Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
Your marketing centre of gravity
(Originally posted here.)
Have you seen the visualisation of gravity being a heavy object on an rubber sheet?
In this article, Glenn Livingston describes a "Marketing Centre of Gravity".
When we're unfocused, it's like having all our spend and resources put into a big wooden ball on the rubber sheet above.
We don't make a *deep* dent because the ball isn't dense enough to distort the rubber sheet.
When we focus our resources more and more, it's like putting all our weight behind a much sharper/denser object on the rubber sheet above.
It means we make a deeper dent/hole, and start beating the competition.
I see this all the time.
Kill off what's wasting money and focus our resources behind the small % that's profitable.
With our sharper shape, now put more weight behind it by pushing bids aggressively and try and burst through that rubber sheet.
Increased CPCs means a LOT more traffic (doubling CPCs often *quadruples* EPCs).
Good things start to happen.
People worry that focusing means they will not appeal to the wider market.
Counter intuitively though, as we distort the rubber sheet more with a deeper hole, our sphere of influence gets wider and more starts falling into the hole.
(Originally posted here.)
Have you seen the visualisation of gravity being a heavy object on an rubber sheet?
In this article, Glenn Livingston describes a "Marketing Centre of Gravity".
When we're unfocused, it's like having all our spend and resources put into a big wooden ball on the rubber sheet above.
We don't make a *deep* dent because the ball isn't dense enough to distort the rubber sheet.
When we focus our resources more and more, it's like putting all our weight behind a much sharper/denser object on the rubber sheet above.
It means we make a deeper dent/hole, and start beating the competition.
I see this all the time.
Kill off what's wasting money and focus our resources behind the small % that's profitable.
With our sharper shape, now put more weight behind it by pushing bids aggressively and try and burst through that rubber sheet.
Increased CPCs means a LOT more traffic (doubling CPCs often *quadruples* EPCs).
Good things start to happen.
People worry that focusing means they will not appeal to the wider market.
Counter intuitively though, as we distort the rubber sheet more with a deeper hole, our sphere of influence gets wider and more starts falling into the hole.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
