- Thread starter
- #61
User Power
Value/Post Ratio
179%
- Jun 15, 2022
- 264
- 473
thank you, that's very helpful. Do you create a separate landing page for each headline or do you use dynamic keyword insertion?Ah, that explains why it's so close to what we do!
We mostly do one keyword per adgroup.
If you served four cities then I'd have 5 campaigns like this:
View attachment 47104
You might find more keywords to bid on, and there's canabalisation with Google's fuzzier keyword matching.
Add negatives of course such as:
- "job"
- "jobs"
- "course"
- "courses"
- etc.
Meh. I don't care about Google's warnings. We have one ad in the ad group and often have 15 headlines, but we pin "SERVICE LOCATION" and "LOCATION SERVICE" to headline 1, and maybe pin CTAs to headline 3.
I did an experiment and tried to get a rating of Excellent for our ads instead of our usual Poor ratings. CTR fell off a cliff so we reverted back. Bear in mind this is a sample size of one and we didn't run the test that long (since the client's visitor volume dropped too much).
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