I've had my ecommerce business since 2018. The growth and revenue has largely been driven by Facebook ads since then, and I can definitely say that it is getting harder and harder. 2018 to 2020 it almost seemed easy to make a decent profit.
You're right that 2020 was like a gold rush for ecommerce. Ads were cheap and it was the highest profit year my business has had. Since the IOS changes in 2021, it's been a battle making a profit from FB ads. That's because I've had a business that doesn't have the potential for a large % of repeat customers, so advertising is always necessary to grow revenue. I'm at the point of having to pivot as well, and am moving into an ecommece business that can be sustained more from repeat customers, word of mouth etc.
I think the skills you have are definitely still applicable, but they need to be used on a business that can maintain growth from other sources, not just advertising. So the advertising skills you've learned would be a part of the equation, but not the whole business.
You're right that 2020 was like a gold rush for ecommerce. Ads were cheap and it was the highest profit year my business has had. Since the IOS changes in 2021, it's been a battle making a profit from FB ads. That's because I've had a business that doesn't have the potential for a large % of repeat customers, so advertising is always necessary to grow revenue. I'm at the point of having to pivot as well, and am moving into an ecommece business that can be sustained more from repeat customers, word of mouth etc.
I think the skills you have are definitely still applicable, but they need to be used on a business that can maintain growth from other sources, not just advertising. So the advertising skills you've learned would be a part of the equation, but not the whole business.
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