December 11, 2008
YouTube Videos Pull In Real Money
By BRIAN STELTER
Making videos for [URL="http://topics.nytimes.com/top/news/business/companies/youtube/index.html?inline=nyt-org"]YouTube[/URL] — for three years a pastime for millions of Web surfers — is now a way to make a living.
One year after YouTube, the online video powerhouse, invited members to become “partners†and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job.
Mr. Buckley quit his day job in September after his online profits had greatly surpassed his salary as an administrative assistant for a music promotion company. His thrice-a-week online show “is silly,†he said, but it has helped him escape his credit-card debt.
Mr. Buckley, 33, was the part-time host of a weekly show on a Connecticut public access channel in the summer of 2006 when his cousin started posting snippets of the show on YouTube. The comical rants about celebrities attracted online viewers, and before long Mr. Buckley was tailoring his segments, called “What the Buck?†for the Web. Mr. Buckley knew that the show was “only going to go so far on public access.â€
“But on YouTube,†he said, “I’ve had 100 million views. It’s crazy.â€
http://www.nytimes.com/2008/12/11/business/media/11youtube.html?pagewanted=print
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