Andy Black
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"You can't invoice for input."
(Blaise Brosnan)
Just because you spent a lot of time making that pizza doesn't mean you can charge for it if you deliver it to the wrong address.
Just because you're listening to podcasts, reading books, or taking courses doesn't mean you can invoice anyone.
Same goes for getting certifications (unless you can't invoice without certifications or clients trust you more because of them).
I also read that advice as "Don't invoice for input."
Say I use a tool to bulk create thousands of Google Ads in minutes instead of creating them individually by hand over 2 weeks. Should I charge less because it took me less time, or should I charge more because the client didn't have to wait 2 weeks for the campaigns to go live?
If you're used to an hourly wage then you might be tempted to charge less as you get more efficient and effective. If it takes you less time to deliver X you might be tempted to reduce the fee for delivering X.
That's you charging for input again, and not output.
What if the end customer sees a value in getting X delivered in less time? Maybe they'll want to pay a premium for that, and there you go offering it for a lower fee.
(I've linked to this in a master thread of my favourite one-liners here.)
(Blaise Brosnan)
Just because you spent a lot of time making that pizza doesn't mean you can charge for it if you deliver it to the wrong address.
Just because you're listening to podcasts, reading books, or taking courses doesn't mean you can invoice anyone.
Same goes for getting certifications (unless you can't invoice without certifications or clients trust you more because of them).
I also read that advice as "Don't invoice for input."
Say I use a tool to bulk create thousands of Google Ads in minutes instead of creating them individually by hand over 2 weeks. Should I charge less because it took me less time, or should I charge more because the client didn't have to wait 2 weeks for the campaigns to go live?
If you're used to an hourly wage then you might be tempted to charge less as you get more efficient and effective. If it takes you less time to deliver X you might be tempted to reduce the fee for delivering X.
That's you charging for input again, and not output.
What if the end customer sees a value in getting X delivered in less time? Maybe they'll want to pay a premium for that, and there you go offering it for a lower fee.
(I've linked to this in a master thread of my favourite one-liners here.)
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