On the negative side, during the rioting that took place in 2020, I was using an app on my eCommerce store called Privy. It provided a pop-up to capture email addresses for my list. The owner sent out a nauseating letter, basically apologizing for his whiteness and saying how they would be donating to BLM and other black organizations.
I wrote back and told him how I considered BLM to be a racist, marxist and terrorist organization. I didn't want the money I was paying for the app to be going there. (By the way, the founders of BLM just bought a multi-million dollar mansion in California for themselves).
I soon realized that Klavio, which I was already using, had it's own pop-up form. So, I dropped Privy and started using it instead. Getting into politics is definitely a negative skew for a company. You're going to lose half your audience, whichever way you go.
I wrote back and told him how I considered BLM to be a racist, marxist and terrorist organization. I didn't want the money I was paying for the app to be going there. (By the way, the founders of BLM just bought a multi-million dollar mansion in California for themselves).
I soon realized that Klavio, which I was already using, had it's own pop-up form. So, I dropped Privy and started using it instead. Getting into politics is definitely a negative skew for a company. You're going to lose half your audience, whichever way you go.
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