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Hi all,
I've done lots of research on this topic and read all threads about it on fastlaneforum, but I still can't make a decision. Maybe you guys can give me some advice that will make the decision easier for me.
I don't know whether learning to write copy is a worthwhile investment of my time, at this stage of my journey.
I'm building my second e-commerce store. I will be selling a dog costume and the only thing that is left to do is write a product description/copy. I've never written copy before. I have two options: learn to write my own copy or outsource it.
I haven't had any entrepreneurial success yet. Should I invest time into learning how to write copy at this stage of my journey? Or should I spend the time on something more important and outsource the copy? Maybe I should spend time on product development/ testing more products instead of writing copy for now.
If this project won't be successful I might get into selling on Amazon instead of my own e-commerce store, because it might be a better option because of the free traffic you get on Amazon. If I sell on Amazon, will writing copy even have a significant impact on sales? Because on Amazon people are actively searching for the product, so they may not need the convincing that copywriting is useful for. If I switch to Amazon, then the months of learning how to write copy might have been bad usage of my time.
Does learning how to write copy help you a lot in product selection?
And even if I learn copywriting, I might never become as good as someone who does copywriting for a living and achieved mastery in it so in the end I might be better off outsourcing it... English is also not my native language.
In short, when you do e-commerce on Amazon or your own e-commerce store, should you learn copywriting and write your own copy? Or outsource it to someone who's whole life is spent doing copywriting and spend your own time on other aspects of your business?
Thanks in advance!
I've done lots of research on this topic and read all threads about it on fastlaneforum, but I still can't make a decision. Maybe you guys can give me some advice that will make the decision easier for me.
I don't know whether learning to write copy is a worthwhile investment of my time, at this stage of my journey.
I'm building my second e-commerce store. I will be selling a dog costume and the only thing that is left to do is write a product description/copy. I've never written copy before. I have two options: learn to write my own copy or outsource it.
I haven't had any entrepreneurial success yet. Should I invest time into learning how to write copy at this stage of my journey? Or should I spend the time on something more important and outsource the copy? Maybe I should spend time on product development/ testing more products instead of writing copy for now.
If this project won't be successful I might get into selling on Amazon instead of my own e-commerce store, because it might be a better option because of the free traffic you get on Amazon. If I sell on Amazon, will writing copy even have a significant impact on sales? Because on Amazon people are actively searching for the product, so they may not need the convincing that copywriting is useful for. If I switch to Amazon, then the months of learning how to write copy might have been bad usage of my time.
Does learning how to write copy help you a lot in product selection?
And even if I learn copywriting, I might never become as good as someone who does copywriting for a living and achieved mastery in it so in the end I might be better off outsourcing it... English is also not my native language.
In short, when you do e-commerce on Amazon or your own e-commerce store, should you learn copywriting and write your own copy? Or outsource it to someone who's whole life is spent doing copywriting and spend your own time on other aspects of your business?
Thanks in advance!
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