But results are equally easy to manipulate. Take the example of Facebook Ads. I've hired people for Facebook Ads before. They shared the best results. So what? They failed, terribly. In fact, when I spoke with some of these people I could even see that they have no clue what they're talking about.Results is all what matters. This is my approach and these are the results that we've gotten for other clients.
Bottom line: results can also be faked. Testimonials can be faked. Even if you do work for a client, and the result is bad, it's possible to convince them to give you a glowing testimonial. I myself have given glowing testimonials for poor developers from India for example because I felt pity for them even though they did a terrible job. They agreed to close the job on my terms, so I left them a glowing testimonial, since I know bad testimonials can cause a lot of harm.
All that means nothing.
Literarily, nowadays, when I hire someone, if they show me results, they're out. I just check for the kind of people they are, if their beliefs match with my own, and that they have a track record in the industry that is visible. For example, jobs completed on a job board, a website with a certain history, direct knowledge when I speak with them, etc.
But I have zero respect for results, and so-called experts who show them and tout them.
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