D
DeletedUser2
Guest
I just Love the google/youtube tool!
First, go to youtube.com/searchstories
Here is how to make a quick video with some punch
I thought I would share a little micro
process I came up with for my workers
I made 1 quick video,
then I sat back and thought if I only had 7 Lines to express my
"message"
what basic rules could I create
so any one of my outsourcers can crank these out.
Here is what I Came up with.
1. Your Target markets BIG QUESTION
2. Your target markets REFINED question (when the big one
doesn't answer it)
3. BIGGEST BENNIFIT you can give them (if they had the answer
now)
4. Next Biggest Benefit you can give them
5. Emotional Hook (or heightened emotional state they are experiencing or seeking out)
6. Decision that you want them to make (stated in search)
7. Fast forward to their dream as if it already happened.
By structuring your 7 lines like this, you can walk someone through a
sequence that ends with emotion, and a call to action and the benefit
of doing it.
For short videos, that you can make, this is a huge
marketing tool Google handed us. they are fun, and completely unique.
I just thought I would share the micro process I came up with for my
people.
As an example of one I did (not the best one) here is 1
http://www.youtube.com/watch?v=DoTT5f5kuLQ
for the funny one I did for fun
http://www.youtube.com/watch?v=2JJ2YnM2AU8
Enjoy
Dale
First, go to youtube.com/searchstories
Here is how to make a quick video with some punch
I thought I would share a little micro
process I came up with for my workers
I made 1 quick video,
then I sat back and thought if I only had 7 Lines to express my
"message"
what basic rules could I create
so any one of my outsourcers can crank these out.
Here is what I Came up with.
1. Your Target markets BIG QUESTION
2. Your target markets REFINED question (when the big one
doesn't answer it)
3. BIGGEST BENNIFIT you can give them (if they had the answer
now)
4. Next Biggest Benefit you can give them
5. Emotional Hook (or heightened emotional state they are experiencing or seeking out)
6. Decision that you want them to make (stated in search)
7. Fast forward to their dream as if it already happened.
By structuring your 7 lines like this, you can walk someone through a
sequence that ends with emotion, and a call to action and the benefit
of doing it.
For short videos, that you can make, this is a huge
marketing tool Google handed us. they are fun, and completely unique.
I just thought I would share the micro process I came up with for my
people.
As an example of one I did (not the best one) here is 1
http://www.youtube.com/watch?v=DoTT5f5kuLQ
for the funny one I did for fun
http://www.youtube.com/watch?v=2JJ2YnM2AU8
Enjoy
Dale
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