GetBusyOnTop
New Contributor
Bravo! Deserving of a gold medal. You sir, take center podium.I said that in the very first post I made in this thread which I can't believe was in 2018!
I've been happy to update the thread over the years as questions have come in. But also, part of me feels like what I listed out was too complicated. Like, it gave people too much to think about, learn about, and hem & hah about (paralysis by analysis).
In other words, NOT taking action.
Taking action is the ONLY thing that matters. And by that I mean the following 7 things:
That's it!
- Choose a niche
- Find a real problem this industry deals with
- Find a way to solve that problem
- Create a dynamite no-brainer offer
- Build a landing page
- Run ads to the landing page (Facebook, Google, or YouTube)
- Book calls and close deals
Stuff like what colors you use in your logo, payment processor, how to hire people are all good - but this is what you NEED to do right now to get the revenue coming in fast. In fact, you could do this all in one day if you wanted.
I can expand on what I mean just a bit:
#1 - Choose a niche
Let's say you choose hair salons. Maybe you already know the industry, have some contacts there, or just plain want to work with hair salons.
#2 - Find a real problem this industry deals with
Ask some hair salons owners what they're dealing with when it comes to driving new business online. What do they struggle with? What do they want more of? Less of?
Let's say that most hair salons owners desperately want to have more reviews. They know it leads to new business and maybe their front desk person isn't the best at asking for those reviews. Maybe they don't have any systems set up to automatically ask for reviews. You can do that.
#3 - Find a way to solve that problem
Knowing that they need more reviews, think of a way to set that up for them. Maybe you can do a database reactivation (email blast) to all their past and current customers asking for reviews. Maybe you can set up a process where the customers automatically get a text after they visit the salon that links to a review page. And so on.
#4 - Create a dynamite no-brainer offer
Now that you know the pain, and you have the solution to that pain (a.k.a Value), you need to create a no-brainer offer. This usually looks something like this:
(Highly Desired Result) in (Set Time Frame) or (Risk Reversal)
For example:
We'll get you 10 new 5-star reviews in 30 days or we'll give you $500
You're basically guaranteeing them their desired result and taking away any risk of working with you. Btw - in that particular example, the $500 is the investment they make to enlist your services. It's basically just another way of saying you're giving them their money back.
#5 - Build a landing page
Now you need to build a simple landing page that highlights this offer. So many people get hung up on creating the perfect website for their agency. You don't have to.
Most clients don't care about your website. They care about whether or not you're going to make them money. If you're simple landing page has a compelling offer, then that's good enough (ideally with some social proof).
Be sure to have a clear call-to-action (CTA) like "Get More Reviews Now" or "Book a Call" and have it link to your calendar.
#6 - Run ads to the landing page (Facebook, Google, or YouTube)
Now that you have your offer in place, together with a landing page, now you need to run some ads to it. Yes, this is an expense but you don't have to start big. In fact, unless you really know what you're doing when it comes to online ads, you should start small.
If you're using Google, you can get coupons/credits for starting a new Google/ad account. Use that to get started, track your results, adjust, and refine. Once you have leads coming in (& ideally a few new clients), then you can scale up.
#7 - Book calls and close deals
Once you get those ads running, the calls will come in. Your job is basically to learn about the prospect's business, their pains (they need reviews), show how you're the solution, and close the deal.
That's it!
I don't mean to make it sound too simplistic but that's really what this entire thread boils down to. If you haven't read anything else in this thread, then this is all you really need!
Happy New Year Fellow Fastlaners! I wish you a very prosperous 2022!
Imho, #4 is where the goldmine erupts.
I'd like add another guarantee variation on Sean's "We'll get you 10 new 5-star reviews in 30 days or we'll give you $500" coz it can be a little unsettling when you're first starting out and don't know for sure if you can provide this bold of a guarantee yet.
You might try something like this, "We'll get you 10 new 5-star reviews in 30 days or less or we'll work for FREE until we get every last one of them for you >biz owner name<."
This allows you more breathing room where you won't have to return any money that you may have spent already as a startup (which now you also broke a promise to repay so you'll have 2 strikes against you).
If they write a bad review about you, 1) you only got 2 five star reviews and 2) didn't repay $500, it could spell doom for you even though you have honorable intentions.
Later on when you understand your biz better, you can add this bolder guarantee Sean stated after you have better data on what niches you can offer it on without much problem.
Do what makes you sleep easier at night, but do give the best guarantee + risk reversal you can live with that turns a prospect's pain point into a pleasure point as much as possible and watch your biz explode.
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