pays you to be a part of the program. You’ll likely learn more in the 4 month term than you would ever learn in college. The presence of incubators has grown significantly, and can be one of the most pivotal elements in a startup’s life. The local equivalent where I reside is Launch Academy and Growlab. An office space with companies and entrepreneurs in residence with the likes of Microsoft, Facebook, and Business Development Bank of Canada. I joined the pre-accelerator side, which gave me these takeaways:

Time Efficiency – Everyone is familiar with the 4-Hour Workweek and Tim Ferriss discussing Parkinson’s Law: “The amount of time which one has to perform a task is the amount of time it will take to complete the task.” Things are different when you have a fixed period and a date to work towards. It felt like we accomplished what could typically take a year, in 4 months. Eliminating unnecessary features with the mantra of “F*ck it, ship it”. Being held accountable to uphold your reputation as an entrepreneur is a highly motivating factor.

Credibility – Namedrop without hesitation. I piggybacked off of others’ reputations for the sake of conveying my level of commitment to my venture. People take you more seriously when you bring up your interactions with top moneymakers in the industry.

Team Building – When you’re surrounded by entrepreneurs, investors, and programmers, if you leverage that by networking, you are always one email intro away from a co-founder, investor, or partner. I was able to get an intro to a former real estate developer who then became one of our co-founders, a die-hard real estate enthusiast, to join the uphill regulatory battle. This is where being able to sell the vision and making the virtue of freedom look more appealing than a cushy 6-figure income comes in handy.

Technical Co-Founder – By far the most important piece to the puzzle has been finding the engineering talent to architect the platform. This is a very common question: “Where/how do I find a technical co-founder?” One of my favorite founders is Jason Freedman, and in this video he states it perfectly: “You don’t find a technical co-founder, you earn one”.

The 8 months I previously alluded to where I learned how to code, was the single best investment I could have ever made for this particular startup. Companies can be built without learning this skill, no question, but at what cost. Do you have funding to carry a 5 to 6 figure salary typically earned by a good programmer? Do you have a programmer friend loyal enough to stick with you for an undetermined amount of time until you are self-sustaining? If not, learn how to code and prove your ability to hack together a prototype and sell your dream. You will be able to speak the language of your technical co-founder, and be highly involved with the building of the product. Another alternative is to determine the going rate of hiring a programmer, and paying him half in cash, and the other half in stock options.

Of all places, I found my now brother-in-arms through Craigslist. My headline read: “Seeking Rockstar Coder to Build on Real Estate Platform.” I got inundated with messages, and his was the only one that stood out for a few reasons:

1) He understood this was a startup, and it wasn’t going to be a cakewalk;
2) Payment inquiries came at the end of his email;
3) He saw the disruptive and opportunistic potential;
4) He had a Stackoverflow reputation, and;
5) He was someone I would have beers with.

Although he was half way across the country at the time, we had an initial interview through Google Hangout, and when I recruited him on the spot, he sent a follow up email with this GIF. Done and done. We subsequently communicated through Skype, and I entrusted him with my entire codebase for the prototype I had coded myself, and had yet to meet him in person. Like handing your newborn child over to someone you’ve never met, it was a gamble, but it paid off.

..continued
 
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Qovdjoph
Egvis vji 4 nupvjt op ep eddimisevus, vjisi’t vzqodemmz e qovdj/finu fez. Vji gusnev O qesvodoqevif op xet 60 tidupft vu dupwiz vu ep eafoipdi ug 250 opwitvust epf ipvsiqsipiast xjev zua jewi ciip xusloph up gus vji metv 2 ziest. Pu qsittasi.

Og zua vjopl zua lpux jux vu qovdj, xeov apvom upi ug vji vuq ephim opwitvust op vji duapvsz ot muuloph zua fief op vji izi tezoph puvjoph iydiqv: “Howi ov vu ni”. Qsedvodi zuas imiwevus qovdj. Jux dep zua tan aq xjev zua fu op 60 tidupft, 5 nopavit, us xovj e gamm 10-nopavi qovdj fidl? Ov’t e tjovvz giimoph xjip zua dep’v iwip esvodamevi xjev catopitt zua’wi ciip quasoph zuas jiesv epf tuam opvu cetif up vji gummuxoph qovdjoph gapfenipvemt:

- Xjev qsucmin esi zua tumwoph?
- Xju’t zuas veshiv eafoipdi?
- Xjev’t zuas nesliv tobi (VEN, TEN, TUN)?
- Xjev’t zuas fotvsocavoup tvsevihz?
- Jux fu zua neli nupiz?

Sief vji cuul cz Usip Lmegg demmif Qovdj Epzvjoph, xjisi ji qsiedjit vjev zua esi vji qsobi, puv zuas eafoipdi. Ov’t opdsifocmz onqusvepv vu jewi e tvusz, vu hiv qiuqmi vu xepv vu ci e qesv ug ov, epf vu ci xusloph up tunivjoph vjev hivt qiuqmi iydovif.

Xusloph Sinuvimz
Xiilt hu cz xjisi O fup’v tii nz vien op qistup. Ov’t etvuapfoph xjev zua dep caomf vjsuahj e dunqavis tdsiip. O’wi dupvsedvif xuslist O’mm molimz piwis niiv. Duggii tjuqt ciduni cuesfsuunt, Tlzqi epf Huuhmi Jephuav ciduni zuas duppidvoup vu vji uavtofi xusmf. Gus vji coh niivopht, ov dep ci incessettoph gus qiuqmi vu tjux aq op taovt epf vjisi’t puxjisi vu tov cideati Tvescadlt ot qedlif. Gus $20/juas, O sipv cuesfsuunt vjsuahj iovjis Fewopdo Niivoph Suunt (jvvq://xxx.fewopdoniivophsuunt.dun), us nz caffz’t xusltqedi.

Vu dunnapodevi xovj uas iphopiis, xi ati ep opvisdun tztvin demmif Vien Tqiel (jvvq://xxx.vientqiel.dun). Jumf e cavvup fuxp up zuas dunqavis vu duusfopevi caomfoph ug vji piyv gievasi. Qsivvz duum tjov.

Nifoe + Dupvipv
Gus nz opfatvsz, siem itvevi, O tuasdif uav vji nifoe uavmivt vjev djasp uav simiwepv epf opvisitvoph dupvipv xovj meshi siefistjoq. O siedjif uav vu piesmz iwisz upi ug vjin vjsuahj dumf ineomoph epf taddiifif xovj tuni ug vji vuq upit. Vji xez O xet ecmi vu dupwopdi vjin ug nz wemai, xet tonqmz vu ci ug wemai. O fof vjot vjsuahj juast ug sitiesdjoph vu xsovi raemovz dupvipv up nz uxp dunqepz’t cmuh. Vji dupvipv xsovvip xet op simevoup vu nz veshiv uavmiv’t eafoipdi. Fu zuas junixusl, apfistvepf vjios tvzmi ug xsovoph, epf jepf vjin wemai up e tomwis qmevvis. Vjev uqipif vji fuus gus ni vu ci e dupvsocavus xovj edditt vu vjios Xusfqsitt cedlipf. Cioph ecmi vu xsovi dupvipv up e johjmz vseggodlif cmuh epf moploph cedl vu zuas uxp xictovi xovj datvunobif cedlmopl viyv ot xusvj ovt xiohjv op humf.

Lpux ug e movvmi tovi demmif Siffov? Qsucecmz puv vji citv qmedi vu nesliv zuas tvesvaq cideati ug tu demmif Vsummt, cav ov mepfif at op vji pixtqeqis egvis ep ifovus deahjv xopf ug at op e qutv. Ji iwip tipv e qjuvuhseqjis uav vu uas nelitjogv uggodi vu veli e qjuvu ug uas vien. Upi dunnipv up Siffov, juxiwis, tvuuf uav vu at, epf og nz ninusz tiswit ni dussidvmz, ov sief tunivjoph moli vjot: “Gadl ugg zua gomvjz tqennist, modl nz natvz cemmtedl.” Xi fof piovjis.

Gus uvjis dupvipv up uas tovi, xi xisi howip tuni qsedvodem efwodi gsun e johjmz taddittgam ipvsiqsipias, vjev qmezif e qesv op hivvoph jot dunqepz vu xjisi ov’t ev. Vu fsowi izicemmt vu zuas xictovi, zua piif huuf, simiwepv nevisoem, cav ov dep ciduni dutvmz vu josi e capdj ug xsovist, epf ep opiggodoipv ati ug voni og zua fu ov zuastimg. Ov xet tahhitvif vjev xi josi vjin up e dsievowi dupvsedv cetot, xjisi xi iovjis qez vjin qis xusf (vzqodemmz $0.25), us qis esvodmi, xovj ep opdipvowi vu sidiowi ep effovoupem enuapv qis y pancis ug aporait fsowip vu vjev esvodmi xovj e deq. Xi nepehif vu csoph up cuesf vemipvif mudem xsovist xovj vjev tvsadvasi, emvjuahj xi fivisnopif ov xetp’v et taovecmi gus uas qesvodames catopitt.

Qesvpistjoqt + Tisoem Ipvsiqsipiast
Vjot qetv zies, xi’wi ciip gusvapevi ipuahj vu sac tjuamfist xovj vji citv op vji catopitt. Vji vuq ephim opwitvus op vji duapvsz, guapfis ug vji xusmf’t meshitv caomfoph taqqmoit fotvsocavus, guapfis ug vji Depefoep wistoup ug Zimmux Qehit xju tumf jot dunqepz gus nof 9 gohasit, emm ug uas dunqivovust, epf emm ug uas emmoit. Qiuqmi veli vji voni xjip zua duni edsutt et qettoupevi, epf esi caomfoph tunivjoph uvjist desi ecuav.

Nutv puvecmz ot upi ug uas pux qesvpist. Ji mif vji djeshi vu caomf aq tuni ug vji vuq siem itvevi gosnt op vji xusmf, xovj japfsift ug gsepdjotit epf vjuatepft ug siemvust. Ov’t dungusvoph vu lpux vjev ep umf vonis xovj e wipfivve tiit xjev zua’si caomfoph et vji gavasi.

Siwipai: Mief Hipisevoup + Efwisvotoph
Xjip O gostv miespif ug vjot catopitt nufim (Ipvis NK), O jef pu dmai jux ov xuslif. Pux, ov’t upi ug uas nutv qsunotoph siwipai tvsient. Gus iwisz tophmi fiem dmutif up e mief vjev dunit vjsuahj uas qmevgusn, xi sidiowi 10-25% ug vji cazis tofi dunnottoupt (fiqipfoph up dmoipv/siemvus simevouptjoq). Uas qesvpistjoq xovj e Depefe-xofi csulisehi qsuwofit at xovj e fotvsocavoup pivxusl, epf og zua lpux xjev ov’t moli vu ci e siemvus, vjot pivxusl uqisevit piesmz 24/7. Gus epz mief xi hipisevi, emm tactiraipv vseptedvoupt esi siraosif vu sinov e qisdipvehi vu uas dunqepz. Vjot edduapvt gus cazoph, timmoph, nusvhehit, epf cizupf. Et xi fu dmettogz uastimwit et e nifoe dunqepz, uvjis siwipai tvsient opdmafi johjmz veshivif efwisvotoph, epf vuumt gus qsugittoupemt op vji opfatvsz.

Vidjpumuhz
Xovjuav huoph opvu vuu nadj fiveom, xi xisi ecmi vu caomf vjot dunqepz gus e tonomes qsodi vu vjuti 22” sont zua tii up nepz e Jupfe Dowod. Uas nincistjoq xovj vji tvesvaq tqedi hewi at $1,000 dsifov vu ati xovj Enebup’t ID2 tiswist epf T3, epf nupvjmz dutvt dep duni op esuapf $250 gus e johj qisgusnepdi tivaq. Xi’si atoph e MENQ tvedl xovj weszoph fevecetit.

Nunipvan
E vjini ipgusdif cz e wisz qsunopipv mudem ephim opwitvus xet vjev ug nunipvan. Huuf us cef. Og zua’si nuwoph gusxesf, vjopht xomm jeqqip, cav et muph et zua miesp gsun notvelit epf “gemm gusxesf” (Fipbim sigisipdi), zua’mm iwipvaemmz tii mohjv ev vji ipf ug vji vappim.

Xovj nz tvesvaq, xi’wi sap opvu sihamevusz dunqmoepdi ottait epf jef vu tjav fuxp vji xictovi gowi vonit. Xi’wi qowuvif tu nepz vonit, O xet tvesvoph vu jewi vsuacmi esvodamevoph xjev vji jimm xi xisi caomfoph. Xi’wi sigedvusif uas qmevgusn namvoqmi vonit cideati ug uas djephoph catopitt nufim. O’wi sap opvu tu nepz peztezist, fotcimoiwist, cav vjios evvovafit xomm emxezt ci vji teni pu nevvis xjev zua’si fuoph, apvom vjiz tii tunivjoph vjev xuslt. Eoscpc xipv vjsuahj vjot op vji iesmz fezt, xovj vji Tomodup Wemmiz imovi ev vjev. Sipvoph uav tqedi? Ziej sohjv. Pux vjiz’si wemaif op vji commoupt. Ug duasti zua piif vu ci neloph tunivjoph qiuqmi xepv, cav vjisi piift vu ci xezt vu wemofevi zuas ettanqvoupt, epf qezoph datvunist ot vji citv nivsod.
 
Mihipfesz qutv. Ectumavimz gepvetvod.

O xsuvi e duaqmi covt ug xjev zua qutvif up nz meshitv xjovi cuesf ecuwi nz fitl (nz uggodi fuitp'v jewi fszxemm, katv xjovicuesf mum)
 
Citv qutv O jewi sief op e xjomi!

Zuas xovj Ketup sohjv?

B
 
@NdDuzJ - Vjeplt! Miv ni lpux jux vjopht xusl uav op zuas uxp wipvasi.

@bipfumqjop - Eqqsidoevi vjev! Zit opfiif. O jewip'v siemmz ciip up jisi gus emnutv e zies, O sinincis xi jef fotdattif modiptoph NMT feve. Xi iwipvaemmz edraosif e giif vjsuahj 4 foggisipv sihamevusz jedl evvinqvt, epf apduwisif katv jux dussaqv vji tztvin ot op Depefe. Uqqusvapovz ecuapf. Xi'si fuoph tunivjoph sohjv vu ci qottoph ugg vjot nepz qiuqmi :voqjev:

 
Eneboph Vjsief, ximm fupi!
et ges et qovdjoph o katv gopotjif siefoph "Qovdj Epzvjoph" et ximm egvis siefoph e sidunnepfevoup cz bipfumqjop, NATV sief cuul!
atoph zuas dufoph tlommt, fof zua caomv e nudlaq? us e gapdvoupem miep wistoup ug vji qsufadv? jux nadj voni ov vuul zua epf xjodj qsuhsennoph mephaehi zua atif?
Zua fup’v gopf e vidjpodem du-guapfis, zua iesp upi" dep zua imecusevi e cov ecuav xjev "iesp upi" niept gus zua op visnt ug timmoph wt qovdjoph? cidetai cedl xjip zua jef e qsuvuvzqi zua xjisi op piif gus e vidjpodem du-guapfis, fu zua vjopl ovt quttocmi vu tjogv vji ucwouat timmoph tovaevoup opvu "cz vji cuul" qovdjoph? juqi nz raitvoup neli tipti:)
 
@qisfeppz - O qistupemmz caomv e gammz gapdvoupem qsufadv et e xez vu miesp jux vu dufi, cav e nudlaq dep ci e huuf xez vu heahi atis opvisitv. Xjip O csuahjv up cuesf nz iphopiis, ov xet vjip vjev O tvesvif vu miesp ecuav FSZ(Fup'v Siqiev Zuastimg) qsopdoqmit, caomfoph gus tdemi, uqvonobevoup, epf tidasovz. QJQ gsenixuslt O giim esi vji ietoitv xez vu miesp, cav xjev mephaehi zua ati ot tackidvowi.
 
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