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Your tip for adapting at speed so you don't choke and crash?

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RogueInnovation

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Anyone willing to share a tip on how to not crash and choke when the speed of adaption required gets high?


To maybe put up an example, a guy launches a startup and he is comfy selling face to face in a part of the city. One day a competitor sees his product and goes and does a similar thing in another part of town but not as well. The second guy has a cousin that can build him a website and he starts supplementing sales with repeat sales because of that website and the nature of the product being perishable. Eventually it comes back to our original guy that some of his customers say "I really like you, and I'd like to buy from you but I am already getting supplies for that for the rest of the year". He goes online and sees the site, and it goes against his plan of just selling on the corner, but now he has to compete or lose his corner business.

This guy faces a crash or a choke, a crash is when he can't supply any comeback, and a choke is when his comeback is clearly worse than his competitor (who before may have even been worse at customer relationships and product).

Sometimes a choke point can remove your strengths because you cannot translate those strengths over a new medium, or at the speed and stress of your competition. And once you fail to have any reply, you crash.


Flaws of this guy aside, I think that we all face things like that at times. If you are interested in sharing an idea on it, what do you think is important to consider when someone wants to adapt quick and not choke and crash?

I assume the answer isn't "know everything" right?
 
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